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PLANNING FOR ‘IN-TUNE’
MAGAZINE.
By Meg Allard
Central image, using Justin Bieber this appeals to the target audience because
                                                                                                             The masthead is bold            Sell line, draws the audiences attention
    mostly all girls from the age of 13-18 like Bieber, this means that the magazine
                                                                                                             and eye catching, it            in because it makes them think that
    will appeal to them more if the magazine is centred around him and has an
                                                                                                             also shows a clear link         they are reading the best magazine with
    appealing central image.
                                                                                   Mode of address, makes    to ‘Pop Music’.                 all the best news, gossip and fashion. It
 By including the institutional presents                                           the magazine feel                                         is also another form of persuasion
 (web address) it means that it is easy                                            personal to the reader.                                   towards the reader.
 access for the readers to view and buy                                            Direct eye contact.
 our latest magazines online. It is also                                                                                                              Direct mode of address, ‘Rita
 another cross-media platform to gain a                                                                                                               Ora tells US’ the fact they
 wider reader ship.                                                                                                                                   say us as if they are talking
                                                                                                                                                      to the reader.
Buzz word, by including ‘WIN’ in
bold letters it makes it stand out to
the readers which means that they                                                                                                                    Tag line, the magazines slogan
would be interested in what they                                                                                                                     that features on the front
could win.                                                                                                                                           every fortnight, it’s a play on
                                                                                                                                                     words and suits the music
 This is anchorage text because the                                                                                                                  genre.
 prize ties in with the fact that the
 magazine is focused on Bieber.
 The audience are likely to like                                                                                                                 Date shows which fortnightly
 Bieber because of the age range.                                                                                                                issue it is. It is also relevant to
                                                                                                                                                 ‘GET THE WINTER LOOK!’ this
Buzz word, ‘LOOK’ stands out to the                                                                                                              means that they will be more
reader which makes them not want                                                                                                                 inclined to buy the clothing
to miss out on reading the article.                                                                                                              because it suits the season.

      Graphic feature, shows the readers
      an exclusive story that will be
      featured inside with an image to                                                                                                   Puff, this is showing the audience what
      support it.                                                                                                                        article is going to be inside on Rita
                                                                                                                                         Ora, this is good because the target
 Design, the background is going                                                                                                         audience will like Rita Ora and therefore
 to be white to give it a grow up                                                                                                        want to read about her.
 sort of look so the readers can
 feel mature while reading                                                                                                                     Buzz word/teaser, to make the article
 stories they enjoy. The writing                                                                                                               sound as if its going to reveal some
 is mainly going to black and                                                                                                                  really exclusive and interesting
 purple, I picked these two                                                                                                                    information, it also makes it sound
 colours because they go well                                                                                                                  exclusive to this magazine.
 with each other and with the
 white background, they are
 easily visible. Also purple a                                                                                                         Price, to show the reader how much it is, by
 girly colour that all girls like                                                                                                      making it affordable to the target audience it
 therefore it suits the target                                                                                                         will be more appealing than other magazines
 audience age range.                                                                                                                   that mine would be competing with.


         Buzz word, ‘LOOK’ draws the
         audiences attention and
         excites them because of the                                                                                                           Pull quote, by taking words
         fashion that is featured as well   Graphic features, showing the audience what clothes are on                                         from the interview to give the
         as music.                          sale, this is important because you are advertising other                                          readers an insight into what
                                                                                                                 Barcode, all magazines
                                            companies clothes and for the target audience fashion is a big                                     is going to be revealed, its got
                                                                                                                 need to display a bar
                                            thing so by including it and having it standing out it will                                        to be catchy.
                                                                                                                 code.
                                            hopefully attract more buyers.
Page number, the contents has to
      House style, keeping the          display a page number because it is one
      house style by carrying on        of the pages in the magazine
      the title and the font it is                                                Letter from the editor, makes the
      on the front cover.                                                         readers feel as if the editor is talking
                                                                                  directly to them and thanking them for
                                                                                  buying the magazine.
Image with a page number which                                                    Direct mode of address, making
links to the double page article that                                             the magazine feel personal to the
can be found inside, this is carried                                              reader.
from the front cover where it is
advertised carried on through to
                                                                                         Subscribe, by offering
here so the readers know who the
                                                                                         the readers to subscribe
magazine is focused on and the
                                                                                         it means that you will
article where he ‘reveals all’.
                                                                                         get definite sales for a
                                                                                         years worth of
                                                                                         magazines, also it is
                                                                                         offering them for
     ‘This Month’ is an italic                                                           less, this will persuade
     font to look a bit like                                                             them to subscribe if they
     hand writing                                                                        are saving money.
     This makes it more
     personal and creative
     to the readers.                                                                     Graphic features, carrying on
                                                                                         the fashion that has been
                                                                                         displayed on the front
  Sub headings, by having                                                                cover, showing the clothes
  these four categories you can                                                          that buyers can purchase
  find what you want to read                                                             through the magazine, it also
  about easily and it shows the                                                          has the page number where
  wide range of articles in the                                                          they can find them. This
  magazine.                                                                              makes it quick and easy.


