intership report on baker land on marketing segment

1. Baker land
Azhar Hussain 1
ACKNOWLEDGEMENT
All thanks to Allah the Almighty who is our best friend and knows us more than ourselves. He is
always with us in our difficulties and problems.
After completing my Final Repot, I would take this chance to express my views nwhen I meet
some logical problem or design problem, Sir Asif the one who always gave me some useful and
logical answer.
I would like to thank Sir Asif one more time because he share his experience with me so that I
can get more logical understanding on how to develop the Repot . He is a constant source of
knowledge, guidance and provided valuable comments, positive criticism and encouragement
throughout my work. Without his support it would have been difficult to complete the work.

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EXECTIVE SUMARY
This Report “Supply chain management of Baker land Biscuit Manufacturers Limited”
(BLBML) is a project of our supply chain management course in 6th semester at Govt. Collage
university Faisalabad sub campus of Sahiwal. We conducted this report under the guidance of
our teacher Miss Nida
Baker land Biscuit Manufacturers (Private) Limited was established as a joint venture company
in 1965 with the name of Peek F Pakistan Limited. EBM has been in the business of
manufacturing and marketing branded biscuits in Pakistan for over 40 years. EBM is also the
first biscuit company in Pakistan to have achieved ISO - 9001 Certification in correspondence
with its institutional slogan 'The Legend Leads' .English Biscuit Manufacturers (Pvt) Ltd., or
(EBM), is the country's leading manufacturer of biscuits and cookies since 1967
We also highlight our commitment to Best Practice, not just within our company, but
encouraging other companies and individuals on to being the very best that they can be.
Presenting our commitment to a healthy environment through our own initiatives, to manage the
impact of our activities and by encouraging that commitment in others. EBM has a vision for a
brighter future and we believe that this report demonstrates our commitment to realizing that
future, through our actions, through our own plans for the future, and through everything that we
are.

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TABLE OF CONTENT
Pg No.
Acknowledgement
Executive summary
Introduction 01
Organization vision& mission 02
Governance saturation 03
Describe marketing Mix 04
Analysis of organization pestle 10
SWOT analysis 12
Five year financial analysis 14
Learning 23
First week learning 23
Second week learning 24
Third week learning 25
Fourth week learning 28
Fifth week learning 30
Sixth week learning 32
Recommendation 33
References 35
Internship certif. for organization 36

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INTRODUCTION
Baker land Biscuit Manufacturers (Private) Limited was established as a joint venture company
in 1965 with the name of M A FOOD Pakistan Limited. In 1966, the UK sponsor company was
renamed Associated Biscuits International Limited (ABIL), while the venture was renamed
Baker Land Biscuit Manufacturers (Private) Limited (BLM), which stands to date. BLM started
manufacturing and marketing the world famous wafer range in 1967 in order to provide Pakistani
consumers with nutritious and hygienically packed biscuits of the highest quality.
BLM has been in the business of manufacturing and marketing branded biscuits in Pakistan for
over 40 years. The brand name 'Baker land' is a household name, and people trust and believe in
the quality of the products produced under this brand. BLM is also the first biscuit company in
Pakistan to have achieved ISO - 9001 Certification in correspondence with its institutional
slogan 'The Legend Leads'. The achievement also endorses the company's firm commitment to
high standards of quality.
Baker land Biscuit Manufacturers (Pvt) Ltd., or (BLM), is the country's leading manufacturer of
biscuits and cookies since 1967, with an annual sales volume and production capacity of more
than 90,000 tons and a turnover of more than Rs. 12 billion. BLM is the only Company in the
industry to have achieved recognized international certifications pertaining to quality control,
environmental management system and human resources management, including ISO
9001:2000, ISO 14001:2004, HACCP certifications and IIP (Investors in People) Recognition.
BLM is also the only food company to have been awarded Environmental Excellence Award for
seven successive years 2004, 2005, 2006, 2007, 2008, 2009 & 2010.

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VISION:
 To provide high quality value-added food to contemporary and future generations.
 To constantly endeavor for the acquisition of knowledge and excellence in developing human
skills, product innovations and state-of-the-art technologies.
 To be a good corporate citizen by giving back to the community and improving the lives of
the underprivileged.
 To dispense equitably, fairly, and with compassion, the
fruits of success among our “partners in business”.
 To become a partner with the Government in sharing the
responsibility of economic and social uplift and
development of Pakistan.
MISSION:
 Strive for highly responsible management.
 Highest standards of hygiene.
 Protect and preserve the environment.
VALUES:
 We believe that no individual is bigger than the institution.
 We believe in integrity, transparency and commitment as our cultural ethos.
 We continually adhere to the highest standards of hygiene and ecology.
 We believe in governance in human face.

