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Aslanian.Web Branding.Fall.09

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Bob Johnson, Ph.D.
Bob Johnson, Ph.D.

The initial experience potential students have on your website has a major impact on what they think of your brand and whether or not they will begin the admissions process. See 17 examples of superior website features for adult students.

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Branding and the Web: The Value of Your Official Website in the Social Media Era ©Robert E. Johnson, Ph.D. 2009 Competing for Adult Students Aslanian Group Seminars with Education Dynamics Chicago, IL October 21-22, 2009
The value of your official website is… Priceless
Your brand will soar or crash with… The experience people have on your website
Public university distance learning students…
8 web tips to help your brand fly high… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The role of social media… Your official website makes the first impression… Your website links with social media after the first impression
Immediate marketing impact… http://www.devry.edu/
Experience… more important than a marketing claim ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Frustration points kill your brand… ,[object Object],[object Object],[object Object],[object Object],[object Object]
The brand image you want… “ This is a better place for adults to earn a degree than at a competitor”
Real stories validate your brand… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video makes the brand personal… http://realpeople.waldenu.edu/video-tim.cfm
You can cope with family challenges… http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm
Social networks extend the brand experience… http://www.edcc.edu/prtools/_social_networking.php
Create your own social network… http://edmondscc.ning.com/
A flagship public university… http://www.osu.edu/features/2008/socialmedia/
The largest university… http://www.phoenix.edu/students/online_communities.html
Creating your branding tools… Website examples that create brand impact
Blogs aren’t just for teens…
Blogs… especially for adults http://blogs.targetx.com/umbssw/
Easy to find academic programs…
10 high visibility program choices… http://admission.emerson.edu/graduate/
Easy to find online classes…
Don’t make people search all classes… http://www.umassulearn.net/classes/winter-2010/online
Clear academic program presentation…
Easy to scan for key points… http://www.worldcampus.psu.edu/iMBA.shtml
Easy task completion…
Easy cost calculator… http://adultlearner.njit.edu/admissions/financialaid/index.php
Easy to inquire or apply… http://www.mbaregis.com/
Simple, quick to ask for info… https://www.scps.nyu.edu/contactUs.htm
Another strong example… https://www.devry2.com/landing6/default.aspx?vc=140432
Special attention for special groups…
Especially for the military… http://www.discoverstedwards.com/x440.xml
A point for the (near) future… Get ready now for the mobile web…
From smartphones to your website… http://www.apu.edu/m/
Communication conversion… http://www.stmarytx.edu/admission/
The proverbial summary…
Summing up points to boost the brand… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com

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