Shaky eggcommunications intro deck (oct 2011) digi.saas.rel

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Shaky eggcommunications intro deck (oct 2011) digi.saas.rel

  1. 1. Company Introduction<br />October, 2011<br />
  2. 2. Introduction<br />Shaky Egg Communications is a consultancy firm specializing in partnerships, promotions and Strategic Development<br />Shaky works with the biggest brands in the world<br />Shaky works directly with brands and agencies<br />Shaky brings essential critical analysis & strategic business development to clients in the digital SaaS based platform space<br />The Shaky Philosophy <br />Represent clientsaggressively<br />Create exciting & engaging promotions, partnerships, company packages<br />Develop & Negotiate the most advantageous deals possible for clients<br />2<br />
  3. 3. What We Do<br />The Shaky Egg approach to business is energetic <br />and sometimes…quite unique!<br />Over the past 15 years Shaky Egg has successfully helped clients to plan and execute their business strategies and achieve revenue goals.<br />Shaky Egg clients include:<br />National Brands <br />Technology Companies <br />Digital Start-ups <br />Advertising Agencies <br />Media companies <br />Aggressive Entrepreneurs <br />3<br />
  4. 4. What We Do<br />Passion and Process empowers the development of all planning and execution on behalf of our clients<br />Take a strategic approach to create tactical executions<br />Always monetize clientassets<br />Capture the curve through social media and digital platforms<br />Integrate a variety of marketing channels (connect online to offline)<br />Build competitive advantage and differentiation<br />Engage customers through savvy promotions<br />Capture company “RTB” and deliver it through compelling sales materials<br />“Bring it home”<br />4<br />
  5. 5. The Shaky P’s<br />Shaky Egg builds businesses based on the Shaky P’s.<br />There are more P’s than just below<br />Just Ask & please plan an extended meeting ;)<br />Shaky focuses on:<br />Partnerships <br />Promotions <br />Pricing <br />Proposals <br />Pitches <br />Production <br />5<br />
  6. 6. Clients<br />Visit www.shakyegg.com for case studies<br />6<br />
  7. 7. Deep Relationships<br />Shaky knows the key players in entertainment and the digital space; offering clients unparalleled, protected and in-the-know access to top properties, brands and partnerships<br />Film studios & producers<br />Television: <br /><ul><li>network, cable, syndicators
  8. 8. show runners</li></ul>Record labels<br />Video game companies<br />Technology companies<br />Online video producers & distributors<br /><ul><li>YouTube, Dailymotion, Howdini, Brightcove</li></ul>Ad agencies and brands<br />Shaky on-set with P&G clients<br />7<br />
  9. 9. Entertainment Contacts<br />8<br />
  10. 10. Pricing<br />Expertise in online advertising and licensing models allows Shaky clients to tweak product features & revenue models to take advantage of immediate opportunities <br />Shaky Egg has extensive experience in Business Development for digital start-ups & technology companies:<br />SaaS Platforms <br />Online Video Providers <br />Online Video Monetization <br />Ad Networks <br />Web Publishers <br />Shaky works with digital start-ups emerging from alpha stage into beta, both technology and business models; here Shaky Egg expertise and contacts are of the most help<br />9<br />
  11. 11. Pricing<br />Many companies create their technology & revenue models inside a box; Shaky Egg zeros in on strategies which focuses your pricing and product plan<br />We define and focus:<br />Product need<br /><ul><li>Target market, potential partners, investors </li></ul>Revenue channels<br /><ul><li>Subscription and freemium
  12. 12. Licensing and advertising (CPM, CPC, CPA) </li></ul>Position to scalability <br />Shaky brings critical insights gained from outreach to key industry contacts to help clients revise immediate and long-term goals<br />10<br />
  13. 13. Digital Expertise<br />Shaky Egg is an expert in online video, social media and online monetization<br />Shaky has extensive experience in:<br />Online video<br />Online ad models: CPC, CPM, CPA, CPL<br />Social media: facebook, twitter<br />User Generated Content (UGC)<br />Ad networks<br />CMS platforms<br />Clickable Video<br />Shaky Egg executed clickable video for MTV Networks, ESPN and Dailymotion<br />11<br />
