The document discusses how businesses can use social media. It begins by outlining common social media sites like social networks, blogs, microblogging, social bookmarking, photos and videos. Specific sites like Facebook, LinkedIn and Twitter are examined. Metrics on traffic and demographics for these sites are provided. The document then discusses how BatchBlue, a software company, uses social media platforms like Twitter, blogs, YouTube and Facebook to engage customers and promote its brand. It concludes by providing tips for how readers can get started using social media for their own businesses.

1. Social Media for Business
Maine Telecommunications Users Group • 5.28.09
Michelle Riggen-Ransom (@mriggen)
Communications Director
BatchBlue Software (@batchblue)
Adam Darowski (@adarowski)
User Experience Designer
BatchBlue Software (@batchblue)

2. Agenda
• Part I: Types of social media sites
• Part II: How we’re using social media
• Part III: What can YOU do with social media?
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3. Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts
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4. Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts
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5. Social Networking
• The players: MySpace, Facebook, LinkedIn
MySpace Facebook LinkedIn
Traffic Rank 9 4 96
Avg Time on Site 20.2 min/day 25.0 min/day 6.7 min/day
Data from alexa.com
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6. MySpace
• “A place for friends”
• Friends network, personal profiles, blogs,
groups, photos, music, and videos
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7. MySpace
• “A place for friends”
• Friends network, personal profiles, blogs,
groups, photos, music, and videos
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8. MySpace
• “A place for friends”
• Friends network, personal profiles, blogs,
groups, photos, music, and videos
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9. Site Traffic
Reach: Percentage of global Pageviews: Percentage of global
Internet users who visit the site. pageviews on site.
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10. Age Demographics
MySpace Facebook LinkedIn
Figures relative to general internet population (green = more common, red = less common)
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11. Education Demographics
MySpace Facebook LinkedIn
Figures relative to general internet population (green = more common, red = less common)
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12. Niche & DIY Social Networks
• Niche networks: Smaller communities focused
around a very niche topic.
- Less quantity, more quality
• DIY networks: Sites like Ning allow you to
create your own social network.
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13. MySpace
• “A place for friends”
• Friends network, personal profiles, blogs,
groups, photos, music, and videos
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14. MySpace
• “A place for friends”
• Friends network, personal profiles, blogs,
groups, photos, music, and videos
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15. Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts
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16. Blogs
• DuctTape Marketing
• Small Biz Survival
• Small Business Trends
• BatchBlue blog
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17. Blogs: ShareThis
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18. Blogs: Alltop Small Business
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19. Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts
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20. Microblogging
• The player (really, just one): Twitter
Twitter
Traffic Rank 47
Avg Time on Site 9.2 min/day
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21. Twitter
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22. Site Traffic
Reach: Percentage of global Pageviews: Percentage of global
Internet users who visit the site. pageviews on site.
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23. Twitter
Everyone else
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24. What’s so special?
• Short format makes it easy to take part
• A way to get into the minds of industry experts,
celebrities, or just your friends & acquaintances
• Third party clients with various features & UIs
• Easily searchable
• Hashtags for topic-based searching, events and online
quot;Tweetchatsquot;
- ex: That pitch was way low! #redsox
- ex: We use MailChimp for email marketing. #sbbuzz
- ex: We’re presenting at #MTUG09 tomorrow. Come say hi!
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25. Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts
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26. Social Bookmarking
• The players: Digg, Delicious, StumbleUpon
Digg Delicious StumbleUpon
Traffic Rank 181 958 440
Avg Time on Site 4.6 min/day 2.6 min/day 4.2 min/day
Data from alexa.com
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27. 27

28. 28

29. 29

30. Types of Social Media Sites
• Social Networking
• Blogs
• Microblogging
• Social Bookmarking & News
• Photos, Videos & Podcasts
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31. Photos, Video, Podcasting
• Photos: Flickr, Picasa, SmugMug
• Video: YouTube, Vimeo
• Podcasting: iTunes
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32. How BatchBlue is using Social Media to
Win Friends and Influence Customers
• Twitter (sbbuzz, cs, blog links, news,
promotions)
• Blog (Company news, product updates,
community events/contest promotion)
• YouTube (presentations, behind the scenes,
Realtors Using Social Media)
• Flickr (behind the scenes, presentations and
conferences)
• Facebook (connecting with “fans”, company
info, blog feed)
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33. BatchBlue on Twitter
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34. More BatchBlue on Twitter
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35. BatchBlog
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36. Social media are just the tools.
You grow your network.
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38. 38

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42. What YOU can do with Social Media?
1. Identify and most relevant social network(s); start exploring
2. Decide on your brand: you, yourself, company, combo
3. Create a page for your business
4. Create a Twitter account
5. Twitter search on topics, products, etc. to find people to
follow; look at their followers' list
6. Twellow.com/twellowhood to find local Tweeters
7. Read blogs in your industry. Find some favorites, leave
comments, engage with pre-existing community
8. Have fun!
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43. Contact information
Michelle Riggen-Ransom @mriggen
Adam Darowski @adarowski
BatchBlue.com @batchblue
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