                                                                                        Institutional
                                                                                        presence.
                                              Companies name, it is a
                                              convention of magazine covers.
Page, links to the contents, if there
                                         House style, keeping the same     Pull quote, taking an interesting
 is a certain article they want to
                                         font as the front cover to show   comment from the interview and
 read they can find it easily by
                                         the same theme throughout.        making it bigger so they know that     Very
 looking for it then going straight to
                                                                           its going to be interesting and what   photogenic
 the page.
                                                                           they want to read about.               and
                                                                                                                  stylised.
At an angle to                                                                                                    Also happy
make it fun but                                                                                                   as all of
still                                                                                                             these
sophisticated.                                                                                                    things
                                                                                                                  carry on
                                                                                                                  the pop
 Bright                                                                                                           genre.
 colour to
 make it
 stand out.
                                                                                                                  Stylish
Buzz                                                                                                              outfit as
words, used                                                                                                       girls from
to excite the                                                                                                     the age of
audience.                                                                                                         13-18 will
Makes them                                                                                                        like that.
think they
can only read
it in this
magazine.
    Question
    and answer
    interview
    where he            The double page spread is supposed to                            Photo of Justin Bieber
    ‘reveals all’       look sophisticated as the target           Mini picture in the   playing the guitar, should
    draws the           audience are between the age where         corner from the       fill up the whole page.
    readers in          girls start to grow up and mature, but     photo shoot as
    because             also uses young colours and bubble         well, happy and
    they will be        writing as its still meant to be fun and   stylised to convey
    interested.         happy.                                     the pop genre.

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Planning for ‘In tune’ magazine

  • 2. Central image, using Justin Bieber this appeals to the target audience because The masthead is bold Sell line, draws the audiences attention mostly all girls from the age of 13-18 like Bieber, this means that the magazine and eye catching, it in because it makes them think that will appeal to them more if the magazine is centred around him and has an also shows a clear link they are reading the best magazine with appealing central image. Mode of address, makes to ‘Pop Music’. all the best news, gossip and fashion. It By including the institutional presents the magazine feel is also another form of persuasion (web address) it means that it is easy personal to the reader. towards the reader. access for the readers to view and buy Direct eye contact. our latest magazines online. It is also Direct mode of address, ‘Rita another cross-media platform to gain a Ora tells US’ the fact they wider reader ship. say us as if they are talking to the reader. Buzz word, by including ‘WIN’ in bold letters it makes it stand out to the readers which means that they Tag line, the magazines slogan would be interested in what they that features on the front could win. every fortnight, it’s a play on words and suits the music This is anchorage text because the genre. prize ties in with the fact that the magazine is focused on Bieber. The audience are likely to like Date shows which fortnightly Bieber because of the age range. issue it is. It is also relevant to ‘GET THE WINTER LOOK!’ this Buzz word, ‘LOOK’ stands out to the means that they will be more reader which makes them not want inclined to buy the clothing to miss out on reading the article. because it suits the season. Graphic feature, shows the readers an exclusive story that will be featured inside with an image to Puff, this is showing the audience what support it. article is going to be inside on Rita Ora, this is good because the target Design, the background is going audience will like Rita Ora and therefore to be white to give it a grow up want to read about her. sort of look so the readers can feel mature while reading Buzz word/teaser, to make the article stories they enjoy. The writing sound as if its going to reveal some is mainly going to black and really exclusive and interesting purple, I picked these two information, it also makes it sound colours because they go well exclusive to this magazine. with each other and with the white background, they are easily visible. Also purple a Price, to show the reader how much it is, by girly colour that all girls like making it affordable to the target audience it therefore it suits the target will be more appealing than other magazines audience age range. that mine would be competing with. Buzz word, ‘LOOK’ draws the audiences attention and excites them because of the Pull quote, by taking words fashion that is featured as well Graphic features, showing the audience what clothes are on from the interview to give the as music. sale, this is important because you are advertising other readers an insight into what Barcode, all magazines companies clothes and for the target audience fashion is a big is going to be revealed, its got need to display a bar thing so by including it and having it standing out it will to be catchy. code. hopefully attract more buyers.
  • 3. Page number, the contents has to House style, keeping the display a page number because it is one house style by carrying on of the pages in the magazine the title and the font it is Letter from the editor, makes the on the front cover. readers feel as if the editor is talking directly to them and thanking them for buying the magazine. Image with a page number which Direct mode of address, making links to the double page article that the magazine feel personal to the can be found inside, this is carried reader. from the front cover where it is advertised carried on through to Subscribe, by offering here so the readers know who the the readers to subscribe magazine is focused on and the it means that you will article where he ‘reveals all’. get definite sales for a years worth of magazines, also it is offering them for ‘This Month’ is an italic less, this will persuade font to look a bit like them to subscribe if they hand writing are saving money. This makes it more personal and creative to the readers. Graphic features, carrying on the fashion that has been displayed on the front Sub headings, by having cover, showing the clothes these four categories you can that buyers can purchase find what you want to read through the magazine, it also about easily and it shows the has the page number where wide range of articles in the they can find them. This magazine. makes it quick and easy. Institutional presence. Companies name, it is a convention of magazine covers.
  • 4. Page, links to the contents, if there House style, keeping the same Pull quote, taking an interesting is a certain article they want to font as the front cover to show comment from the interview and read they can find it easily by the same theme throughout. making it bigger so they know that Very looking for it then going straight to its going to be interesting and what photogenic the page. they want to read about. and stylised. At an angle to Also happy make it fun but as all of still these sophisticated. things carry on the pop Bright genre. colour to make it stand out. Stylish Buzz outfit as words, used girls from to excite the the age of audience. 13-18 will Makes them like that. think they can only read it in this magazine. Question and answer interview where he The double page spread is supposed to Photo of Justin Bieber ‘reveals all’ look sophisticated as the target Mini picture in the playing the guitar, should draws the audience are between the age where corner from the fill up the whole page. readers in girls start to grow up and mature, but photo shoot as because also uses young colours and bubble well, happy and they will be writing as its still meant to be fun and stylised to convey interested. happy. the pop genre.