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Theoretical Research
Creativity is the use of imagination and the act of turning new and 
imaginative ideas into reality. Creativity is characterised by the ability to 
perceive the world in new ways, to find hidden patterns, to make 
connections between seemingly unrelated phenomena, and to generate 
solutions. Creativity involves two processes: thinking, then producing.
Many horror trailers feature new and creative ideas which is why lots of 
them are so successful. However ones which imitate old ideas tend to be 
more predictable; these aren’t as successful because to a certain extent 
the audience knows what is coming. The majority of horror films now a 
days feature creative elements like special effects (SFX) and computer 
generated image (CGI). These effects help the creators to think of new 
ideas which can make horror films more graphic, dramatic and realistic. 
In my horror trailer I’ll be using creativity by applying this to the unusual plot 
and the mise-en-scene. Being creative with the costumes and make-up can 
be really effective as it can make the subject look extremely realistic. I will 
also apply creativity to the camera shots, editing and sound.

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Creativity investigation

  • 2. Creativity is the use of imagination and the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing.
  • 3. Many horror trailers feature new and creative ideas which is why lots of them are so successful. However ones which imitate old ideas tend to be more predictable; these aren’t as successful because to a certain extent the audience knows what is coming. The majority of horror films now a days feature creative elements like special effects (SFX) and computer generated image (CGI). These effects help the creators to think of new ideas which can make horror films more graphic, dramatic and realistic. In my horror trailer I’ll be using creativity by applying this to the unusual plot and the mise-en-scene. Being creative with the costumes and make-up can be really effective as it can make the subject look extremely realistic. I will also apply creativity to the camera shots, editing and sound.