In this special, exclusive webinar, Jouk Pleiter and Tim Rutten of Backbase will showcase the Finovate Europe’s Best of Show solution, The Everyday Bank - we will show how to create personalised customer journeys hyper targeted to users, resulting in increased customer acquisition and retention.
Instead of simply providing customers with traditional banking products such as account access and payment tools, the new solution will push the boundaries of personalisation to the next level by delivering tailor-made customer journeys based on real-time behavior, interests, location and preferences.
We will look at:
How can banks leverage on AI (artificial intelligence)? How can they harness its power to improve their customer experience?
The impact of the open fintech API ecosystem.
PSD2 - not just compliance but a new sales & origination opportunity
The main strategic directions banks should choose from