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 We protect and promote the cause of the environment.
 We emphasize on employee welfare.
 We believe in leading and innovating in all aspects of business.
Governance saturation
Director
Operation
Finance
Manger
Purches
Dept.
Account
Dept.
Human
Rescous
Cash Dept.
Discount
Dept.
Makreting
manager
National sale
manager
Regins sale
manager
Area sale
manager
sale officer
Oder boker
Factary
Manger
Admin Dept.
Store
Repair
producation
manger
mixing head
cutting hear
oven incharg
packing head

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Marketing mix
The easiest way to understand the main aspects of marketing is through its more famous
synonym of "4Ps of Marketing". The classification of four Ps of marketing was first introduced
and suggested by McCarthy (1960), and includes marketing strategies of product, price,
placement and promotion. The following diagram is helpful in determining the main
ingredients of the four Ps in a marketing mix.

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Product
The first of the Four Ps of marketing is product. A product can be either a tangible good or an
intangible service that fulfills a need or want of consumers. Whether you sell custom pallets
and wood products or provide luxury accommodations, it’s imperative that you have a clear
grasp of exactly what your product is and what makes it unique before you can successfully
market it.
What exactly is your product?
A seasoned professional and highly efficient production manager for more than a few big ad
agencies in her time told me, "I get lots of calls from freelancers who want to show portfolios
and I'm always glad to give them a few tips when I have time. But sometimes, I am absolutely
baffled when they show up with no idea what they're selling. They aren't sure what their
specialty is; they like doing one thing but have no samples. They want logo work, but they
design silly little detailed logos that no one would be able to reproduce. Didn't anybody tell them
that a corporate identity has to work in print as well as on the web?"
Before you go out marketing your services, make sure you know what you want to sell.
The marketer must also consider the product mix. Marketers can expand the current product
mix by increasing a certain product line's depth or by increasing the number of product lines.
Marketers should consider how to position the product, how to exploit the brand, how to
exploit the company's resources and how to configure the product mix so that each product
complements the other. The marketer must also consider product development strategies
Pricing
Pricing is basically setting a specific price for a product or service offered. In a simplistic way,
Kotler and Armstrong (2004) refer to the concept of price as the amount of money that
customers have to pay to obtain the product. Setting a price is not something simple. Normally
it has been taken as a general law that a low price will attract more customers. It is not a valid

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argument as customers do not respond to price alone; they respond to value so a lower price
does not necessarily mean expanded sales if the product is not fulfilling the expectation of the
customers
Generally pricing strategy under marketing mix analysis is divided into two parts:
Price determination and price administration.
Price determination is referred to as the processes and activities employed to arrive at a price
for a product including consideration of relative prices of products within the same line, and
differences in price for similar products of differing grades and qualities.
Price administration is referred to as the activities involved in fitting basic prices to particular
sales situations such as geographic locale, functions performed by customers, position of
distribution channel members, or special sales situations. An example of this is special
discounted prices at, for instance, Baker land, GAP, NEXT etc or Coca Cola and Pepsi where
different prices are set in different geographical areas considering the difference in patterns of
usage as well as varying advertisement costs.
Placement
Placement under marketing mix involves all company activities that make the product available
to the targeted customer (Kotler and Armstrong, 2004). Based on various factors such as sales,
communications and contractual considerations, various ways of making products available to
customers can be used. Companies such as Ford,Ferrari, Toyota, and Nissan use specific
dealers to make their products available, whereas companies such as Nestle involve a whole
chain of wholesaler retailers to reach its customers
Promotion
Promotional strategies include all means through which a company communicates the benefits
and values of its products and persuades targeted customers to buy them (Kotler and
Armstrong, 2004).

