SoundView Group Demand Generation Capabilties 2011


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The SoundView Group's 2011 Demand Generation Capabilities Presentation by Seth Baum

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  • 06/29/11 66 CREATIVE
  • 06/29/11 66 CREATIVE
  • 06/29/11 66 CREATIVE
  • 06/29/11 66 CREATIVE
  • 06/29/11 66 CREATIVE
  • 06/29/11 66 CREATIVE
  • 06/29/11 66 CREATIVE
  • 06/29/11 66 CREATIVE
  • 06/29/11 66 CREATIVE
  • 06/29/11 66 CREATIVE
  • 06/29/11 66 CREATIVE
  • SoundView Group Demand Generation Capabilties 2011

    1. 1. Capabilities and Background
    2. 2. Our Guiding Principle A smart idea is only half the battle – the other half is the pragmatic implementation of that idea. Sound marketing and sales strategies only become truly outstanding results when we view their execution through a highly practical lens.
    3. 3. Company Description The SoundView Group is a full-service marketing agency that services innovative players in both B2C and B2B markets. Strategically our expertise is in demand generation and creation of key marketing messages. We execute through digital marketing (web and mobile), offline Direct Response Advertising (DRTV and Radio) and collateral material development. Our Mission: Create a compelling message and rapidly and profitably scale demand generation efforts.
    4. 4. We help companies get traction by developing or revitalizing their marketing and advertising approaches Strategic messaging services ROI-focused demand generation services Goal: Maximize Impact Within Allotted Budget and Generate Programs Appropriate for Client’s Infrastructure Two Key Practice Areas $
    5. 5. Strategic Messaging Services <ul><li>Branding and Positioning </li></ul><ul><li>Messaging strategy and execution </li></ul><ul><li>Website strategy, messaging, and design </li></ul><ul><li>Sales and Marketing collateral development </li></ul><ul><li>CRM / Email marketing </li></ul><ul><li>Qualitative and quantitative research (Focus Groups, Surveys) </li></ul>$
    6. 6. <ul><li>Online Video / Display Advertising / SEM / SEO </li></ul><ul><ul><li>Banner retargetting, Video creation and distribution, ad network/exchange buying, keyword selection and density mapping, Meta Description discovery and Content Creation, PPC bidding strategy and optimization, landing page conversion analysis </li></ul></ul><ul><li>Social Network Marketing and Review Site Strategy </li></ul><ul><ul><li>Approach/use, resource allocation, budgeting, insource vs. outsource decision-making </li></ul></ul>ROI-Focused Demand Generation Services
    7. 7. <ul><li>Offline Direct Response Television and Radio Advertising (Drive to Web/Phone), in combination with Online Marketing, has been proven to rapidly scale businesses at compelling CPAs </li></ul><ul><ul><li>For companies at a certain stage can be a gamechanger, and price of entry (creative and media) is usually much lower with us than expected </li></ul></ul><ul><ul><li>SoundView has unique resources and insight to maximize offline campaigns </li></ul></ul><ul><ul><li>Services: Commercial production, offer strategy, media planning and buying, tracking/reporting, analysis, and optimization </li></ul></ul>ROI-Focused Demand Generation Services (cont) WE SPECIALIZE IN Hyper-Efficient National Cable DRTV Google TV Advertising National/Regional/Local Ad campaigns (Radio, Ourdoor, Print)
    8. 8. Marketing Philosophy 1 2 5 4 3 Always start with a clear positioning for the brand or product All marketing is about response ; immediate or otherwise Make sure every marketing and sales touchpoint plainly addresses the needs of the customer You can market successfully with any size budget Test and learn, test and learn. It’s the only way to maximize ROI
    9. 9. Seth Baum, Managing Director Seth founded The SoundView Group in 2008 to utilize the strategic, creative, media, and go-to-market approaches he had developed throughout his career on behalf of clients seeking world-class execution without the overhead of traditional full-service agencies. Based in Los Angeles, Seth is a magna cum laude graduate of Harvard University with an MBA in Marketing/Technology from The Anderson School at UCLA. More information is available at: or Seth Baum has 15+ years of marketing, advertising and website product development experience on both the client and agency sides of the business, and has worked in marketing and operational roles at two venture capital-backed startups as well as for publicly traded companies.
    10. 10. Sample Client Engagements <ul><li>The SoundView Group has worked in a variety of different industries for companies or business units with annual revenues of under $1MM to over $50MM. </li></ul>Developed sales and marketing collateral for a VC-backed SaaS company that enabled sales to generate billings of over $10M in the first year Developed messaging strategy and packaging for 5-product national launch in FDM Channel for a leading Nutraceutical company Developed brand identity, target market segmentation, and messaging platform for the online market leader in retail Foreign Exchange Currency Trading Revamped messaging platform and website execution for VC-backed innovator in the online hiring space Developed first Direct Response Television Campaign for a leading online PC Retailer and deployed via a national CPA TV buy and Google TV
    11. 11. Contact Information Seth Baum [email_address] 323-788-9908 (m) CONTACT