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1
BuzzQuest+ Class15
Deal Proposal
Shaun Newsum, Buzzquest
2
THE PRODUCT
BuzzQuest delivers real-time,
location – based, influencer
marketing deals
Transparent pricing and
transaction for brands
Fully automated and secure
payments for influencers
Platform agnostic—iOS,
Android, and web
3
KEY ADVANTAGE
Key Advantage
BuzzQuest offers geo-targeting
influencer marketing campaigns
Using GPS and in- store beacons, we push
marketing campaigns to influencers in real
time based on location
Targeted for physical stores and
restaurants who want to engage
influencers nearby
4
5
CURRENT CLIMATE
Funding
Reelio
-$8m
Famebit
-$ 1.5m
Boostinsider-
$1.5m
Popular pays
- $2.3m
Niche (acquired by
Twitter $40mln)
Maker Studios
(acquired by Disney
$500mln))
Full screen (acquired
by Chernin/AT & T
$200mln
Acquisition
6
BACKGROUND
Seasoned entrepreneur and software developer
Owns Anubix Innovations, a portfolio of digital
media startups
BuzzQuest – Influencer marketing platform
AudioShot - iOS/ Emoji keyboard for sharing music
SoundStation – music curation service for brand.
Part – Time manager of jazz fusion band, Purple
Sugar.
7
TECHNICAL EXPERTISE
Previous company and clients includes:
Last 10 years, consulting on digital video and
streaming product for wide range of clients
Full time: Major League Baseball (current)
Consultant: VEVO, Viddy (acquired by Fullscreen),
Adobe/NFL
01
02
8
CLASS15 STRENGTHS
01
02
03
04
Direct access to top influencers
and celebrities
Sales and marketing resources
Capital and resources to fund
business long – term
Apart of the Anakando media
group family
9
PROPOSAL
Acquire BuzzQuest product/techonology and
existing customers to merge with class15
Integrate strategic advantages to build and
monetize the most advanced influencer
marketing platform.
10
BENEFITS OF PARTNERSHIP
 Day-to-day CEO to run and grow business
 Innovative platform to compete with
crowded market
Class 15 receives
 Access to digital influencers and celebrities
 Ready – made sales/marketing team
 Cross-sell opportunities with other
Anakando Media group companies
BuzzQuest receives
11
INTEGRATION POINTS
Operating budget for ongoing product and
development needs
Salary to hire at least one additional
staffer for customer service
Access to dedicated in- house
marketing and sales teams
Introductions to top digital
influencers and celebrities
12
GO TO MARKET PLAN
01
02
03
Conferences and Tradeshows
Direct sales marketing
Viral Social media campaigns
13
BUSINESS/PRICING MODEL
7-10% campaign fee ( tiered based on
campaign price)
Estimated average campaign price-
$500-$1000
Support all major social networks ( Instagram,
Twitter, YouTube, Facebook, etc…..)
01
02
03
14
FINANCIAL PROJECTIONS
0
5
10
15
20
25
30
35
40
45
50
No. of campaign per month
AnnualRevenue
(inMillions)
3k 9k 12k 15k

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Buzz quest class15 v4

  • 2. 2 THE PRODUCT BuzzQuest delivers real-time, location – based, influencer marketing deals Transparent pricing and transaction for brands Fully automated and secure payments for influencers Platform agnostic—iOS, Android, and web
  • 3. 3 KEY ADVANTAGE Key Advantage BuzzQuest offers geo-targeting influencer marketing campaigns Using GPS and in- store beacons, we push marketing campaigns to influencers in real time based on location Targeted for physical stores and restaurants who want to engage influencers nearby
  • 4. 4
  • 5. 5 CURRENT CLIMATE Funding Reelio -$8m Famebit -$ 1.5m Boostinsider- $1.5m Popular pays - $2.3m Niche (acquired by Twitter $40mln) Maker Studios (acquired by Disney $500mln)) Full screen (acquired by Chernin/AT & T $200mln Acquisition
  • 6. 6 BACKGROUND Seasoned entrepreneur and software developer Owns Anubix Innovations, a portfolio of digital media startups BuzzQuest – Influencer marketing platform AudioShot - iOS/ Emoji keyboard for sharing music SoundStation – music curation service for brand. Part – Time manager of jazz fusion band, Purple Sugar.
  • 7. 7 TECHNICAL EXPERTISE Previous company and clients includes: Last 10 years, consulting on digital video and streaming product for wide range of clients Full time: Major League Baseball (current) Consultant: VEVO, Viddy (acquired by Fullscreen), Adobe/NFL 01 02
  • 8. 8 CLASS15 STRENGTHS 01 02 03 04 Direct access to top influencers and celebrities Sales and marketing resources Capital and resources to fund business long – term Apart of the Anakando media group family
  • 9. 9 PROPOSAL Acquire BuzzQuest product/techonology and existing customers to merge with class15 Integrate strategic advantages to build and monetize the most advanced influencer marketing platform.
  • 10. 10 BENEFITS OF PARTNERSHIP  Day-to-day CEO to run and grow business  Innovative platform to compete with crowded market Class 15 receives  Access to digital influencers and celebrities  Ready – made sales/marketing team  Cross-sell opportunities with other Anakando Media group companies BuzzQuest receives
  • 11. 11 INTEGRATION POINTS Operating budget for ongoing product and development needs Salary to hire at least one additional staffer for customer service Access to dedicated in- house marketing and sales teams Introductions to top digital influencers and celebrities
  • 12. 12 GO TO MARKET PLAN 01 02 03 Conferences and Tradeshows Direct sales marketing Viral Social media campaigns
  • 13. 13 BUSINESS/PRICING MODEL 7-10% campaign fee ( tiered based on campaign price) Estimated average campaign price- $500-$1000 Support all major social networks ( Instagram, Twitter, YouTube, Facebook, etc…..) 01 02 03
  • 14. 14 FINANCIAL PROJECTIONS 0 5 10 15 20 25 30 35 40 45 50 No. of campaign per month AnnualRevenue (inMillions) 3k 9k 12k 15k