Reputa - Social listening and monitoring tool

1. REPUTA
SOCIAL LISTENING AND
MONITORING TOOL
VTCC – Viettel Cyber Space Center
Hanoi : 41st floor. Keangnam landmark 72, Pham Hung Street, Ha Noi
Ho Chi Minh City: 23rd floor, Viettel Complex Building, Cach Mang Thang 8 Street, Ho Chi Minh City

2. 2
# a strategic technology product of
Viettel Group
# a social listening and monitoring
tool that covers multiple news
channels, helps brand measure
impact of marketing campaigns
and benchmark against
competitors social media
performance
Who we are
LISTENING RESEARCH PLANNING

3. 3
2015
01/2018
10/2018
First developed with
the mission of
listening and
monitoring data for
political agencies
Merged with SMCC (a
subsidiary of Viettel Group),
officially serving corporations
 Provide solutions for
corporations across
multiple industries
 Launch Web and App v1.0
Launch Web v1.1
with new features
on a new domain
2019
About us

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Our clients

5. Why Reputa
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How are we different
Data Collecting & Processing Advanced Technology
Infrastructure All-In-One Product
 60M Facebook accounts
 2M Public Facebook
Pages, Group
 3,000 news sites, blogs,
forum
Multiple sources of data Most up-to-date technology
 AI
 Machine Learning
 Natural Language Processing
Powerful infrastructure
 150 servers
 Storage of approx. 20M
social network data
points/day
Compact Web Platform
 Combine listening,
research, planning
products into one

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Insight Reports
Collecting data from
multiple sources
Interactive dashboard
Machine
Learning Natural Language
Processing
Big Data
Data processing
Notification System
Analytics
Data collecting & processing
60M Facebook accounts
2M Public Facebook Pages,Groups
3,000 news sites, blogs, forums

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Advanced technology
 Big Data
 Cloud Technology
 Web Crawler
 Social Crawler
 Data Mining
 Machine Learning
 AI
 Recommendation System
 Natural Language
Processing

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Infrastructure
Computing Power
 More than 150
servers
 Processing speed
of 4000
message/s
Data Storage
 More than 20M social
media posts/day
 More than 100k posts
from new sites,
forums, blog/day

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All-in-one product
LISTENING
Track
conversations,
monitor your
brand buzz,
campaign buzz
and spot trends
across major
online platform
PLANNING
Design outreach
campaigns by
allowing users to
understand their
audience, and
connect with
influencers
RESEARCH
Implement and
improve your
marketing
communications
by gaining
valuable insights
on your brand and
competitors

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Key features
 Measure brand and campaign buzz
based on user engagement on social
networks
 Understand customer insights through
analytics information, like brand
sentiment, gender distribution and
locations

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Key features (cont’)
 Collect and display what users are saying on
top social platforms
 Monitoring and benchmarking marketing
campaign performance based on
demographic and locations
 Configure projects with specific requirements

13. Engage with us
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Our business model
DESCRIPTION TOOL ONLY
With
MONITORING
With MONITORING
AND REPORTING
1. Reputa Online Solution (SaaS)
- Social Listening, Monitoring Module
2. TECHNICAL TRAINING AND SUPPORT
- Account setup and On-site Training
- Technical Troubleshooting
3. DATA MONITORING (PROCESSING)
- Timely Tracking by Support Team
- Crisis Alerts
4. REPORT BUILDING
- Customize Report Building
- Crisis Analysis
- Brand Health Audit
- Industry/ Competitive Review
- Social Marketing Campaign Performance Review

15. Engage with us
Receive Request
Start of Onboarding Processs
Improve Data Quality
Partnership
Collect Feedback
Support Team receives a
list of keywords clients
want to monitor
Support Team sets up
account and hands over
to clients
Setup Account
Clients provide
feedback
Support Team collects insights
from clients to prepare data to
improve spam filter and
sentiment analysis
Clients will onboard with
Reputa for 30 days with full
support from Reputa Team
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16. THANK YOU
http://news.reputa.vn reputa@viettel.com.vn
Hanoi : 41st floor. Keangnam landmark 72, Pham Hung Street, Ha Noi
Ho Chi Minh City: 23rd floor, Viettel Complex Building, Cach Mang Thang 8
Street, Ho Chi Minh City
028.2213.7979 biz.reputa.vn@gmail.com