9_13_22 BA Solicitation Mailing session.pdf
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This document summarizes a Bloomerang Academy webinar about creating solicitation mailings. The webinar covered segmenting donor lists, customizing letters with merge fields, and generating letters. It featured a guest speaker from a nonprofit who wanted to send tailored fundraising letters for an education initiative to different donor segments. The webinar provided resources on using Bloomerang's tools and best practices for solicitation mailings and donor engagement.
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9_13_22 BA Solicitation Mailing session.pdf
- 1. Welcome to Bloomerang Academy Thank you for joining us! Please put in the chat where you are located and what the weather is like where you are! Indianapolis IN is….a cloudy 61 degrees.
- 2. Join the Online Audio or Dial in! +1 669 900 6833
- 5. Margie Worrell Margie Worrell is the Curriculum Manager at Bloomerang. She serves on the board of the Peace Learning Center in Indianapolis, and has worked extensively with nonprofits as both a staff member and a lead volunteer. Her passions include education, theatre, her two children and her two small dogs. Curriculum Manager, Product Marketing
- 7. Agenda 1. 2. 3. 4. Q & A Set the scene Using Bloomerang’s filtering tool 5. Creating letters efficiently Quick Poll and Chat
- 8. Poll
- 9. What are you most interested in learning about today? 1. Customizing letters with merge fields 2. Formatting and design 3. Generating and printing letters 4. Segmenting your list
- 10. Meet Blossom Orangutan Executive Director Bloom Community Center
- 11. Blossom’s dream… EDUCATION STATION for the Bloom Community Center!
- 12. Who are we sending to? Blossom wants us to send three variations of the letter to three different segments of donors: Donors who have expressed an interest in education Highly engaged donors Have made large donations in the past
- 13. Why segment? You can craft a different, more focused message for different audiences. You can make requests based on donation history and affinity for your mission. You can target certain audiences who are more likely to give, increasing your ROI.
- 14. Let’s help Blossom create her Solicitation Mailing!
- 15. We sent these letters…now what? Create a larger strategy around this mailing. Solicitation Mailing sent Assign someone to follow-up with a quick call Send them invitations to events and volunteer opps Invite them to serve on a committee focused on your initiative Make sure they are getting any organization-wide updates Include them on a survey about the initiative to get their input Your donor engaging in the project for which you requested funding
- 16. Resources Using Bloomerang to Create Letters Help Articles about Letters Help Articles about Filtering List Segmentation (Bloomerang Academy recording) Experts Weigh In ● Donor Segmentation | Comprehensive Guide + Tips For Success ● Donation Letters: 5 Scary Writing Mistakes and How to Fix Them ● 4 Ways to Segment Your Year-End Fundraising Appeal ● Direct Mail in a Multi-Channel Fundraising Strategy ● Creating and Processing Letters in Bloomerang
- 17. Resources Bloomerang Knowledgebase and Support Portal
- 18. Questions?
- 19. Thank you for attending! Visit our website to see more upcoming Bloomerang Academy webinars!