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2.  Communication is the link between ideas and action.
Writing, speaking, listening and reading are
communication behaviors that begin with an idea in the
mind of an sender. Communication maybe oral written or
through non verbal cues.
 The word communication is derived from the Latin word
Communicare which is related to Communis meaning
something common.

3. Communication is the process by which information is
transmitted between individuals and/or organizations so that
an understanding responds results.
-Peter Little
Communication is any means by which thoughts is
transferred from one person to another.
- Chappel and Read.
Communication is the means by which organized activity is
unified by which behavior is modified, change is effected,
information is made productive and goals are achieved.
- Koontz and O’Donnell.

4.  There are 8 elements in process of communication. Each
of them have their own importance. The 8 processes are
given below:
1. Sender
2. Message
3. Encoding
4. Channel
5. Receiving
6. Decoding
7. Receiver
8. Feedback
•CONCEPTION •MESSAGE
SENDER DECODING
RECEIVER FEEDBACK
• ENCODING • CHANNEL

5.  There are mainly 3 types of communication namely:
• INTERNAL
1 • EXTERNAL
• FORMAL
• INFORMAL 2
• VERBAL
• NON VERBAL 3

6. INTERNAL EXTERNAL
 Internal communication
could be either oral or
written
 Oral methods: This method
of communication includes
telephone messages ,
meetings, face-to-face
communication etc
 External communication
can also be either oral or
written
 Oral methods: This method
of communication includes
presentations

7.  FORMAL
 In Formal
communication, certain
rules, convections and
principles are followed
while communicating
message.
 Use of slang and foul
language is avoided and
correct pronunciation is
required.
 INFORMAL
 Informal
communication is done
using channels that are
in contrast with formal
communication
channels.
 Use of foul language,
slang words are not
restricted. It’s just a
casual talk.

8.  Verbal communication
consists speech, words
which are arranged in a
proper sequence according
to the rules of grammar.
 It includes oral and written
communication.
 Non verbal communication
consists gestures, actions,
expressions etc.
 It includes body language,
time, signs & symbols,
charts, maps & graphs,
posters, colour & layout.

9.  In communications, media (singular medium) are the storage
and transmission channels or tools used to store and deliver
information or data. It is often referred to as synonymous with
mass media or news media, but may refer to a single medium
used to communicate any data for any purpose

10. PRINT MEDIA
Newspapers,
journals, messages
ELECTRONIC MEDIA
Telephone, fax, e
mail, radio, television

11.  Print media is one of the oldest and basic forms of mass
communication.
 It includes newspapers, weekly magazines, monthlies and
other forms of printed journals.
 A basic understanding of the print media is essential in the
study of mass communication.
 The contribution of print media in providing information
and transfer of knowledge is remarkable.

12.  Electronic media are media that use electronics or
electromechanical energy for the end-user (audience) to
access the content. The primary electronic media sources
familiar to the general public are better known as video
recordings, audio recordings, multimedia presentations,
slide presentations, CD-ROM and online content.
 Although the term is usually associated with content
recorded on a storage medium, recordings are not required
for live broadcasting and online networking.
 Any equipment used in the electronic communication
process (e.g. television radio, telephone, desktop
computer, game console, handheld device) may also be
considered electronic media.

14. ANY
QUESTION
?

15. THANKYOU