A showcase of great video campaigns from around the world

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Pascal Zähner, managing director EMEA, Exponential presentation from Tribal Fusion's Big Digital Landscape Event in Dubai, May 2012

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A showcase of great video campaigns from around the world

  1. 1. Pascal Zähner Managing Director, EMEAwww.exponential.com 1
  2. 2. display advertising providerwww.exponential.com 2
  3. 3. www.exponential.com 3
  4. 4. brand engagement platformwww.exponential.com 4
  5. 5. www.exponential.com 5
  6. 6. in-stream video advertisingwww.exponential.com 6
  7. 7. www.exponential.com 7
  8. 8. Exponential is…A leading global provider ofadvertising intelligence andend-to-end digital mediasolutions to brand advertisers. Advertising Intelligence 8
  9. 9. Data and technologyOur e-X Advertising Intelligence Platform combines world-class dataand technology to help brands find and reach their prospectivecustomers and connect with them using highly engaging creativeadvertising formats that are delivered across display, video andmobile, on a global scale. Advertising Intelligence 9
  10. 10. Audience EngagementOur audience engagement divisions include:•Tribal Fusion display advertising provider•Firefly Video brand engagement platform•AdoTube in-stream video advertising specialist•AppSnack in-app mobile advertising provider Advertising Intelligence 10
  11. 11. Global scaleExponential Inc. is headquartered in Emeryville, California since itsfoundation in 2001, and with its 800 employees offers solutions inmore than 25 countries worldwide on 6 continents. Advertising Intelligence 11
  12. 12. Where are we coming from?
  13. 13. Where is Exponential today?
  14. 14. CAMPAIGN SHOWCASE FROM AROUND THE WORLD Deepali Rao Senior Business Director, Tribal Fusion UAEAdvertising Intelligence 14
  15. 15. Firefly Video• WORLD-CLASS TARGETING: Powered by one of the world’s largest ad networks to target precisely the right audiences, at scale• GUARANTEED ENGAGEMENT: User- initiated format and CPE pricing means you only pay for your audiences’ active attention• UNLIMITED INTERACTIVITY: Push multiple calls to action, including product information, social engagement, and in-unit conversion Advertising Intelligence 15
  16. 16. •Country - US•Campaign objective - promote Facebook page•Campaign performance - high user interest- average time spent by user +45 seconds Advertising Intelligence 16
  17. 17. • Countries - US & UK• Campaign objective: - brand awareness - conversions• Campaign performance: - achieved 9% CTR Advertising Intelligence 17
  18. 18. • Country - Spain• Campaign objective: - awareness for film release• Performance of campaign: - high user interest 100% video view = +50% - average CTR 19.93% Advertising Intelligence 18
  19. 19. • Country• Campaign objective: - create awareness of hotel amenities• Performance of campaign: - 100% video views = +38% - CTR 5.58% Advertising Intelligence 19
  20. 20. • Country• Campaign objective: - create awareness about the new PS Vita amongst gamers• Performance of campaign: - Max number of engagements from Gaming Channel with average CTR of 4% Advertising Intelligence 20

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