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THE BIG SHIFT The 3 Phases of Customer Behaviour Disruption
 
 
 
“ The world is changing very fast. Big  will not beat  small  anymore... it will be the  fast  beating the  slow .” Rupert Murdoch, 79
 
 
1 Internet  gives Control & Choice   THE BIG SHIFT The 3 Phases of Customer Behaviour Disruption
 
 
300% $ Increase Since Jan 09 15% Online as % of Retail Deposits Market Source: Reuters x2
 
 
I trust my network more than I trust your brand...
Does your bank require all social media efforts to be vetted by compliance first? source: ABA Banking Journal Who’s your dedicated Head of Social Media?
2 Mobility  gives Anywhere & Anytime THE BIG SHIFT The 3 Phases of Customer Behaviour Disruption
Mobility Usability
 
Slow Mobile App Involvement ,[object Object],[object Object],[object Object],[object Object],source: iTunes/Apple Inc, NetBanker.com, Mobile Phone McGee 4.2% * * With confidence error adjustment Who does your head of mobile report to?
Behavioral Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 MobilePayments   gets us  Ubiquitous & Cashless THE BIG SHIFT The 3 Phases of Customer Behaviour Disruption
Who is in charge of phasing out cheques?
 
Why are we still offering cheque accounts and not mobile phones?
How will I apply for a credit card if there is no plastic?
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$765,452
Designing the THE BIG SHIFT
 
 
 
Ad impressions per day (based on 100 Million units sold) 1 Billion  iAd
Data Who? When? Why? How? Where?
 
 
 
Simplicity THE BIG SHIFT It’s not about channel, it’s not about technology Engagement
Out Now! Follow me on Twitter:  @brettking Email me:  [email_address]

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