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Go NET 2019 Presentation Deck
- 1. Go NET Your next DSP to achieve all your Digital goals
- 2. Go NET 90 000 000 unique users 35 000 000 unique users DSP DASHBOARD Direct Deals Third-party DMP > 25 SSP
- 4. AWARENESS Frequency 1+ Any audit pixels Post-click optimization Whitelist Video inside licensed content Brand lift study Modern formats CPM/CPC/CPV
- 5. PERFORMANCE Retargeting Revenue Share Look-A-Like Client’s Hash Data (GAID/IDFA/Cookies) CPX (X = Order/ Install / Call / Registration) Any challenge
- 6. formats Video In-Stream Video Out-Stream Native Fullscreen Standard Desktop/Mobile HTML5 Push Banners Floating Ads # # # # # # # #
- 7. Floating ads allow brands to leverage their remarkable name recognition among consumers in a fresh medium «FLOATING ADS» NEW EXCLUSIVE FORMAT Set up a branding image which appears while users swipe an ad
- 8. 9"419"41Our end-to-end solution for creative and campaign management is revolutionary with: • Only fully loaded impressions • The dwell time above average (27 seconds and higher) • Viewability above 85% (measured with MOAT) • Creative support to reach your objectives • Full access and transparency with real-time reporting 9"419"41 «FLOATING ADS» NEW EXCLUSIVE FORMAT
- 9. DASHBOARD Custom reports Data from all the advertising accounts and analytical platforms in a single window Update of statistics real-time
- 10. ANALYTICS AND AUDIT PIXELS Integration with every analytical and tracking system
- 11. WHITELIST of placements > 700 Web / in-app platforms with licensed content
- 12. Targeting OPTIONS Operator/OS Social demographics Location Look-a-Like — targeting based on hashed data Installed applications Hyper-Geo up to 500 meters from the assigned point White-list choice of websites and applications Mobile/Desktop Retargeting Audiences # # #
- 13. 10% Average CTR 39% Bounce rate 28sec Dwell time 1:46 Time on the site Puffer Jacket ad achieved the lowest bounce rate for any Columbia campaign with 39% compared to the industry average of 60%. Format: animated button Platforms: iOS, Android Devices: smartphones, tablets 9"41 Columbia
- 14. 9"419"41 9"419"41 Created an innovative channel to place their video ads without compromising Diageo’s brand identity. The results showed that floating ads quadrupled video completion rates from their average 18 seconds. The viewability of the ads surpassed the benchmark of 45% and rose to 89% by the end of the campaign. Format: second screen floating video Platforms: iOS, Android Devices: smartphones, tablets 18% Average CTR 89% In-view rate 48sec Dwell time Diageo
- 15. 9"41 9"419"41 9"41 Average CTRFormat: animated button Platforms: iOS, Android Devices: smartphones, tablets 6% Average CTR 26sec Dwell time 47sec Time on the site Royal caniN
- 16. Partner Agency Media Planner: "We rarely give Nike campaigns to second-party contractors, but this time the Client wanted to place the ads inside the apps and only Go Mobile could do it. We are highly satisfied with the result" Nike Raise awareness about a new collection launched in collaboration with famous sportsmen. Targeting using our Whitelist - we picked all the applications used by amateur sportsman and placed ads there. Type of campaign: awareness 2,6% Average CTR 64sec Session length 27% Conversionintovisit toe-commerce site KPI +1,4% KPI +21s KPI +12%
- 17. Partner Agency Account Executive: “The team really invested a lot of time and effort into picking relevant placements. Client Marketing Manager who is a mom of two said she saw her Brand's on every website on the subject she visited and the application she used to track weight and height of her kids." Huggies Raise awareness about a new product to young mothers. We prepared a special Whitelist of applications and websites which the target audience uses and optimized the traffic according to post-click. Type of campaign: awareness 2,2% Average CTR 61sec Session length 1,6 Depth of view KPI +0,7% KPI +24s KPI +30%
- 18. Partner Agency Account Manager: "We had a task to deliver the result with a small budget. Only Go Mobile agreed to work, and the results were really impressing." 21 century fox Drive installs for an application dedicated to a series. We picked all the relevant communities and application dedicated to TV series and developed a number of creatives to attract the eyes of those who participated in them + Movie Trivia applications. Type of campaign: performance $1,2 CPI 7% CR into the event 24% Day-3 retention KPI -$0,4 KPI +4% KPI +4%
- 19. Partner Agency Account Manager: "It was our first campaign with Go Mobile. We didn't expect much, but after the campaign we saw lower price and higher quality of the traffic than any of our other Mobile partners." Land Rover | jaguar Drive inquiries for post-warranty service. We developed creatives with a simple message - "Official service workshop costs less than you think and the work is performed by certified specialists". Using the user database provided by the Client, we built look-alike and used it for all the sources allowed. We also limited age and income level to narrow the audience of the campaign. Type of campaign: performance 1,8% Average CTR 78sec Session length 2,7 Depth of view KPI +0,6% KPI +18s KPI +1,1 2% CR into call/ call order form completion KPI +0,5%
- 20. The process of optimization of mobile application page on App Store or Google Play Application promotion to the top of category / keyword promotion Text optimization Visual optimization Work with application rating A/B tests App Store optimization
- 21. We put to live creative concept of any complexity. We develop static and video and HTML5 banners in-house. Production
- 22. Competitor analysis usability, ASO, creative conception UX-tests expert evaluation, work with focus-groups, specialized software Exposure of trends of the segment Detailed report and recommendations based on the research result Market research
- 23. WE ARE READY TO SOLVE THE MOST DIFFICULT TASKS gomobileagency.com hello@gomobileagency.com +62 218 0660948