Online Banking 2.0 webinar, October 28, 2010 by Jouk Pleiter

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Presention by Jouk Pleiter during the Backbase Online Banking 2.0 webinar, october 28, 2010.

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Online Banking 2.0 webinar, October 28, 2010 by Jouk Pleiter

  1. 1. Online Banking 2.0 Webinar Jouk Pleiter
  2. 2. INTRODUCING : RICH PORTAL SOFTWARE
  3. 3. What we Deliver : Portal Solutions for Financials + Customer Engagement Expert Services Portal Software Online Banking 2.0 (Backbase & UXP Partners)
  4. 4. WE WORK GLOBAL
  5. 5. Value Proposition Customer Experience Solutions
  6. 6. Vision (1) : Outside-In = Customer Enablement INTERNAL SYSTEMS AND PLATFORMS INSIDE-OUT APPROACH Copyright © 2009 Backbase. All Rights Reserved. WEB ENABLEMENT OUTSIDE-IN APPROACH Customer Enablement CUSTOMER EXPERIENCE
  7. 7. Vision (2) : One-Site : Seamless Journey <ul><li>Traditional banking sites suffer from the silo syndrome. How to get it right? </li></ul><ul><li>Create a single site – with seamless transition from open to closed </li></ul><ul><li>Benefit: </li></ul><ul><li>seamless customer journey </li></ul><ul><li>integrated secure architecture </li></ul><ul><li>Single platform to manage, monitor and optimize </li></ul>Open Closed Open – Soft Login - Secure
  8. 8. Vision (3) : UX Layer to unify disparate systems Customer Engagement Portal Public Website Online Banking Branch Front-end Call Center Front-end 1:1 customer treatment (targeting, segmentation) Business Rules collect customer preferences (implicit & explicit) Customer Profile Transcational Core Banking CRM, … Other Back-end Functions PFM, … 3 rd Party Functions Consistent across Channels Content Simulation, Calculators, … Advisory Tools Seamless Customer Journey
  9. 9. Vision (4) : e-Business in Control INTERNAL SYSTEMS AND PLATFORMS Flexible UX-Layer CHANGE REQUIREMENTS CHANGE CAPABILITY
  10. 10. Solution : Backbase Customer Engagement Platform Web Site 1.0 Core Banking Systems & Processes Customer Engagement Platform Superior Experience Any Place Any Device Personalization & Targeting Advisory Tools Easy Portal Management Social Integration Customer In Control Interactive Forms
  11. 11. Product Overview Next Generation Portal Software
  12. 12. Bank 2.0 Portal : Functional Overview Security Services Personalization Services Content Services Presentation Services Aggregation Services PORTAL MANAGER MY BANK Customer Engagement Platform Customer in Control Business in Control IT in Control Internal Systems & Processes
  13. 13. Customers : In Control IT E-BUSINESS CUSTOMERS Customer in Control Any Place Any Device IT in Control Secure & Flexible Business in Control Manage & Optimize
  14. 14. ABSA : INTERNET BANKING PORTAL Retail + Small Business Banking (12 Million Customers) Customer in Control
  15. 15. Wealth Management : Any Time, Any Place, Any Device Customer in Control
  16. 16. Business : In Control IT CUSTOMERS E-BUSINESS Customer in Control Any Place Any Device IT in Control Secure & Flexible Business in Control Manage & Optimize
  17. 17. Portal Manager : e-Business Dashboard Business in Control
  18. 18. Portal Manager : Advanced Targeting Business in Control
  19. 19. Portal Manager : Interactive Forms Business in Control
  20. 20. IT : In Control CUSTOMERS Customer in Control Any Place Any Device IT in Control Secure & Flexible E-BUSINESS IT Business in Control Manage & Optimize
  21. 21. IT in Control : Portal Technology Services Copyright © 2009 Backbase. All Rights Reserved. Internal Systems & Processes Loosely Coupled Presentation Layer Loosely Coupled Integration
  22. 22. IT in Control : Portal Technology Services Existing infrastructure Mash-up Services Security Services Content Services Rules Services Presentation Services Personalization Services USER PROFILE CONTENT REPOSITORY Social Services
  23. 23. WWW.BACKBASE.COM [email_address] SAN FRANCISCO: +1 866 800 8996 AMSTERDAM: +31 (0)20 465 8888 Thank you for your Time
  24. 24. © BACKBASE 2010 / THE NEXT GENERATION PORTAL Q&A

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