Web Analytics, a Marketer's Guide

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Review of key web analytics elements most important for college and university marketers based on use of Google Anaytics.

Business Technology

Web Analytics: A Guide for Higher Education Marketers ©Robert E. Johnson, Ph.D. 2008 Adult Students: You Best Option for Enrollment Growth The Aslanian Group Boston, MA November 29-30, 2008

Two approaches to web analytics… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks for sharing experiences… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why use Google Analytics? ,[object Object],[object Object]

Problems with Google Analytics… ,[object Object],[object Object]

Key metrics recommended… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google is determining key pages… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key metrics recommended… ,[object Object],[object Object]

Major challenge to success… ,[object Object],[object Object],[object Object],[object Object]

What does a marketer need to know? Google Analytics has 80+ programmed reports about website data… More data than you need to know

Do you need to know 47 screen resolutions?

Marketing information from this page? http://www.worldcampus.psu.edu/iMBA.shtml

Let’s make a list… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Check points to start…set goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Check point to start… filter out internal use ,[object Object],[object Object],[object Object]

Percent visits by media type… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Percent visits by source… ,[object Object],[object Object],[object Object]

Percent of new vs. returning visitors ,[object Object],[object Object],[object Object],[object Object],[object Object]

Average time on your site… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Average time by segments… By source of the traffic… By search keywords

Popularity of individual web pages… ,[object Object],[object Object],[object Object],[object Object]

Entry pages where people start… Bounce rate is a key metric here

Keyword marketing information… ,[object Object],[object Object],[object Object]

What happens with your own search? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advice on starting an analytics program… “ Get started - set up a site and start to learn how to read the stats - stats are being wasted for every day you don't try this out.”

Keeping up to date… ClickZ MarketingProfs

Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html

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In an era where change is the only constant, the internal audit landscape continues to evolve at a rapid pace. As professionals committed to upholding the highest standards of ethics, governance, and risk management, it's crucial to stay abreast of these changes. This year marks a pivotal moment in this journey with the release of the 2024 Global Internal Audit Standards by The Institute of Internal Auditors (IIA). These newly updated standards are not just a set of guidelines; they are a beacon that guides internal auditors through the complexities of modern business environments. They reflect a deep understanding of the challenges and opportunities faced by auditors in a world that is increasingly digital, interconnected, and regulated. Stay tuned as I delve deeper into each aspect of these groundbreaking standards. In my upcoming posts, I will be dissecting, summarizing, and offering insights into how these standards can be effectively implemented in various audit scenarios. As we embark on this journey together, I invite you to engage, question, and discuss these standards. Let's explore how they can shape the future of internal auditing.

Global Internal Audit Standards 2024.pdf

Amer Morgan

Blinkit, formerly known as Grofers, is a prominent player in the online grocery delivery industry in India. Founded in December 2013 by Albinder Dhindsa and Saurabh Kumar, Blinkit rebranded in 2021 to better reflect its mission of delivering groceries at a lightning-fast pace. The company is headquartered in Gurugram and operates across several major cities in India. Business Model: Blinkit operates on a hyperlocal delivery model, leveraging a network of dark stores—dedicated distribution centers not open to the public—to ensure quick and efficient delivery of groceries and daily essentials. Customers can place orders through the Blinkit app, which offers a user-friendly interface and a wide selection of products ranging from fresh produce and dairy to household items and personal care products.

Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx

Saksham Gupta

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This document outlines the procedures for managing and executing data backups within the Atlanta Data Center. It details the responsibilities of backup operators and IT managers, specifies the steps for performing and monitoring backups, and includes guidelines for escalating issues. Additionally, it covers the necessary equipment and skills required, references relevant policies, and maintains quality records. The procedure ensures data integrity and supports disaster recovery efforts.

tekAura | Desktop Procedure Template (2016)

Norah Medlin

The "Future of Trade 2024: Snapshot" report by DMCC explores the transformative changes and emerging trends in the global trade landscape. As the fifth edition of DMCC's biennial flagship report, it highlights how shifting political and economic alliances, technological advancements, and sustainability initiatives are reshaping trade dynamics. Key themes include the rise of regionalization due to geopolitical tensions, the reconfiguration of supply chains, the integration of AI, and the drive towards carbon net-zero. The report underscores the significance of adapting to new realities, such as the "chip war" between the US and China, and the pivotal role of AI and sustainability in driving trade efficiency and creating new market demands. It also addresses the strategic implications for businesses and policymakers, emphasizing the need for agility and foresight. Furthermore, the report delves into the drivers of change, such as geopolitical events, technological innovations, and environmental shifts, which are set to influence trade policies and consumer behavior. It offers insights from global experts and roundtables, providing strategic advice for navigating the complexities of modern trade. Ultimately, the "Future of Trade 2024: Snapshot" serves as a comprehensive guide for understanding the evolving trade environment, equipping stakeholders with the knowledge to make informed decisions and capitalize on emerging opportunities in a rapidly changing world.

Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report

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Unlocking Growth The Power of Outsourcing for CPA Firms

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Building Moonshots In today's rapidly evolving world, many industries have experienced disruption or are on the cusp of one. While organisations often discuss the importance of innovation and disruption for growth, it's not uncommon to find ourselves defaulting to familiar patterns and maintaining the status quo. To thrive amidst this change, businesses of all sizes must adopt strategic foresight not as an option but as an essential strategy. Developing strategic foresight enables organizations to anticipate and proactively respond to future challenges, ensuring they remain adaptable and resilient in an ever-changing landscape. By moving beyond "business as usual" thinking and embracing innovative approaches, companies can position themselves for long-term success.

Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf

Innomantra

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1. EXECUTIVE SUMMARY There are around 8 Tonne to 10 Tonnes of Slaughterhouse waste produced daily in the slaughter houses which perform slaughtering and dressing in limits of MYSORE Municipal Corporation. Slaughterhouse waste need significant treatment for a sustainable and safe discharge to the environment due tothe high content of organics and nutrients. Therefore, the treatment and final disposal of Slaughterhouse waste are a public health necessity. Slaughterhouse waste has become a major source of pollution in the State of Karnataka. Meat processing effluents are becoming one of the major agribusinesses concerns due to the vast amount of water used during slaughtering, processing, and cleaning of the slaughtering facilities. Slaughterhouse waste management system is very poor and several measures are being taken for the effective management of wastes generated. There are hardly any chicken stalls in the state with their own waste management systems. Scientific disposal of such waste is quite expensive and is the reason why they cannot have their own waste management system. Presently the stall owners pay people to have the waste dumped intorivers, streams, roads side etc. There are groups of people engaged in this activity. a. LAWS Slaughterhouse without waste management system will not be issued license as per the new food safety standard Act. Hotels are not permitted to buy meat from unlicensed stalls. In such a situation, a number of slaughterhouse will have to shut their shops. To avoid this, centralised poultry waste management system is the only solution. Dry rendering plants (Dehydration System) for every district will be a proper solution. b. DEHYDRATION SYSTEM The waste including the feathers undergoes process of hydrolysis by which it is cooked and broken down. Being processed under high pressure and at high temperature renders the waste free of any microbes. Cyclone separator, condenser, scrubber, ETP (Effluent treatment plant), Bio filter and chimney ensure that there is no environmental pollution. The processing of a batch takes about 4 to 5 hours and 4 such batches can be processed per day totalling to 15 Tonnes waste can be processed per day. 2. COMPANY PROFILE AND QUALIFICATIONS Company Name SLICE UP ORGANIC PRODUCT PVT LTD. Company Category Company limited by Shares Company Sub Category Non-govt company Date of Incorporation 20-11-2021 Registered Address SLICE UP ORGANIC PRODUCT PVT LTD.. Muttil North, Wayanad. ABOUT US We started our journey in the field of Rendering plant focused on poultry rendering plants since 2021 as a Private Limited Company. As of now we had supplied poultry meal to almost many companies all over India. Company is running 2 rendering plants at Wayanad and Kollam . Qualifications of the Company 1. Our Company and its teams are experienced in the field of Installation, Maintenance, Running of the Rendering Unit. 2. Our Company Slice Up Organic Product PVT LTD is an Innovator who strives to int

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Web Analytics, a Marketer's Guide

1. Web Analytics: A Guide for Higher Education Marketers ©Robert E. Johnson, Ph.D. 2008 Adult Students: You Best Option for Enrollment Growth The Aslanian Group Boston, MA November 29-30, 2008

8. Track interest in degree programs…

10.

11.

12. What does a marketer need to know? Google Analytics has 80+ programmed reports about website data… More data than you need to know

13. Do you need to know 47 screen resolutions?

14. Or 30 browser variations?

15. Marketing information from this page? http://www.worldcampus.psu.edu/iMBA.shtml

16.

17.

18.

19. Key Performance Indicators (KPI)

20.

21.

22.

23.

24. Average time by segments… By source of the traffic… By search keywords

25.

26. Entry pages where people start… Bounce rate is a key metric here

27.

28.

29. Advice on starting an analytics program… “ Get started - set up a site and start to learn how to read the stats - stats are being wasted for every day you don't try this out.”

30. Getting up to speed and staying there…

31. A good place to start…

32. A book and a blog to continue…

33. Keeping up to date… ClickZ MarketingProfs

34. Glossary for reference…

35. Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html

Web Analytics, a Marketer's Guide

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