1. Article Title: The title reads“My book wouldbe aboutblur,orgies,vomitingandVicodin”.Thisinstantlytellsthe readerthat
the artist isnot mainstream andthathe isunique whichisclearfromthe wordorgies. The fact that these wordsare included
showsthe readerhowhe is a personand an artistas mainstreamartistswouldnever saysomethinglikethis. Thistitlecanbe
usedto entice certainindividualsascuriositywill persuade peopleto readthe article whichiseffectivehere asthe target
audience iscleartohave some not so commoninterests. Furtherenticementismade inthe title asthe mainwordslike
Vicodinandorgiesislargerthanthe rest whichhighlightsthe keyaspectsof the featuredartistina few secondsof looking
uponthe article title.
Direct mode of
Address:The
featuredartist
that ison the
mainimage is
lookingatthe
readerwitha
secretive look.
Thislooktells
the readerthat
he mighthave a
secretthat he
will tell inthe
article onthe
right.Thiswill
entice the
readerto read
throughthe
article to see
whatsecretsare
inthere.
Target
Audience:the
target
audience isa
niche market
whichisvery
clearwords
like orgiesand
vomiting.The
average reader
wouldn’t
generallyread
aboutthis so
the target
audience isa
veryniche
market.The
target
audience
wouldmainly
be fans of the
featuredartist
as theywould
know whathe
islike sothey
wouldn’tbe
crepedout.
Mise En Scene:The mise enscene of the mainimage isveryunusual or at least
uncommonas the large glassesare verythickinthe frame whichisnot evenhipster
glasseswhichtellsthe readerhe isunique.The checkeredshirtyoucan see onhis
neckalsoshowshowunique he isas thisstyle isnotcommon amongthe mainstream
artistsso the readerwill instantlyknow he isunique. The necklace he iswearingis
not visibletothe readerbutit addsto the uniquenessthatthe featuredartisthas.
Target Audience: The targetaudience forthismagazine isthe fansof thisartist as
the style andquote fromthe artisttellsthe readerhe isnot mainstreamandnotas
bigas othermainstreamartists.Sothe target audience would be the fansof the artist
as most people listento mainstreamartistsandasthe artisthere isnot mainstream,
the target audience mustbe the fansof the featuredartist.
Text: The textis
well positioned
as the textis in
clearcolumns
whichiseasyto
readfor the
readerand there
isplentyof
space for the
article.Aswell
the fact that it is
neatlybackedin
the corner
makesitmore
desirable to
read.
Color Scheme:
The white/light
greymakesthe
image stand
out andthe
textfar easier
to read.The
article title is
far easierto
see as the
colorsare very
neutral while
the title isvery
dark whichis
easierforthe
readerto read.
Overall:The magazine usesmanytechniquestoentice the readerthroughcuriosity
whichisa verygoodtechnique whichIwill use inmyfinal product.The text,title and
mainimage are all neatly compactwhichleavesthe article withenoughroomtogive
the readerenoughinformationaboutthe featuredartist. The colourscheme islike
any other,the textisclearto see on the backgrounddue to carefullyselectedcolours
beingused. The enticementstrategiesusedforthismagazine isgoingtobe usedin
my final productastheyare veryeffectiveandappeal directlythe targetaudience
whichisexactlywhata magazine needstodo.
2. Main Title:The mainarticle title is ‘gotthe love’whichisadirectlinkto the featuredartist’shitsongthatis knownbymany.
Thisimmediatelytellsthe readerwhatthe article isabout andwhoit featuressothe readerdoesnothave to readthroughthe
textto findoutthe topic sothe article title isusedtoanswerthe reader’squestions. The headerwithalightgreyshade toit but
isstill visiblereads‘USA’,andisoverlappedbythe title ‘gotthe love’. The readerwilllinkthesetwotitlestogetherandcome to
the conclusion thatthe USA has a love forthe featuredartistandthatshe isbecomingmore famousinthe statesbecause of
this.
Mise En Scene:The
mise ens scene of
the image isvery
interestingasthe
featuredartistis
wearinga blackdress
withblackhighheels
whichhighlightsher
redhair whichshows
the readerher fiery
side of her
personality.The USA
flagon the platform
she issittingon
showsthe reader
howfamousshe is
becominginthe US
and that her
popularityisraising
inthe states.Thisis
alsousedto
foreshadowthe
possibilitythatshe
couldbecome even
biggeras the US flag
symbolisesthe
AmericanDreamto
an extentsothe
featuredartistis
presentedinhaving
the dreamto be
biggerandmore
famousona global
scale.
