With this model Shodel Waites is able to focus on his customers and what their needs are. This model is bent on showing the customers how a client’s products or service are ideal and will satisfy that need they have. Therefore, a lot of hard work is being geared towards talking to people, and the more the results that are felt from these contacts.

1. Shodel Waites
Favored Business Models

2. This marketing guru favors two
business models that he runs with
his in client service companies. The
two models are In-Store Marketing
and Management Training
Programs.

3. In-Store Marketing Programs

With this model Shodel Waites is able
to focus on his customers and what
their needs are. This model is bent on
showing the customers how a client’s
products or service are ideal and will
satisfy that need they have. Therefore,
a lot of hard work is being geared
towards talking to people, and the
more the results that are felt from
these contacts.

4. 
This model is a process that will
captivate the consumer’s attention to
a specific product or brand in the
retailing environment. Since there are
many ways to grab attention, the
choice is whether to use
demonstrations, signage, and
presentation and live displays.

These different choices have their
own value and should be used to a
target market or segment.

5. 
These are concepts that have gained
popularity and importance with all
clients and retailers as they do
business in their stores.

With the tremendous growth in online
stores and online sales, a retail
setting’s success depends on the
consumers desire to interact with
their customer service and the
professionalism that is offered.

6. 
Therefore having presentations live
for specific brands could help in
explaining how a product works and
the benefits of these products to said
individual desires and needs. This has
made in store marketing one of the
greatest and biggest trends in a retail
setting in the recent past.

7. The Management Training Program

With the delivery of results that are
over and above the expectations of
the clients, Shodel Waites has
experienced enormous growth with
his companies In order to meet the
rising demand, he develops an award
winning training program.

The consistent delivery of goals to
clients results in an influx of new
clients and a return of old clients
stretching the capacity of the
company.

8. 
This forces the management to
incorporate more staff members in
their teams in an expansion exercise.
To ensure the same consistency in
delivery of quality, professional and
standard results as previously, the
new entrants are trained to represent
the company norms and expertise.

9. 
This will ensure delivery of standard
results to all his clients, since the new
trained management staff or
otherwise is given the chance to work
with the veterans and professionals in
the business.

These two models that Shodel Waites
has used in doing business have
propelled his success faster than his
competitors in the marketing world.