3. Collecting Data
Quantitative
is defined as the procedure of
collecting, measuring and analyzing
accurate insights for research using
standard validated techniques. A
researcher can evaluate their
hypothesis on the basis of collected
data.
01
7. Quantitative Data : Analysis
Methods
MaxDiff
analysis
Conjoint
analysis
TURF analysis
Cross-
tabulation
Gap analysis
Trend analysis
SWOT
analysis
Text analysis
8. Steps to Conduct Quantitative
Data Analysis
Relate
measurement
scales with
variables
Connect
descriptive
statistics with
data
Decide a
measurement
scale:
Select
appropriate
tables to
represent data
and analyze
collected data
9. Interpreting Data
Quantitative
Data interpretation refers to
the implementation of
processes through which data
is reviewed for the purpose of
arriving at an informed
conclusion. The interpretation
of data assigns a meaning to
the information analyzed and
determines its signification and
implications.
03
10. Statistical Methods Used in
Analyzing Quantitative Data
Mean Standard
deviation
Frequency
distribution