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The best way to understand promotion is through the concept of the marketing communication
process. Promotion is the company strategy to cater for themarketing communication process
that requires interaction between two or more people or groups, encompassing senders,
messages, media and receivers. Taking the example of Nokia, the sender of the communication
in this case is Nokia, the advertising agency, or both; the media used in the process can be
salesmen, newspapers, magazines, radio, billboards, television and the like. The actual message
is the advertisement or sales presentation and the destination is the potential consumer or
customer, in this case mobile phone users.
PESTLE Analysis
PESTLE analysis, which is sometimes referred as PEST analysis, is a concept in marketing
principles. Moreover, this concept is used as a tool by companies to track the environment
they’re operating in or are planning to launch a new project/product/service etc.
PESTLE is a mnemonic which in its expanded form denotes
P Political
E Economic
S Social
T Technological
L Legal
E Environmental
It gives a bird’s eye view of the whole environment from many different angles that one wants
to check and keep a track of while contemplating on a certain idea/plan.
The framework has undergone certain alterations, as gurus of Marketing have added certain
things like an E for Ethics to instill the element of demographics while utilizing the framework

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while researching the market.
All the aspects of this technique are crucial for any industry a business might be in.
More than just understanding the market, this framework represents one of the
vertebras of the backbone of strategic management that not only defines what a
company should do, but also accounts for an organization’s goals and the strategies
stringed to them.
It is very critical for one to understand the complete depth of each of the letters of
thePESTLE. It is as below:
Political: These factors determine the extent to which a government may influence the
economy or a certain industry. Pakistan government imposes a new tax or duty due to
which entire revenue generating structures of organizations might change. Political
factors include tax policies, Fiscal policy, trade tariffs etc. that a government may levy
around the fiscal year and it may affect the business environment (economic
environment) to a great extent.
1. Economic: These factors are determinants of an economy’s performance that
directly impacts a company and have resonating long term effects. rise in the
inflation rate of any economy would affect the way companies’ price their
products and services. Adding to that, it would affect the purchasing power of a
consumer and change demand/supply models for that economy. Economic
factors include inflation rate, interest rates, foreign exchange rates, economic
growth patterns etc. It also accounts for the FDI (foreign direct investment)
depending on certain specific industries who’re undergoing this analysis.

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2. Social: These factors scrutinize the social environment of the market, and gauge
determinants like cultural trends, demographics, population analytics etc. Baker land can
be buying trends for Western countries like the US where there is high demand during the
Holiday season.
3. Technological: These factors pertain to innovations in technology that may affect the
operations of the industry and the market favorably or unfavorably. This refers to
automation, research and development and the amount of technological awareness that a
marketpossesses.
4. Legal: These factors have both external and internal sides. There are certain
laws that affect the business environment in a certain country while there are
certain policies that companies maintain for themselves. Legal analysis takes
into account both of these angles and then charts out the strategies in light of
these legislations. For example, consumer laws, safety standards, labor laws etc.
5. Environmental: These factors include all those that influence or are determined by the
surrounding environment. This aspect of the PESTLE is crucial for certain industries
particularly for example tourism, farming, agriculture etc. Factors of abusiness
environmental analysis include but are not limited to climate, weather, geographical
location, global changes in climate, environmental offsets etc.
SWOT Analysis
This analysis is used to list down favorable and unfavorable factors that go against a
particular situation.

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SWOT analyzes
Strengths
Weaknesses
Opportunities
Threats
That is associated with a situation by considering all the internal and external aspects
of the business and market. This way, business managers can understand whether a
situation has enough aspects in its favor and ultimately worth being pursued.
This assessment technique has a remarkable track record of success, providing almost
accurate and extremely helpful insights to a business’ resources. To help you
understand better how it works, it may be a good idea to look at some SWOT
Analysis.
SWOT Analysis that was actually carried out by Baekeland in the mid 90’s to
analyze its market position:

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Strengths: Weaknesses:
 Selling products directly to the customers
 Keeping costs below that of competitors
 Higher responsiveness to customer demands
 No partnerships or strong relationships
with computer retailers
Opportunities: Threats:
 Desire of customers for one-stop shopping
 Customers’ increasing knowledge about what
they want
 Internet as a marketing tool
 Stronger brand name of competitors like
LU and Kit kat
 Strong relationship of competitors with
retailers

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Profitability Analysis
Baker land .profitability ratios
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
Return on Sales
Gross profit margin 60.53% 61.11% 60.68% 60.32% 60.86%
Operating profit margin 19.70% 21.11% 21.83% 22.45% 21.82%
Net profit margin 16.60% 15.43% 18.32% 18.78% 18.42%
Return on Investment
Return on equity (ROE) 28.77% 23.41% 25.88% 27.51% 27.10%
Return on assets (ROA) 8.16% 7.71% 9.53% 10.47% 10.72%
Profit Margins
Different profit margins are used to measure a company's profitability at various cost levels,
including gross margin, operating margin, pretax margin and net profit margin. The margins
shrink as layers of additional costs are taken into consideration, such as cost of goods sold
(COGS), operating and non-operating expenses, and taxes paid. Gross margin measures how
much a company can mark up sales above COGS. Operating margin is the percentage of sales
left after covering additional operating expense. The pretax margin shows a company's
profitability after further accounting for non-operating expense. Net profit margin concerns a
company's ability to generate earnings after taxes.