Direct Mode of
Address:The
featuredartistis
lookingstraight
at the reader
witha luring
look,not
seductive to
entice the
reader,andthis
luringlookisto
intrigue the
readerto read
on throughthe
magazine asthey
will wantto
knowmore
abouther. The
blackdressand
redhair shows
herfieryside
whichwill
enhance the
intrigue the
readerwill have
inher and the
article.
Target Audience:The target audience ismainlytwomaingroupswhoare the
beginningfansforthe featuredartistwhichwill be arisinggroupand thenthe
othergroup are the people interestedinthe upandcomingstars inthe music
industry. The fanswill wanttoreadthis to gainmore knowledge abouttheir
newrole model inthe musicindustry andthe otherswill simplywanttoknow
whatkindof musictheycouldbe possiblyhearing inthe future onthe ‘TopUS
40’.
Text: The textinthe bottomrightcorner isdominatedbythe titlesandmain
image whichseemstome and the readerthat the textwill notcontainmuch
informationasthere isnotenoughroomfor a significantamountof
information. Thismaydeterthe readerfromreadingthe article astheymay
assume itis notworth reading
Overall:The article titlesandthe mise enscene make the readerthinkexactly
whattheyto think,whichthatis the featuredartistis gettingmore famousin
the states. Thistechnique isperfectasthe readerdoesnothave to reallythink
whatthe textandtitlesare implyingwhichmakesthe readerfeel more atease
whilstreadingthe article.The colourscheme iscleverasthe textiseasyto
read.The use of props helpsenhance the original ideathe magazineistryingto
send.All these techniques will be usedinmyfinal productapartfromthe
placementof the textandthe size of the main image.
3. Quote: The celebrityquote here iscleartothe readerthat the quote isby the featured
artistas the quote isrightnextto the artist,thissimple linktellsthe reader
immediatelythatthe quote istheirs. Asthe quote isbigandwhite textona black
backgroundcomparedto the white backgroundof the double page spread,this
immediatelyattractsthe reader’seye andthenastheyare intriguedbythe quote they
will readitand entice themtoreadfurtherintothe page and magazine.Inaddition,
the use of multi sizedlettersinthe quote showsthe readerwhatthe artistislike asit
projectsunique andconfidentelementswhichthe readerwill associatewiththe artist.
So the quote isalsousedto tell the readera bitabout the artist’spersonalityaswell
Clothing:The red
shirtworn bythe
artistattracts the
reader’seye
immediatelyas
well asthe red
on a blackand
white schemed
page is the only
source of colour
on the page
whichwill attract
the eye of the
reader. The
connationof the
of the shirtcould
be that the artist
isveryopento
the readeras this
shirtwouldnot
be worn byan
artistwitha
gothiclookso
the readerwill
thinkshe isopen
so the reader
mightbe enticed
to readthe
article forsome
gossipor
knowledge about
artist.
Direct Mode of
Address:The
artistis looking
directlyatthe
readerwitha
seductive look
whichwill entice
the readerto read
throughthe
magazine.
Target Audience:The target audience forthisdouble page spreadisclearlyfor
people whoare interestedinthe same genre of musicthatwas advertisedonthe
frontcover.The mainbandswill be knownandanytrue fanwouldreadthisas it
concernstheirgenre of musicthat theylove sotheywouldwantto know anyup
and comingstar inthe genre of music.
Text: The highlightedtextabove the article thatishighlightedredhighlightsthe
artist’sname.The connationof thisis thatthe readermaynot know of her as she
isnot that biglike otherbands.Thistextcatchesthe reader’seye asit isredon a
white backgroundsothe readerwill see itbutthe colour of the textlinkswiththe
mainimage. The redtextmatchesthe red shirtof the artist.
Colour Scheme:
The colour
scheme of white
and blackfor the
textand
background
colourwas
effectivein
makingthe text
easyto readbut it
alsoplacedmore
emphasise onthe
mainimage. With
use of the colour
scheme andmise
enscene handin
hand,the main
image andtext
workeffectively
together.
Overall: myoverall conclusionof thisdoublepage spreadisthatthe combined
use of the colourscheme,mise enscene andtextenhancesthe effectandlookof
the artist andtext.These targetaudience isnotthe fansof the artist but instead
the genre of the musicas the magazine clearlyhighlightsthe artistsname andinfo
aboutthem. WhenI come to producingmy double page spreadIwill use more
coloursand imagesasI findthisdesignandscheme verydull andboringbutmore
importantlythe designisnotsuitedformygenre of musicor targetaudience.
