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Jelmer de Jong - @jelmerdejong
The Adjacent Possible for Banks
Trend 1: New competitors in banking
Shift in Competitive Landscape
Trend 2: Shift in Customer Behavior & Demand
Shift in Customer Behavior & Demand
From Channel Islands to Omni-Channel
Banks will move from Channel
Islands to Omnichannel
Banking. This is not about just
technology, it's about the path
to great customer experience
(CX) across all channels, using
the right customer touch-point
at the right time.
Forrester Market Wave for Omni-Channel Banking Solutions
Trend 3: The Move to Omni-Channel
Trend 4: The Future of Banking
Scenario 1
Better Bank
Digital
Banking
Interface
Legacy Banking Platform
Scenario 4
Omni-Channel Bank
Full
Omni-Channel
Banking
Interface
Fintech Providers
Fintech Providers
Fintech Providers
Core Banking Platform
Scenario 3
Distributed Bank
Banking
Services
Aggregator
Fintech Providers
Fintech Providers
Fintech Providers
Scenario 2
New Bank
Built-for-Digital Banking Platform
customers
Alessandro Hatami, published on Banknxt.
Forms ChallengesBuilding the 10x better bank
Creating the 10x Better Bank
A Paradigm Shift Is Needed
Customer Oriented Functions
Back Office Functions
Existing Systems
(Siloed, Old, Product Centric)
Backbase Platform
Flexibility - Freedom – Innovation
Outside In
Inside Out
Creating the 10x Better Bank
Capitalize on your OLB / MB Traffic
15% 85%
Bookmarks Mobile
Public Site Closed Environment
Creating the 10x Better Bank
Create, Measure and Optimize Journeys
Creating the 10x Better Bank
APIs & Omni-Channel Orchestration
Core Systems
Core
Systems
Digital
Banking
Services
• Banking: Transactions, Cleansing,
Categorize, Enrich, Savings, Budgets,
Payments, Accounts, Entitlements, …
• Universal: Alerts, Notifications,
Message Center, Auditing, Contacts, …
• Re-Use & Rationalize Existing
Systems
Widget Widget Widget Widget
API API API
Digital Banking Services
Customer Experience Services
API API API
API Layer
Connecting to 3rd
parties,
Selecting the best offer / service
Omni-Channel
Digital Banking
Experience
Creating the 10x Better Bank
Creating the 10x Better Bank
Scenario 1
Better Bank
Digital
Banking
Interface
Legacy Banking Platform
Scenario 4
Omni-Channel Bank
Full
Omni-Channel
Banking
Interface
Fintech Providers
Fintech Providers
Fintech Providers
Core Banking Platform
Scenario 3
Distributed Bank
Banking
Services
Aggregator
Fintech Providers
Fintech Providers
Fintech Providers
Scenario 2
New Bank
Built-for-Digital Banking Platform
customers
Alessandro Hatami, published on Banknxt.
Banks need to start their journey now
Start your journey now
Our mission is to help Financials to Create, Manage, and
Optimize Omni-Channel Customer Interactions.
We Deliver: Backbase Digital Banking Platform
Backbase Digital Banking Platform
Web SDK Mobile SDK
Customer Experience Services
Digital Banking Services
FinTech MarketplaceExisting Core Systems
r
Manager
Widget
Collection
Widget
Collection
Widget
Collection
Retail Banking Business Banking Wealth Management
Forms
Modeler
Business
In control
Forms
APIs
IT
In control
We Deliver: Backbase Digital Banking Platform
60+ Financial Institutions on our platform
We Deliver: Backbase Digital Banking Platform
Backbase = Omni-Channel Banking Leader
Forrester Market Wave for
Omni-Channel Banking Solutions
Jost Hopperman (September 2015)
“Backbase leads the Pack”.
ü Broad business capabilities,
ü Rich customer experience,
ü Very solid technology and
architecture
Questions?
www.backbase.com
Thank you!
@jelmerdejong

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Backbase Webinar: The Adjacent Possible for Banks

  • 1. Jelmer de Jong - @jelmerdejong The Adjacent Possible for Banks
  • 2. Trend 1: New competitors in banking Shift in Competitive Landscape
  • 3. Trend 2: Shift in Customer Behavior & Demand Shift in Customer Behavior & Demand
  • 4. From Channel Islands to Omni-Channel Banks will move from Channel Islands to Omnichannel Banking. This is not about just technology, it's about the path to great customer experience (CX) across all channels, using the right customer touch-point at the right time. Forrester Market Wave for Omni-Channel Banking Solutions Trend 3: The Move to Omni-Channel
  • 5. Trend 4: The Future of Banking Scenario 1 Better Bank Digital Banking Interface Legacy Banking Platform Scenario 4 Omni-Channel Bank Full Omni-Channel Banking Interface Fintech Providers Fintech Providers Fintech Providers Core Banking Platform Scenario 3 Distributed Bank Banking Services Aggregator Fintech Providers Fintech Providers Fintech Providers Scenario 2 New Bank Built-for-Digital Banking Platform customers Alessandro Hatami, published on Banknxt.
  • 7. Creating the 10x Better Bank A Paradigm Shift Is Needed Customer Oriented Functions Back Office Functions Existing Systems (Siloed, Old, Product Centric) Backbase Platform Flexibility - Freedom – Innovation Outside In Inside Out
  • 8. Creating the 10x Better Bank Capitalize on your OLB / MB Traffic 15% 85% Bookmarks Mobile Public Site Closed Environment
  • 9. Creating the 10x Better Bank Create, Measure and Optimize Journeys
  • 10. Creating the 10x Better Bank APIs & Omni-Channel Orchestration Core Systems Core Systems Digital Banking Services • Banking: Transactions, Cleansing, Categorize, Enrich, Savings, Budgets, Payments, Accounts, Entitlements, … • Universal: Alerts, Notifications, Message Center, Auditing, Contacts, … • Re-Use & Rationalize Existing Systems Widget Widget Widget Widget API API API Digital Banking Services Customer Experience Services API API API
  • 11. API Layer Connecting to 3rd parties, Selecting the best offer / service Omni-Channel Digital Banking Experience Creating the 10x Better Bank
  • 12. Creating the 10x Better Bank Scenario 1 Better Bank Digital Banking Interface Legacy Banking Platform Scenario 4 Omni-Channel Bank Full Omni-Channel Banking Interface Fintech Providers Fintech Providers Fintech Providers Core Banking Platform Scenario 3 Distributed Bank Banking Services Aggregator Fintech Providers Fintech Providers Fintech Providers Scenario 2 New Bank Built-for-Digital Banking Platform customers Alessandro Hatami, published on Banknxt.
  • 13. Banks need to start their journey now
  • 14. Start your journey now Our mission is to help Financials to Create, Manage, and Optimize Omni-Channel Customer Interactions.
  • 15. We Deliver: Backbase Digital Banking Platform Backbase Digital Banking Platform Web SDK Mobile SDK Customer Experience Services Digital Banking Services FinTech MarketplaceExisting Core Systems r Manager Widget Collection Widget Collection Widget Collection Retail Banking Business Banking Wealth Management Forms Modeler Business In control Forms APIs IT In control
  • 16. We Deliver: Backbase Digital Banking Platform 60+ Financial Institutions on our platform
  • 17. We Deliver: Backbase Digital Banking Platform Backbase = Omni-Channel Banking Leader Forrester Market Wave for Omni-Channel Banking Solutions Jost Hopperman (September 2015) “Backbase leads the Pack”. ü Broad business capabilities, ü Rich customer experience, ü Very solid technology and architecture