eOffice Coworking Conference 2017

1. THE POINT OF DISCOVERY
YNDICA

2. Brands are struggling to
gain exposure

3. Yndica’s platform allows
brands to breakthrough:
driving growth and
brand recognition
YNDICA

4. Influencers
Physical Locations
M-commerce
Platform
•Sales platform connecting
consumers with brands
•‘Point of Discovery’
•‘POD’s in high-footfall / impossible to miss locations
•Allows instant engagement with products
- driving brand recognition
•Connect brands to Yndica
•Drive brand awareness
Sales platform
connecting
consumers to
brands
Connect brands
to Yndica and
keep up with the
latest trends
PODs in high footfall
locations, driving brand
recognition

5. Physical Locations
• Placed in high footfall areas
• Able to display five brands
simultaneously
• Constantly changing

6. Digital Platform
• Image recognition and iBeacon
technologies
• Editorial platform and Marketplace
• Web App for first-time users

7. Acquisition model
• Allows influencers to bring brands
into Yndica
• Influencers get commission from
rental fee and sales
• Greatly expands our audience
Definition:
Influencers are social media users who have established
credibility in a specific industry. They have access to a large
audience and can persuade others by virtue of their
authenticity and reach.

8. Geographic
location of brands
LOCAL INTERNATIONAL
OLD TECH
NEW TECH
Popup
stores
Discovery
Websites
Yndica
Competitive
Positioning

9. User
Journey
When on location
Remotely
• Download the Yndica app
• Browse through our curated selection of brands
and products
• Get weekly updates about new brands coming into
Yndica
• Purchase unique products
First-time users:
• Go to Yndica.com from your smartphone
• Take a picture of the tag correponding to the
product you want to know more about

10. YNDCA
www.yndica.com
DISPLAY FEE
B2B Fixed fees
ADVERTISEMENT
SALES INCOME
B2B2C % of sales
RETAIL
Business
model
FROM BRANDS FROM CONSUMERS

11. Sustainable
Model £8k
COST OF
MANUFACTUREOur monthly advertising income
on its own covers the cost of
producing a new Pod
£10-12k
RENTAL INCOME
(PER MONTH / PER POD)
How we plan to scale
quickly

12. Test
launch
traction
28DAYS
500+ENGAGEMENTS PER DAY
Reached agreement with Land
Securities, UK’s largest
commercial property manager
8FEATURED BRANDS
13K+
REVENUE
Observed customer
interaction and collected
feedback
9K+PRODUCT SCANS

13. The team
GIOVANNI ROBERTO
FRANZAN
CEO
SIMON
LISS
FOUNDER AT
OMNIFI
VANESSA LEE
BUTZ
JUDGE AT
MASSCHALLENGE
Advisors
HISHAM
ZAMAN
CBDO
Visionary with the ability to
work under high pressure,
taking strategic decisions
and working on average
100 hours a week.
Main strengths are his
vision, leadership, product
development and coming
up with innovative
strategies.
University of Oxford
graduate in PPE
(Philosophy, Politics and
Economics) with a
developed business
mind. Currently working as
a consultant for Bain.
Main strengths are
developing plans and
strategies to improve
profits and market share.

14. YNDICA
Discover