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Return on Assets
Profitability is assessed relative to costs and expenses, and it is analyzed in comparison to assets
to see how effective a company is in deploying assets to generate sales and eventually profits.
The term return in the ROA ratio customarily refers to net profit or net income, the amount of
earnings from sales after all costs, expenses and taxes. The more assets a company has amassed,
the more sales and potentially more profits the company may generate. As economies of scale
help lower costs and improve margins, return may grow at a faster rate than assets, ultimately
increasing return on assets
Return on Equity
ROE is a ratio that concerns a company's equity holders the most, since it measures their ability
of earning return on their equity investments. ROE may increase dramatically without any equity
addition when it can simply benefit from a higher return helped by a larger asset base. As a
company increases its asset size and generates better return with higher margins, equity holders
can retain much of the return growth when additional assets are the result of debt use.

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Gross Profit Margin
Baker land.gross profit margin calculation
Dec 31, 2015 Dec 31,
2014
Dec 31,
2013
Dec 31,
2012
Dec 31,
2011
Selected Financial Data (USD $ in millions)
Gross profit 26,812 28,109 28,433 28,964 28,326
Net operating revenues 44,294 45,998 46,854 48,017 46,542
Ratio
Gross profit margin1
60.53% 61.11% 60.68% 60.32% 60.86%
Benchmarks
Gross Profit Margin, Competitors
Kit Kat Inc. 54.99% 53.69% 52.96% 52.22% 52.49%
2015 Calculations
1
Gross profit margin = 100 × Gross profit ÷ Net operating revenues
= 100 × 26,812 ÷ 44,294
= 60.53%
Gross Profit Margin
Without an adequate gross margin, a company is unable to pay for its operating expenses. In
general, a company's gross profit margin should be stable unless there have been changes to the
company's business model. For example, when companies automate certain supply chain

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functions, the initial investment may be high; however, the cost of goods sold is much lower due
to lower labor costs.
Gross margin changes may also be driven by industry changes in regulation or even changes in a
company's pricing strategy. If a company sells its products at a premium in the market, all other
things equal, it has a higher gross margin. The conundrum is if the price is too high, customers
may not buy the product.
Suppose ABC company earns $20 million in revenue from producing widgets and incurs $10
million in COGS-related expenses. ABC's gross profit is $20 million minus $10 million. The
gross margin is calculated as gross profit divided by $20 million, which is 0.50, or 50%. This
means ABC earns 50 cents on the dollar in gross margin.

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Operating Profit Margin
Baker land operating profit margin calculation, comparison to benchmarks
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
Selected Financial Data (USD $ in millions)
Operating income 8,728 9,708 10,228 10,779 10,154
Net operating revenues 44,294 45,998 46,854 48,017 46,542
Ratio
Operating profit
margin1
19.70% 21.11% 21.83% 22.45% 21.82%
Benchmarks
Operating Profit Margin, Competitors
PepsiCo Inc. 13.25% 14.37% 14.61% 13.91% 14.48%
Operating Profit Margin, Sector
Wafer 15.91% 17.12% 17.60% 17.52% 17.50%
Operating Profit Margin, Industry
Consumer Goods 12.73% 10.99% 12.13% 6.93% 12.55%
2015 Calculations

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1
Operating profit margin = 100 × Operating income ÷ Net operating revenues
= 100 × 8,728 ÷ 44,294
= 19.70%
The operating profit margin ratio is a key indicator for investors and creditors to see how
businesses are supporting their operations. If companies can make enough money from their
operations to support the business, the company is usually considered more stable. On the other
hand, if a company requires both operating and non-operating income to cover the operation
expenses, it shows that the business' operating activities are not sustainable.
A higher operating margin is more favorable compared with a lower ratio because this shows
that the company is making enough money from its ongoing operations to pay for its variable
costs as well as its fixed costs.
For instance, a company with an operating margin ratio of 20 percent means that for every
dollar of income, only 20 cents remains after the operating expenses have been paid. This
also means that only 20 cents is left over to cover the non-operating expenses.
Example
financial statements:

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Net Sales: $1,000,000
Cost of Goods Sold: $500,000
Rent: $15,000
Wages: $100,000
Other Operating Expenses: $25,000
Here is how Christie would calculate her operating margin.
As you can see, Christie's operating income is $360,000 (Net sales – all operating expenses).
According to our formula, Christie's operating margin .36. This means that 64 cents on every dollar
of sales is used to pay for variable costs. Only 36 cents remains to cover all non-operating expenses
or fixed costs.
It is important to compare this ratio with other companies in the same industry. The gross margin
ratio is a helpful comparison

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Net Profit Margin
Baker land net profit margin calculation, comparison to benchmarks
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31,
2011
Selected Financial Data (USD $ in millions)
Net income attributable to
shareowners of The Coca-
Cola Company
7,351 7,098 8,584 9,019 8,572
Net operating revenues 44,294 45,998 46,854 48,017 46,542
Ratio
Net profit margin1
16.60% 15.43% 18.32% 18.78% 18.42%
Benchmarks
Net Profit Margin, Competitors
Kit kat Inc. 8.65% 9.77% 10.15% 9.43% 9.69%
Net Profit Margin, Sector
Wafer 11.93% 12.08% 13.53% 13.39% 13.28%
Net Profit Margin, Industry
Consumer Goods 9.73% 8.08% 9.35% 9.09% 11.39%
2015 Calculations
1
Net profit margin = 100 × Net income attributable to shareowners of Thebaker land Company ÷ Net
operating revenues
= 100 × 7,351 ÷ 44,294
= 16.60%

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To calculate net profit margin, find the company's revenue, which consists of all the sales, fees or
other money the business has collected through the period. To ascertain profits, subtract operating
expenses, cost of goods sold (COGS), interest and tax from revenue. If the business pays stock
dividends, also subtract those payments from revenue when calculating profit, but do not take
common stock dividends into account. Then, simply divide net profit by revenue, and to convert that
number into a percent, multiply it by 100.
To illustrate, imagine a business has $100,000 in revenue, but it also has $20,000 in operating costs,
$10,000 in COGS and $14,000 in tax liability. Its net profits are $56,000. Profits divided by revenue
equals .56 or 56%. A 56% profit margin indicates the company earns 56 cents in profit for every
dollar it collects.
The Importance of Net Profit Margins
Net profit margin is one of the most important indicators of a business's financial health. It can
give a more accurate view of how profitable a business is than its cash flow, and by tracking
increases and decreases in its net profit margin, a business can assess whether or not current
practices are working. Additionally, because net profit margin is expressed as a percentage rather
than a dollar amount, as net profit is, it makes it possible to compare the profitability of two or
more businesses regardless of their differences in size. Finally, a business can use its net profit
margin to forecast profits based on revenues.
Limitations of 'Profit Margin'
Though profit margin is a helpful and popular ratio for gauging a company’s profitability, like
any financial metric or ratio it comes with certain accompanying limitations that any investor
should consider when considering a company’s profit margin.
While profit margin can be very useful for comparing companies with one another, one should
only use profit margin to compare companies within the same industry and ideally with
similar business models and revenue numbers as well. Companies in different industries may
often have wildly different business models, such that they may also have very different profit

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margins, thereby rendering a comparison of their profit margins relatively meaningless
Return on Equity (ROE)
Baker land ROE calculation, comparison to benchmarks
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
Selected Financial Data (USD $ in millions)
Net income attributable to
shareowners of The Baker
land Company
7,351 7,098 8,584 9,019 8,572
Equity attributable to
shareowners of The Baker
land Company
25,554 30,320 33,173 32,790 31,635
Ratio
ROE1
28.77% 23.41% 25.88% 27.51% 27.10%
Benchmarks
ROE, Competitors
Kit Kat Inc. 45.73% 37.35% 27.76% 27.71% 31.29%
ROE, Sector
Wafer 34.16% 28.50% 26.67% 27.59% 28.75%
ROE, Industry
Consumer Goods 30.20% 26.19% 25.93% 26.80% 32.70%

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2015 Calculations
1
ROE = 100 × Net income attributable to shareowners of The Company ÷ Equity attributable to
shareowners of The Company
= 100 × 7,351 ÷ 25,554
= 28.77%
Return on Equity
ROE is a ratio that concerns a company's equity holders the most, since it measures their ability
of earning return on their equity investments. ROE may increase dramatically without any equity
addition when it can simply benefit from a higher return helped by a larger asset base. As a
company increases its asset size and generates better return with higher margins, equity holders
can retain much of the return growth when additional assets are the result of debt use.

