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People's Ceramic Industries Final Presentation

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Final presentation on People's Ceramic Industries. Done for first semester Marketing course.

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People's Ceramic Industries Final Presentation

  1. 1. AIM OF THE REPORT
  2. 2. LIMITATIONS
  3. 3. HISTORY
  4. 4. Mission & Vision
  5. 5. TARGET MARKET
  6. 6. TARGET MARKET
  7. 7. TARGET MARKETExport40%Domestic60%Sales Percentage
  8. 8. TARGET MARKET30%70%Tk. 7000 - Tk.40000Tk. 1100 - Tk.700080%15%5%Tk. 7000 - Tk.20000Tk. 20000 - Tk.40000In excess of Tk.40000
  9. 9. TARGET MARKET2050021000215002200022500230002008 2009 2010 2011 2012
  10. 10. GROWTH2050021000215002200022500230002008 2009 2010 2011 2012
  11. 11. SWOT ANALYSISSTRENGTHSTHREATSOPPORTUNITIESWEAKNESS• First mover advantage• Goodwill• Market Knowledge• Durability• X-inefficiency• Outdate MarketingStrategy• Poor Sales DisplayCenters• Cheap Labor• Cheap Energy• Duty Free Access• Cheap Imports• New Entrants
  12. 12. COMPETITION• Monno Ceramics• Shinepukur Ceramics• Bengal Fine Ceramics• FARR CeramicsDomestic• Chinese• Korean• DomesticForeign
  13. 13. STRATEGYShort Term• Renovation• Billboards• Advertisements• Website design• Shelf Spaces• Commission• Collaboration withHatilLong term• Flagship Showroom• TVC (if applicable)• Custom Shop• Endorsement ofculinary experts
  14. 14. STRATEGY
  15. 15. STRATEGY
  16. 16. STRATEGYAdding Value• Packaging• GiftsSubject tosuccess• Sponsoring art andcraft competition• Sponsor relevantprograms
  17. 17. BUDGETBillboards31%MagazineAds9%NewspaperAds22%ExteriorRenovations18%Value AddedServices4%Shelf Space16%
  18. 18. BUDGET750000008000000085000000900000009500000010000000105000002nd Quarter 4th Quarter 6th Quarter 8th QuarterNet Projected Sales
  19. 19. BUDGET0500000100000015000002000000250000030000003500000400000045000002nd Quarter 4th Quarter 6th Quarter 8th QuarterExpected Net Profit
  20. 20. CONTINGENCY
  21. 21. CONCLUSION : 4PsPRODUCT PRICEPLACE PROMOTION

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