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Backbase: Regain Control of Your Digital Strategy

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Slides used in the Backbase webinar 'The Uberization of Banking' for the second part, presented by Jelmer de Jong.

Published in: Business
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Backbase: Regain Control of Your Digital Strategy

  1. 1. BACKBASE: Regain Control of Your Digital Strategy
  2. 2. Customer Behavior : Shift to Digital “.”2
  3. 3. Omni-Channel Customer Journey 1) Pursue an Omni-Channel Delivery Model 3
  4. 4. Outside-in Approach : Start with the Customer 4 Every Journey Start with the Customer… Technology Systems Processes Mind Devices Applications Companies
  5. 5. And Requires Hard Work at Infra Level… 5 The hard work happens here Technology Systems Processes Mind Devices Applications Companies
  6. 6. Online Banking 1 Eliminate Silos 6 Challenge : How to Eliminate Silo’s? Mobile Banking 1 Online Banking 2 Mobile Banking 2 ATM Kiosk CCC Branch
  7. 7. Existing Systems Processes IDM SSO CRM Eliminate Silos Omni-Channel Digital Banking 7 Backbase DBP Fast & Frictionless Personal & Relevant Superior Experience Any Time Any Place CRM Integration Security & Compliance Process Integration Application Integration
  8. 8. Key Digital Ingredients: Regain Control
  9. 9. CXP Services Digital Banking with Backbase DBP Digital Banking Services 3 2 1 4 Launchpad Retail | Wealth | Commercial Existing Core Systems Widget Widget CXP Manager Digital Banking Apps •  Money Movement •  PFM •  Loyalty •  E-Statements 5 Backbase DBP
  10. 10. Launchpad: User Experience Accelerators Backbase DBP 10 LAUNCHPAD Retail | Wealth | Commercial 1 Customer In control
  11. 11. Backbase DBP CXP: Omni-Channel Experience Orchestration CRM Security Services Content Repository Analytics Personalization ServicesIntegration Services Content Services Existing Systems SSO IDMESB Mobile SDKPublishing ServicesPresentation Services Search Services Customer Facing Apps CXP Services 2 IT In control
  12. 12. Backbase DBP CXP Manager: Take Control of your Digital Strategy 12 CXP Manager (Digital Managers) Business In control 3
  13. 13. Backbase DBP Digital Banking Services: Accelerate Innovation Core Systems Core Systems Digital Banking Services •  Launchpad •  CXP Services •  Banking: Transactions, Cleansing, Categorize, Enrich, Savings, Budgets, Payments, Accounts, Entitlements, … •  Universal: Alerts, Notification, Message Center, Auditing, Contacts, … •  Re-Use & Rationalize Existing Systems Web Mobile Branch Widget Widget Widget Widget API API API Digital Banking Services4 CXP Integration Services
  14. 14. Backbase DBP Banking Marketplace: Ready to Go Banking Apps 5
  15. 15. We Are Backbase
  16. 16. Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION 16 Gartner Magic Quadrant for Horizontal Portal Software Jim Murphy (October 2015) “Backbase is among the most highly regarded user experience platform vendors in time to implement”. ü  Strong momentum since 2010 ü  Lean User Experience Platform ”Most Visionary Vendor”
  17. 17. Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION 17 Forrester Market Wave for Omni- Channel Banking Solutions Jost Hopperman (September 2015) “Backbase leads the Pack”. ü  Broad business capabilities, ü  Rich customer experience, ü  Very solid technology and architecture “Backbase = Omni-Channel Leader
  18. 18. Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION
  19. 19. Why Backbase Mission : Make you a Digital Leader
  20. 20. Q&A
  21. 21. Thank you! Jelmer de Jong, Fintech Consultant, jelmer@backbase.com

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