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POPCULT
 Paper Plans
  Beth Horan
Sell line persuades the   Price – affordable
reader how good the       for teenagers
magazine is               spending their
 Masthead in hot          pocket money
 pink to appeal to        Date of issue –
 female target
 audience                 released fortnightly
                            Main cover image
   Tag line acts            of Rita Ora - a
   as a slogan
                            popular pop star
    Anchorage              White background
    text links to          conveys to the pure
    cover image            and clean cut
 Pull quote to             convention of pop
 make the                   Puff shows the
 audience want to           reader articles of
 read more                  interest inside
 Rhetorical                  Direct address
 questions interest          makes it feel
 the reader and              personal to the
 make them want to           reader
 find out more              Buzz word excites
 Buzz word in yellow        the reader
 to excite the              Barcode
 audience and stand
 out                      Convergence
                          creates a cross-
Graphic features          media platform link
tease the audience        to gain a wider
as to what’s inside
                          readership
Masthead the            Date of issue –
 same hot pink           this magazine
 colour and font         is released
 as the front            fortnightly
 cover – keeps
 the house style
                         Page number
                         and image link –
 Headings categorise     quick and easy
 articles making it      for reader
 easier for the reader
 to find what they’re
 looking for
                           Black font
  White                    stands out on
  background               white
  follows the house        background
  style and conveys
  to the clean cut       Subscriptions
  convention of pop      mean a wider
                         and
  Letter from            guaranteed
  the editor             readership
  makes it feel             Page
  personal to               number
  the reader
                           Convergence
                           creates a
A picture of the           cross-media
editor makes the           platform and
reader feel they           gains a wider
know them                  readership
Buzz word excites the reader as                                                              Buzz word/Teaser makes the
                                              Masthead in hot pink      Large title attracts
they feel they are the first to know                                                         audience think they are the first to
                                              follows the house style   Rita Ora’s fans
the gossip and the yellow                                                                    know the latest gossip about their
background really stands out                  and is bright and eye-                         favourite celebrity
                                              catching



                                                                                                                     Black font
                                                                                                                     follows
                                                                                                                     house style


                                                                                              Pull quote in hot
Main image
                                                                                              pink stands out
of Rita Ora
                                                                                              against the black
attracts
                                                                                              font and follows the
readers
                                                                                              house style
who are
interested
in her


                                                                                                               Pull quotes make
                                                                                                               the audience
                                                                                                               interested and
                                                                                                               want to read
                                                                                                               more, it also
                                                                                                               sums up the
                                                                                                               article
                                                                                                                    Page number




         Rita Ora’s signature makes it feel     Pictures of Rita Ora in a photo booth effect appeals to the target audience
         personal to the reader                 because they can relate to it as they do it with their friends

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POPCULT Paper Plans Annotation

  • 1. POPCULT Paper Plans Beth Horan
  • 2. Sell line persuades the Price – affordable reader how good the for teenagers magazine is spending their Masthead in hot pocket money pink to appeal to Date of issue – female target audience released fortnightly Main cover image Tag line acts of Rita Ora - a as a slogan popular pop star Anchorage White background text links to conveys to the pure cover image and clean cut Pull quote to convention of pop make the Puff shows the audience want to reader articles of read more interest inside Rhetorical Direct address questions interest makes it feel the reader and personal to the make them want to reader find out more Buzz word excites Buzz word in yellow the reader to excite the Barcode audience and stand out Convergence creates a cross- Graphic features media platform link tease the audience to gain a wider as to what’s inside readership
  • 3. Masthead the Date of issue – same hot pink this magazine colour and font is released as the front fortnightly cover – keeps the house style Page number and image link – Headings categorise quick and easy articles making it for reader easier for the reader to find what they’re looking for Black font White stands out on background white follows the house background style and conveys to the clean cut Subscriptions convention of pop mean a wider and Letter from guaranteed the editor readership makes it feel Page personal to number the reader Convergence creates a A picture of the cross-media editor makes the platform and reader feel they gains a wider know them readership
  • 4. Buzz word excites the reader as Buzz word/Teaser makes the Masthead in hot pink Large title attracts they feel they are the first to know audience think they are the first to follows the house style Rita Ora’s fans the gossip and the yellow know the latest gossip about their background really stands out and is bright and eye- favourite celebrity catching Black font follows house style Pull quote in hot Main image pink stands out of Rita Ora against the black attracts font and follows the readers house style who are interested in her Pull quotes make the audience interested and want to read more, it also sums up the article Page number Rita Ora’s signature makes it feel Pictures of Rita Ora in a photo booth effect appeals to the target audience personal to the reader because they can relate to it as they do it with their friends