The document introduces Mixmag magazine, describing its bright colors and promotion of dance music culture. It uses prominent clubbing artist photos and details of upcoming events to advertise clubs written about in the magazine. Well-known artists like Pendulum that appeal to the target audience are featured prominently to draw readers' attention. Mention of popular clubbing destinations makes the magazine appealing and could influence readers to visit these places. Upcoming raves and Ibiza news are designed to interest the target audience in the magazine and music scene.

1. Straight away the magazine informs reader’s of its
Introduces the ‘freebie’ promotion to attract Feature clubbing artist photo’s are used to
popularity by saying it’s the ‘world’s biggest dance music
readers and entice them to buy the magazine. advertise the clubs written about within the
and clubbing magazine’. The capital letters suggest it
magazine.
wants to be emphasised and important.
The writing beneath backs up the picture by
The colouring of the background reflects the
informing reader’s about the upcoming clubbing
colouring which appears in raves, the
events,
fluorescent luminous bright colours are used
in clubs and raves as part of the dance music
culture.
Pendulum is well known house music artist; he
The puff provides information that features in raves and clubs so he would be
will entice the reader to look inside popular with the target audience. The way the
and also to persuade the audience font has a shadow behind it makes the name
to buy the magazine as it has been stand out the most and makes the reader most
repeated twice on the front cover. probably look at that first.
The puff is white with thick black Using well-known clubbing countries like
writing to grab attention. It also Miami and Ibiza makes the magazine exciting
introduces an additional pink for the reader to read. It will make them feel
colour to the magazine to match more involved with the life out there and may
the other sell-lines and masthead. even entice them to visit these countries for
their party benefit.
Mixmag featuring crookers festival
frenzy will be likely to influence the Involving upcoming raves and ‘Ibiza news’ will
target audience opinion of the entice the reader to take an interest with the
magazine as it will entice the target magazine and will make them want to be
audience to buy the magazine involved.
because of the free CD. Also the
magazine is influencing the TA taste in
music due to the artists featuring on
the CD. Barcode and price are hidden away. The
target audience has to search for the price.