Dillard University’s Director of Development Kimberly Woodard uncovers uses for text messaging in great new ways.

1. Engage
by Cell
February 20, 2019

2. ● Inbound
● Outbound
● Two-Way
● Info pages
● Donation pages
● Content delivery
● Quizzes, sign-ups, etc.
● Audio Tours
● Info Hotline
● Leave Feedback

4. Why Texting?

5. • Attention spans decreasing
• Email open rates low (~20%)
• Text messages - 97% are opened within 3
minutes
Why is texting a must-have today?

6. • Immediate opt-in & out
• Auto-response
• No sign-up like with a native app
• 2-way conversation
• Already in users’ pocket
Why is texting different?

7. What does texting require?
•SMS software
•Shortcode (5-digit text number)
•Keywords
•Understand regs - no spamming
You need a tech company like Engage by Cell

8. Inbound text messaging
• Feedback
• Questions
• Answers
Auto responses
Personalized responses
Live & Group-Chat
2- Way Interaction Is Key

9. Text
CAPTIVATE
to 56512
Try it for yourself

10. Kimberly Woodard
Director of Development
Dillard University
Our Speaker

12. Is a private, historically black university
• With a Tier 2 Ranking in 2019 for liberal arts schools
• Fully accredited providing a quality four-year liberal arts education
Founded in 1869, Dillard University

14. Fundraising
Communication
But is she a techie?
Let’s ask.
Kimberly’s role

15. Board of Trustees
Young alumni
Regular alumni
Faculty & staff
External donors
Kimberly’s
Audience

16. What problems led
Dillard to consider texting?

17. Any organization push-back?

18. Kimberly’s
texting approach

19. 3 Use Cases

20. Use text messaging to inspire people
to take action - in this case to donate
Use Case #1

21. What was sent as a test?

27. How to build lists

28. How easy was it?
Did the recipients like it?

29. Use text messaging at live events to
field questions
Use Case #2

32. More uses of text messaging
Future Use Case #3

34. “I feel like a champion”

35. Keyword
You get a keyword. Donors text in to
receive a link to your mobile donation page.
Donation Landing Page
Use our templates & brand
your page
Mobile Donate

36. For charities only!
Donor sends a text message to make a
donation, that charges phone bill
Mobile Give

37. Engage by Cell’s customer service

38. Report examples

39. Analyze your Audience by State

40. View Engagement by Time of Day

41. Monthly pricing ranges from $99 and up
based on usage and features
February special offer
Money back guarantee if not satisfied with results
Pricing

42. Call Dave at Engage by Cell at 415-615-0150
for a demo and to get started!
Getting started

43. SMS is conversational
Information is absorbed immediately
SMS is personal
SMS provides digestible info nuggets
Text messaging solves most problems of traditional email communication
The time to act is now!
Conclusion

45. David Asheim
Founder/CEO
dave@engagebycell.com
415.297.6677
Kimberly Woodard
Director of Development
Dillard University
Kwoodard@dillard.edu