Presents Nuxe mobile advertising campains Mbrand3 is the 1st independent Mobile Advertising Network in France with more than 80 Premium publishers.

1. Mobile - Marketing - Media
Case Study Nuxe

2. Campaign’s context and goals
Opportunity
 In addition of the celebrating the 20 years of its « Huile prodigieuse », Nuxe
presnets the lauching of its iPhone application.
Campaign’s goals
 Put the emphasis on its flagship product the “Prodigious oil” which celebrates its
20th birthday.
 Nuxe offers to women an iPhone application which should make their happiness.
From their iPhone, the Nuxe’s fan could have access to the integrality of the
saleskit, but also know all the outlet where they can buy the article they want.
 Nuxe want here to get closer to its audience and create bounds by leading
consumers to products that’s fits them.

3. Ad Formats details
Interstitiel/Splashscreen Bannière Redirection

4. Campaign’s feedback
 350 000 impression delivered on the various Pack Women iPhone
 Generating trafic to Apple store Nuxe
 CTR 0.65% banner
 Very good recall rate
 Graphic creativity apreciated by the mobile users

5. Mobile – Marketing - Media
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