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Return on Assets (ROA)
Baker land ROA calculation, comparison to benchmarks
Dec 31,
2015
Dec 31,
2014
Dec 31,
2013
Dec 31,
2012
Dec 31,
2011
Selected Financial Data (USD $ in millions)
Net income attributable to
shareowners of The Baker
land Company
7,351 7,098 8,584 9,019 8,572
Total assets 90,093 92,023 90,055 86,174 79,974
Ratio
ROA1
8.16% 7.71% 9.53% 10.47% 10.72%
Benchmarks
ROA, Competitors
Baker land pvt. 7.83% 9.24% 8.70% 8.28% 8.84%
ROA, Sector
Wafer 8.01% 8.37% 9.15% 9.45% 9.82%
ROA, Industry
Consumer Goods 7.00% 6.30% 7.40% 7.32% 9.36%
2015 Calculations
1
ROA = 100 × Net income attributable to shareowners of the baker land Company ÷ Total assets
= 100 × 7,351 ÷ 90,093
= 8.16%

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Return on Assets
Profitability is assessed relative to costs and expenses, and it is analyzed in comparison to assets
to see how effective a company is in deploying assets to generate sales and eventually profits.
The term return in the ROA ratio customarily refers to net profit or net income, the amount of
earnings from sales after all costs, expenses and taxes. The more assets a company has amassed,
the more sales and potentially more profits the company may generate. As economies of scale
help lower costs and improve margins, return may grow at a faster rate than assets, ultimately
increasing return on assets
Learning
Store in charge (1st week of learning)
I stared in as storekeeper in that I learned how to maintain the inventory it’s not easy to do the
job speciallyfor me because I learned in university very much but which I understand in Baker
land it’s very difficult for me.
Store in chargein Baker land
In baker land is the first organization which get iso900 that about sortedrelatedcertification in
which every organization work on same way they are the 5diferant store where they stored the
martial in which I control off all stored at almost one whole day spend within and learned how
to save inventory and how to store the raw material and how to use the best way without any
wastage in all stored they have 2 or 5 worker which care the store the and maintain the stored
further we discuss about that

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1. Electrical store
2. Mechanical store
3. Raw Materialstore
4. Packing store
5. Finished goods store
Electrical store
Thereis the national company which is maintaining the good will of organization. That a recon
the get certification .because they never want to stop work in any electrical issue that a recon
they make on electrical store .they have one store in charge and one is person which know the
electrical work that solved the every geranial problem and fixed it .if plant is not work properly
then he find the problem and fixed it if he not do they call the personalengineer of electrical then
he come and solved.
Mechanical Store
They also have the mechanical store and worker which solved the mechanicalwork on office block and
if plan need to mechanical work they do that.
Rawmaterial store
This is main store off the bakerlandand in which they save own material which is use the

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further process they deal with bucket and wafer so they need more raw mater for other
organization but they store is two week processmaterial because if some suddenlyoccur the
duster then they work with two week then the supply chain manger provide the raw material at
any cost in this store work many person they save the material and use the best material off best
for use tofurther process
Packaging store
In baker land that is one extra store which is using the packing for storing the
product till they not giving the distribution network banker land work in 3 counter and tread in
many different counter they need biggest store for other company but it’s very tuff to stay the
taste or flavor in same fresh and healthy that way its make the one extern store for raping of box
of wafer and cake
Finishedgoods store
in which they store over finished good tell sent the distribution and other ware house and there
product is wait to eat for customer
Admin department (2nd
week of learning)
In 2nd week Mr.ziaulhaq transfer to admindepartment to control the staff I’m fully responded
for any mistake for my worker in organization Ilearned how to control the person and help to get
the work I’ll control that person

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My duties which I do in 2nd week of my internship I’ll do attendance and cheek the behaver of
employ to make sure as temperatures rise across the country, employers must ensure the safety of
their workers and Workers have the right to be safe on the job and to speak up if they are
concerned about hazardous conditions. Cheek the time of coming on the duties and said the
house keeping staff to do the work and make sure the office block is neat and clean.
In short I work for management I do all Work in that internship
Marketingmanager (3rd
week learning)
Mr. Zia ul huq transfer me on sale dept. to understand the batter sale work .in which I do work
under the Azam saqib where is NSM (national sale manager) of Pakistan first I tell you the level
of sale Governance in which the
company
secuarity
house
kaping
gardener

