2. Omni-channel spawned from the new universe of connective synapses!
720degrees
two 360s, in
synergy
MEASURABLE
WITH KINETICS
within the
context of
performance
EVALUATE THE
KPIs
business in the strict
sense; business plans
are done with
embedded ROI analyses
undergirding marketing
investments
DUE
DILIGENCE
PROTOCOL
Designed to
achieve goals,
mitigate risks, and
surpass expectation
3. ROWENA DE GUZMAN
Assistant Vice President
Full grasp of the broad range of
business, from strategy to
concept to production, planning
and executions.
Driven brand growth , creating
the critical mass that delivers
sales turn-overs that rock the
shelves;
Over 20 years in the industry –
all sides of media platform: OOH,
Broadcast and Print
Authority in the industry laws
and practice, and industry
standards.
DELIA SAGUIL
Chairman & President
Directed business growth of various
brands that drove company
expansion.
Provided strategic thinking for
Wyeth Consumer Healthcare and
Nutritionals which gave Adformatix
its AOR for 15 years.
Accomplished doctorate thesis and
industry papers in collaboration with
client and IMC company chairman
Pioneering works:
-ActMedia platform (result of her
academic research theory)
- Ownership Projection (segment,
program, platform, roadblock, etc.)
- PBB deal at minimum double ROI
THE LEGACY
Guillermo T. Garcia
Chairman Emeritus
1969
*100% Filipino owned full
service advertising agency
2012
2015
THE COMPANY MAVENS
4. 42 years of building brands toward market leadership
4-year old firm with 45+ years of wisdom gained from
solid relationships
REPUTATION PRECEDES 720CC
Recognized by leading industry organizations.
Has an extensive research capability
5. CLOUT AND COMMITMENT
more cost-efficient rates.
Opportunity for tie-ups with other
accounts of the agency
Negotiating Skills
Professionalism
Industry’s Trust & Confidence with
its integrity in handling funds.
Reliability
Speed in output
Easy access to information
Well-equipped
INDUSTRY PIONEERING WORK (TV)
Creative media executions
adopted as new revenue
stream of major networks.
Innovative use of shorter TVC
lengths
Use of 12s TV vignettes
Prompter Ads
End of Round plugs (Pacquiao
Fight; Solar Channel)
6. Brands that grew during our term
Vast Category Experience
Financial & Services Automotive & Home Construction Moms & Homemakers
Lifestyle
7. ACTIVATIONS
Sharp Int’l 100th Anniversary Event
@ SM Mall of Asia
PHILIPS ‘Obsessed With Sound’
Yahoo Technostorm @ Trinoma
Alabang Town Center
Robinsons Galleria
Robinsons Magnolia
REGUS “WORK YOUR WAY”
(Office Activation)
8. CORPORATE EVENTS
720CC BUSINESS BRIEFING SEMINAR:BOSTIK ANNUAL SALES CONFERENCE (2015, 2016)
Baguio Country Club
Limketkai Luxe Hotel, CDO
9. ON-GROUND EVENTS IN PARTNERSHIP WITH NETWORKS
• KAPAMILYA THANK YOU!
• KAPAMILYA KARAVAN (REGIONAL
FESTIVALS)
• PASABAY SA PASKO
• FREETIME SA SUMMER TIME
• MOVIE SPONSORHIPS
10. YAKAP-able Campaign
Objective: Create a venue for celebration and commitment
for mothers to hug their child.
•“Yakapromises” may be done on the site, with the option
to upload their photo hugging their child.
•A Facebook page – platform for interaction and invites.
•Banner ads in select sites also as pointers and drive
awareness.
Results 2 months after its launch:
1. Website gathered 6,081 “yakapromises” or pledges to
hug.
2. 5, 791 actual photos uploaded.
3. 9,433 site visitors from different countries
Viral Effect : News Pick-up at no cost.
Sites that had the news: Negros Chronicle, Fox News, PR
Web.com,
Hug Your Kid Day official web page, Yahoo News, etc.
DIGITAL PROGRAMS
Mundipharma Display Campaign ran multiple
placements for a branding and awareness
campaign
For the total campaign,:
- 27,181,167 impressions
- 36,488 clicks.
The effective CPM is P15.49, while the
effective CPC is P11.54.
We have successfully optimized our budget
with having a good mix of exclusive
placements and having CPM placements as a
tactical campaign.
Betadine Oral Gargle Campaign
“National Yakap-Your-Child Day” Microsite
@ www.yakapable.com
11. THE DISCIPLINE: KRA ACCOUNTABILITY
Integrated Metrics
Trade & Media
Media Score Card: ROCI
Reports
Marketing Score Card:
ROMI Reports
Cost effective and cost Efficient
yields : minimum 20% Savings
accrued from campaign ADEX
Optimization
