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Sales and Marketing Management "2"
- 1. Sales and Marketing Management Second Part Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 2. Making Product Decisions Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 3. Branding Decisions: Characteristics Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 4. “The Marketplace (financial) value of a brand base on reputation goodwill” Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010 Brand Equity
- 5. Branding Strategies; Individual Vs Family Strategies Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 6. Family Branding Strategy Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 7. Packaging Decisions Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 8. Labeling Decisions Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 10. And after we create the brand, label and packaging.
- 11. We begin Managing The Product.Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 12. Product Life Line: Stages Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 13. Marketing Tactics and Outcomes through The Product Life Cycle Exhibit 300.15 Page 28 Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 14. The Individual Adoption Process Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 15. Factors Influencing Rate of New Product Adoption Exhibit 300.16 Page 29 Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 16. Customer Profiles Exhibit 300.17 Page 29 Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 17. The Diffusion Process Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 18. Managing The Product Portfolio Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010 Product Mix Decisions
- 19. Product Line The set of products a firm targets to one general market. These products are likely to share some common features and technology characteristics or be complementary products. They also are likely to share several elements of the marketing mix such as distribution channels. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 20. Product Mix Decisions Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 21. Module 5: Advertising and Promotion MARCOM !!! Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 22. The Tools of Marketing Communications Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 23. Key Participants in Marketing Communications Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 24. Philosophy & Practice of Integrated Marketing Communications IMC: System of management and integration elements advertising, publicity, sales, promotion, sponsorship marketing, and point of purchase communications with the result that all elements adhere to the same message. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 25. The Key Aspects of IMC Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 26. Key Changes in MARCOM Practice Resulting from IMC Thrust Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 27. The Marketing Community Challenge:Enhance Brand Equity Exhibit 300.20 Page 37 Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 28. Issues determining the appropriate Mix of IMC Tools Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 29. Managing the Marketing Communications Process Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 30. Advertising: 3 Basic ways to add value Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 31. Setting Advertising Objectives Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 32. Budgeting for Advertising Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
- 33. Creating Advertising Message Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010