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HARLEY DAVIDSON CASE STUDY By:- Sheetal Choudhary (410B22) Neha Chutani (409B04) GROUP-”2”

[object Object],[object Object],“ We intend to show through this case study that any company can follow Harley Davidson’s techniques and lead themselves to excellence”

Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Strategies of Harley Davidson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Integration and business success depends on the marketing ethos pervading the business and on a successful culture and practice of evaluation and more importantly learning.”

Harley Davidson Circle Organization Stakeholders LSC= Leadership & Strategy Council Create Demand Produce Product Provide Support LSC

Harley Davidson Transformation ,[object Object],[object Object],[object Object],“ Creating Value is the name of the game”

Challenges faced by Harley Davidson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Leadership Journey of Harley Davidson

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