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National Sale manger Mr. Saqib is the head of sale the control the all sale in Pakistan also tread
in Pakistan or other country. Developing the marketing strategy for the company in line with
company objectives .Co-coordinating marketing campaigns with sales activities .Overseeing the
company's marketing budget.
Marketing planning should be at the core to any business and is usually presented in the form of
a written marketing plan. A consultant called Paul Smith first developed a process known as
SOSTAC® which is a useful model used to structure a marketing plan. SOSTAC is an acronym
for the following elements of the plan:
Situation Analysis – where are we now?
Objectives – what do you want to achieve?
Strategy – how are you going to get there?
Tactics - what are the details of the strategy?
Actions – who is going to do what, and by when?
Controls – how are you going to measure success?
In that week I do many work and task which I fulfill on my job
Nationalsale manger
Regionalsale manger
Area Sale manger
Sale officer
Sale Rap-or-Order booker

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 Accomplishes marketing and sales human resource objectives by recruiting, selecting,
orienting, training, assigning, scheduling, coaching, counseling, and disciplining
employees; communicating job expectations; planning, monitoring, appraising, and
reviewing job contributions; planning and reviewing compensation actions; enforcing
policies and procedures.
 Achieves marketing and sales operational objectives by contributing marketing and sales
information and recommendations to strategic plans and reviews; preparing and
completing action plans; implementing production, productivity, quality, and customer-
service standards; resolving problems; completing audits; identifying trends; determining
system improvements; implementing change.
 Meets marketing and sales financial objectives by forecasting requirements; preparing an
annual budget; scheduling expenditures; analyzing variances; initiating corrective
actions.
 Determines annual and gross-profit plans by forecasting and developing annual sales
quotas for regions; projecting expected sales volume and profit for existing and new
products; analyzing trends and results; establishing pricing strategies; recommending
selling prices; monitoring costs, competition, supply, and demand.
 Accomplishes marketing and sales objectives by planning, developing, implementing,
and evaluating advertising, merchandising, and trade promotion programs; developing
field sales action plans
Advertising department (4th
week learning)
. Advertising is a form of marketing communication used to promote or sell something, usually a
business's product or service. Advertising by a government in favor of its own policies is often
called propaganda. Television advertising is one of the most expensive types of advertising; networks charge
large amounts for commercial airtime during popular events. The annual Super Bowl football game in the
United States is known as the most prominent advertising event on television - with an audience of over 108
million and studies showing that 50% of those only tuned in to see the advertisements.
In baker land make add every social event like Eid and new year they at best way to permuted in

33. Baker land
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super bowl they run the ads on TV it’s seen 108 million people and after that they stared the
tread in US
They use many other way to promoted the product like
Radio advertising
Online advertising
Billboard advertising
Street advertising
After that doing the advertising they have increased the 8.4% share of over company and also
increased the sale of product they make more storing brand.
Finance department (5th
or 6th
week learning)
Almost every firm, government agency, and other type of organization employs one or more
financial managers. Financial managers oversee the preparation of financial reports, direct
investment activities, and implement cash management strategies. Managers also develop
strategies and implement the long-term goals of their organization.
The duties of financial managers vary with their specific titles, which include controller,
treasurer or finance officer, credit manager, cash manager, risk and insurance manager, and
manager of international banking. Controllers direct the preparation of financial reports, such as
income statements, balance sheets, and analyses of future earnings or expenses, that summarize
and forecast the organization's financial position. Controllers also are in charge of preparing
special reports required by regulatory authorities and often use an expense report software to
assist them. Often, controllers oversee the accounting, audit, and budget departments. Treasurers
and finance officers direct their organization's budgets to meet its financial goals. They oversee
the investment of funds, manage associated risks, look for financial management solutions,

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supervise cash management activities, execute capital-raising strategies to support the firm's
expansion, and deal with mergers and acquisitions. Credit managers oversee the firm's issuance
of credit, establishing credit-rating criteria, determining credit ceilings, and monitoring the
collections of past-due accounts.
Financial managers play an important role in mergers and consolidations and in global expansion
and related financing. These areas require extensive, specialized knowledge to reduce risks and
maximize profit. Financial managers increasingly are hired on a temporary basis to advise senior
managers on these and other matters. In fact, some small firms contract out all their accounting
and financial functions to companies that provide such services
The role of the financial manager, particularly in business, is changing in response to
technological advances that have significantly reduced the amount of time it takes to produce
financial reports. Technological improvements have made it easier to produce financial reports,
and, as a consequence, financial managers now perform more data analysis that allows them to
offer senior managers profit-maximizing ideas. They often work on teams, acting as business
advisors to top management.
This is very tuff to understand to me what they exactly do Mr.Shaid because they don’t have to
much time and its tell about duties which I discuss in stared but I tried to understand but in one
week is not leaned what he do .they control the all department
 Punches Dept.
 Account Dept.
 Human Rescues
 Cash Dept.
In addition to the preceding duties, financial managers perform tasks unique to their
organization or industry. For example, government financial managers must be experts on the
government appropriations and budgeting processes, whereas healthcare financial managers
must be knowledgeable about issues surrounding healthcare financing. Moreover, financial