  14. 14. Digital Partners<br />TubeMogul<br />Track online video viewership trends, easily distribute your brand videos across the web, get rich metrics from your own video player. <br />TubeMogul processes billions of video streams every month from the Internet's top publishers:<br />YouTube<br />Dailymotion<br />Blip.tv<br />Facebook<br />Myspace<br />Hulu<br />12<br />
  15. 15. Digital Partners<br />Appnovation Technologies<br />Appnovation is one of Canada’s top 20 Fastest Growing Companies!*<br />Experts in online development:<br />Content Management (CMS)<br />Open source: Drupal and Alfresco<br />Mobile apps: iPhone, Blackberry, Android<br />Mobile website optimization<br />Platform and back end databases<br />Clients: NBC, MTV, World Wildlife Fund, Canadian Cancer Society, Best Buy U.S.<br />* Canadian Business Network Sept 13, 2010<br />13<br />
  16. 16. Digital Partners<br />Strutta Media<br />Strutta enables anyone to create, manage and execute UGC contests; leveraging social media channels.<br />Engage consumers through:<br />Video<br />Photos<br />Text and audio<br />Instant win and Sweepstakes<br />With Strutta Contest Builder create easy UGC promotions and customize with the Strutta API <br />14<br />
  17. 17. Shaky Process<br />Shaky Egg three-step process to strategize, build and execute partnerships, promotions and digital programs<br />Step 1:<br />Strategize & build programs and proposals based on client target/goals<br />Identify critical technology for execution<br />Secure partners to amplify program<br />Step 2:<br />Negotiate partnerships leveraging client assets<br />Map technology: architecture, design, theming, development<br />Draft legal agreements and manage to close<br />Step 3:<br />Manage execution including: timelines, deliverables, reporting<br />15<br />
  18. 18. Proposals<br />Shaky creates compelling one-sheets and sales decks which quickly outlines the opportunity for the prospect and delivers a winning argument to SAY YES!<br />We package your company’s: brand, product, value proposition and intellectual property into collateral to drive:<br />Sales <br />Partnerships <br />Joint-promotions <br />Sponsorships <br />Brand Integrations<br />The Shaky Egg design team creates the title pages, graphics and backgrounds. While our Sr. Business Development staff works with you to define and write the “RTB” <br />16<br />
  19. 19. Partnerships<br />Identifying the right partnerships to tackle and how to reach out &negotiate the best deal is a Shaky Egg specialty<br />Partnerships are a critical component to growing any size business. A well negotiated partnership can effectively:<br />Enhance Value<br />Leverage Assets <br />Create Equity<br />Generate Opportunity<br />Drive Revenue<br />17<br />
  20. 20. Promotions<br />We don’t need to tell you promotions combined with social media can effectively drive business<br />Shaky Egg has created and executed successful consumer promotions at the regional, national, and international level<br />Our approach is to:<br />Encourage consumer ownership in the promotion <br />Incentivize sharing through social graphs <br />Include partners to contribute: IP, media exposure, prizing <br />Leverage retail channels through customizations <br />Use the web, rich media and social tools to build community <br />Marketers must always seek to build better programs to more deeply connect with target consumers. Shaky Egg can help!<br />18<br />
  21. 21. Examples<br />19<br />
  22. 22. Brand Integration<br />Brand integration in TV, film and video games goes far beyond product placement<br />Great integrations include close relationships between the entertainment property & brand:<br />Theme<br />Storylines<br />Character dialogue<br />Game play<br />Brand Integration also Includes:<br />Title sponsorships<br />Billboards<br />Brand underwriting production<br />Brand produced programming<br />20<br />
  23. 23. Please Contact<br />Brent Stafford<br />778-896-7794<br />brent.stafford@shakyegg.com<br /> www.shakyegg.com<br />

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