Analysis of three double page spreads and their connotations.

1. Double Page Spread Analysis
Bethany Vaughan

2. House style Pink, Dark green, white, and black. Serif
font. Keep a consistent look and ties the article
Background of Heading looks like a green
together
curtain so reinforces the music genre and
Main Image suggest performance.
Makes the
article appear
less text heavy
so not to put
the reader off.
The ELS allows
image to show
the whole band
and what they
are wearing.
The image is
dark so has a
moody tone
reinforced by
the body
language and
dark clothing,
props like the
cigarette, and
location used
for the image.
Caption
Provides the reader with
some information about
the picture.
Facing pages allows the full article to
be displayed together.
Headline the largest text on
Drop cap brings a focus to
the page and in pink to contrastover line Gives
the beginning of the textSub heading gives the the green background. Shows a slightly more
and causes it to appear audience a short
the audience what the article is Detailed
important and formal.
summary to get
summary of the article about.
the audience to
.
read on.
Pull-out quote
Used to attract the
reader by giving them
and idea of what the
article is about.
Presented on a ripped
up piece of paper
highlights a semi formal
tenor as it appears like a
scrapbook, reinforcing
the idea of memories
conveyed by the
presentation of the
images as photographs.
Text around image makes it appear
to be on the page alongside the
text rather than being part of the
text.
Alley separates the 3
columns causing it to not
appear too text heavy so
not to put the audience
off.
Images with drop
shadow
Provide the audience
with more visual
information to
accompany the text.
Presented as though
they are old
photographs and the
shadow conveys the idea
that they have been
placed on the page.
Connotes something
memorable or significant
in the picture while
maintaining formality.

3. Headline pull
Category highlights to the audience what the article is and gives another
out quote gives
entry point (the website) worn effect on the word news and use of red
the audience
makes it appear bold and rebellious. The category of news suggests that
and idea of what
it will inform the audience but the worn effect suggests that it will be in
the content of
an entertaining way.
the article is .
The Large serif
text in black is
bold and striking
so is one of the
first things the
reader will see
to catch their
attention. The
ellipsis highlight
that there is
further
explanation if
the audience
has to read the
article in order
to know how
the quote
continues. The
serif font and
the gradient and
blur around the
quote s suggest
that the article
is informal so is
for the
audiences
Over line provides a short summary of the article
Drop cap brings attention to the
entertainment to the audience so they know what the article is
despite it
about. The red translucent backgr0und to the text beginning of the article and suggests
importance/ significance of the text.
informing them and emboldened white writing attracts attention
about Linkin
and gives it a rebellious tone which is emphasised Makes it appear formal.
Park.
by it not being parallel to the bottom of the page.
Main Image A3 causes the
article to appear less text
heavy so the audience is
not put off and provides the
audience with information
other than text to attract
them to read. The dark
colours used in the clothing
and the body language e.g.
crossed arms suggest a
rebellious attitude and the
white back ground causes
the band to stick out
signifying their importance.
They are all wearing casual
clothing which suggests
that the article is for
entertainment rather than
education although the
news category does show
that there will be some
information within the
article.
Caption provides some
information about the
image for the audience.
Facing pages allows the full
article to be displayed
together.
Alleys separating 3 columns
making the article appear
less text heavy and easier to
read so it attracts the
audience.

4. Main Image large a3 image on a white background breaks up the article so it isn’t text heavy
so the reader isn’t put off. The dark clothing causes the people to be in stark contrast to the
background connoting importance which is reinforced by the men pointing to the woman
suggesting she is the most important. The dress worn and the men in shirts and blazers
suggests a formal attitude however the jeans and body language create a formal/casual
feeling. The image gives visual information so would attract the audience.
Category tells
the audience
what sort of
article it is so
they hove an
idea of what it
will contain.
Drop cap
brings
attention to
the beginning
of the article
and suggests
importance/
significance of
the text.
Makes it
appear
formal.
Advert for new album gives the audience another point of entry and makes
more information available about the band.
Facing pages allows the full article
House Style is simple use of white, black
to be displayed together.
and red colours with serif font makes it
appear bold minimalistic and sophisticated.
Over Line gives a short summary of the content so
the audience is aware of what it is about before
reading. It doesn’t reveal too much information to
cause the audience to continue reading and raises
questions as they want to know how they are “
Stadium-tested” and more about the “Welsh Rockers”
Headline attracts
the audience as the
text is larger than
the main body text
and gives the
audience an idea of
the tone and
content of the
article “The Joy
Formidable” telling
the audience
immediately whom
the article is about.
The serif font
causes the article
to appear formal
and the black text
makes it striking
against the
background so it
attracts attention
and seems
important.
Caption gives some information about the picture and
the band for the audience and inserts a joke creating a
light hearted tone so the article isn’t all serious.

5. Ten Tips
1.
2.
3.
KEEP TO THE HOUSE STYLE
Use a large main image to provide visual information for the audience
Break up text with alleys or use small amounts of text separated by pictures and
other information so the article doesn't appear too text heavy to the reader.
4. Make sure the background image or text background is simple so it is easy to
read.
5. Use of a serif font works well to create a sophisticated tone.
6. Pull out quotes are effective to break up text and attract the audiences attention
7. Over-lines are a good way to summarise the article to the audience to get their
attention
8. Do not make an overly complicated layout, keeping it simple make it easier to
read and the audience are more likely to engage.
9. Giving multiple points of entry encourages the audience to interact with the
article.
10. Captions are useful to provide more information about images and can be used
to give another point of energy like a website.