The document presents a research project on internet marketing trends and effects. It includes an introduction, objectives to compare trust in traditional vs online advertising and examine internet advertising effectiveness. The methodology describes a survey of 80 Indian adults ages 20-40. Initial findings show consumers prefer and trust traditional advertising over online and TV ads are more memorable than print or online. Recommendations suggest improving online ad creativity and using social media to influence consumers.

1. Presentation on
“Internet Marketing:
Its Trends & Effect”
Presenter:
Name: Vivek Kumar Anand
+91 9560710871
1

2. Contents
• Introduction About Project: Internet Marketing, Its Trends &
Effect
• Objectives
• Methodology
• Data Collection
• Data Analysis
• Key Findings and Conclusion
• Recommendations
• My Learnings
2

3. Internet Marketing: It’s Trends & Effect
Social
Networking
Advertising
The Digital
Age
The
emergence of
new medium
Print
Advertising
3

4. Objective of The Research
• To compare the trust level of traditional advertising and online
advertising (consumers point of view)
• To find the effectiveness of internet advertising (Penetration and
awareness)
• To find the reliability of internet advertising (recall and
remembrance)
4

5. Methodology of The Research
• Descriptive Research Methods
• Data collection : Questionnaire and Online Report
• Age Group : 20 to 40 Years
• Sample Size: 80
• Location: India
• Sampling Technique: Judgmental Non Probability Sampling
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6. Initial Findings
Part 1- (Consumers Point of View)
Consumers show positive attitude towards advertising and trust word of
mouth, recommendation and prefer the traditional form of advertising than
that of online.
Part 2- (Penetration & Awareness)
Even though the reach of internet is much higher than that of other modes,
the penetration still depends on the content and creativity of the
Advertisement.
Part 3- (Recall and Remembrance)
Through the remembrance and recall values it is pretty clear that TV
advertisements are much reliable than that of their counterparts.
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7. Recommendation - 1
Internet marketing have huge potential but somehow it is
lacking in term of user preference, remembrance and recall.
To overcome this issue and utilize the power of this tool
advertisers need to focus on the creativity side.
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8. Recommendation - 2
Consumer trust word of mouth, recommendation and prefer
the traditional form of advertising than that of online.
Marketer can influence the decision of consumer in much
better way than traditional form of marketing by using the
tool of blog/forum and social networking sites.
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9. My Learning
9
• How to coordinate and guide team to achieve a common goal
• How to use management theory in practical life
• Effective creative marketing strategy and how management
tools can help in that

10. Supporting findings
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11. Part 1- (Consumers Point of View)
35%
25%
31%
3% 3% 3%
Attitude towards Ads
Informative
Entertaining
Creates Awareness
Irritating
Annoying
Wate of time
11

12. Part 1- (Consumers Point of View)
34%
31%
18%
17%
Preference
T.V Commercials
Print Ads
OOH: Banner, Poster
Online Ads
12

13. Part 1- (Consumers Point of View)
4
5
20
10
6
14
28
17
20
7
23
12
30
0 5 10 15 20 25 30 35
Trust in Ad Medium
Recommendations
Radio
T.V
Movies
News Papers
Magazines
Blogs and Forums
Brand Website
Email
Sponsorships
Search Engine
Online Banner
13
Back

14. Part 2- (Penetration & Awareness)
40.21%
10.00%
20.10%
30.42%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00%
Internet
Radio
Newspaper/Magazine
T.V/Movie
Time Spent
Time Spent
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15. Part 2- (Reach and Creation of Awareness)
10.53%
26.32%
63.16%
I change the channel during ads
Sometimes
Often
It Depends
15

16. Part 2- (Reach and Creation of Awareness)
41.00%
58.00%
1%
I see online Ads
Never
It Depends
Often
16
Back

17. Part 3- (Recall and Remembrance)
24.4
32.42
43.18
0 5 10 15 20 25 30 35 40 45 50
Ad Remembrance
TV
Print
Online
17
Back

18. 18
Part 3- (Recall and Remembrance)
24.4
32.42
43.18
0 20 40 60
Ad
Remembr
ance
TV
Print
Online
Part 1- (Consumers Point of View)
34%
31%
18%
17%
Preference
T.V
Commercials
Print Ads
OOH: Banner,
Poster
Online Ads
Part 2- (Penetration & Awareness)
4.21%
0.97%
1.10%
2.42%
0.00% 2.00% 4.00% 6.00%
Time
Spent
T.V/Movie
Newspaper/Magazi
ne
Radio
Internet
Back

19. 19
4
5
20
10
6
14
28
17
20
7
23
12
30
0 10 20 30 40
Trust in Ad
Medium
Recommendations
Radio
T.V
Movies
News Papers
Magazines
Blogs and Forums
Brand Website
Email
Sponsorships
17%
40%
29%
6%
8%
Influencers
Magazine &
Newspaper
Friends & Relatives
T.V Commercial
Online
Advertisements
Social Media
Back

20. 20
Back
Let’s apply Maslow’s Hierarchy of Needs mapped to social media sites.
Self- Realization
Morality, Creativity, Problem Solving, Acceptance
of Acts
Esteem
Self Esteem, Confidence, Achievement, Respect
for Others
Belongings
Friendship, Family, Sexual Intimacy
Safety
Of employment, of family, of property, of
resources
Physiological
Breathing, Food, Water, sleep etc.