35. Baker land
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managers must be aware of special tax laws and regulations that affect their industry
Finance manager control other department which I show in governances of Baker Land in first I
discuss the Cash Department.
Cash Department
Cash managers monitor and control the flow of cash receipts and disbursements to meet the
business and investment needs of their firm. For example, cash flow projections are needed to
determine whether loans must be obtained to meet cash requirements or whether surplus cash can
be invested. Risk and insurance managers oversee programs to minimize risks and losses that
might arise from financial transactions and business operations. Insurance managers decide how
best to limit a company’s losses by obtaining insurance against risks such as the need to make
disability payments for an employee who gets hurt on the job or costs imposed by a lawsuit
against the company. Risk managers control financial risk by using hedging and other techniques
to limit a company’s exposure to currency or commodity price changes. Managers specializing in
international finance develop financial and accounting systems for the banking transactions of
multinational organizations. Risk managers are also responsible for calculating and limiting
potential operations risk. Operations risk includes a wide range of risks, such as a rogue
employee damaging the company’s finances or a hurricane damaging an important factory
Account Department
An accounting manager has many more responsibilities today than ever before. They still
oversee the financial aspect of a business but they do much more than that. They have many
other roles to play that help to set the company up for success. It takes someone with leadership
qualities and excellent communication skills to handle this job. The average salary for an
accounting manager is around $84,000 per year but it can go much higher.
Accounting manager responsibilities start with overseeing the financial statements and ledger
accounts along with processing transactions. They’ll assist accounting supervisors with daily
tasks to keep the business flowing smoothly. They will also compile documents and sort invoices

36. Baker land
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and bills while keeping up with important dates such as when invoices are due. Writing checks is
a big responsibility of the accounting manager that needs to be done with extreme care to keep
all of the company’s financial information secure.
It requires the worker to be creative in order to come up with new, innovated ways to enhance
the company. They’re expected to have the ability to view and evaluate the needs of the
company on a regular basis. They will suggest and implement improvements that can enhance
the company as a whole. It responsibilities involve communication with others both inside and
outside of the company. They will deal with clients and work closely with upper management.
When dealing with clients they must always be professional and respectful while providing the
information requested by the client. Their responsibility includes having the skills to act as a
consultant for upper management and to represent the company in a professional way.
Punches Department
Most major companies and even some government organizations have a purchasing or
procurement department as part of everyday operations. These departments provide a service that
is the backbone of many manufacturing, retail, military and other industrial organizations. Many
individuals, even some who work for these companies, are unaware of what the purchasing
department does, why it exists or what purposes it serves. To understand better what the role of
the purchasing department is, consider some functions it performs.
Procuring Materials
One role of the purchasing department is to procure all necessary materials needed for
production or daily operation of the company or government organization. For a manufacturing
company, this might include raw materials such as iron, steel, aluminum or plastics, but it also
might include tools, machinery, delivery trucks or even the office supplies needed for the
secretaries and sales team. In a retail environment, the purchasing department makes sure there is
always sufficient product on the shelves or in the warehouses to keep the customers happy and
keep the store well-stocked. With a small business, it is especially important to keep inventory
ordering at a reasonable level; investing large amounts of capital in excess stock could result in

37. Baker land
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storage problems and in a shortage of capital for other expenditures such as advertising or
research and development. Purchasing also oversees all of the vendors that supply a company
with the items it needs to operate properly.
Evaluating Price
A purchasing department also is charged with continuously evaluating whether it is receiving
these materials at the best possible price in order to maximize profitability. This can be
challenging for a small business that may purchase in lesser quantities than a larger vendor and
which thus may not receive the same type of bulk discounts. A purchasing department in a small
business needs to shop around to find the best vendors at the most reasonable prices for the
company's particular size orders. Purchasing department staff may communicate with alternate
vendors, negotiate better pricing for bulk orders or investigate the possibility of procuring
cheaper materials from alternative sources as part of their daily activities.
Paperwork and Accounting
Purchasing departments handle all of the paperwork involved with purchasing and delivery of
supplies and materials. Purchasing ensures timely delivery of materials from vendors, generates
and tracks purchase orders and works alongside the receiving department and the accounts
payable department to ensure that promised deliveries were received in full and are being paid
for on time. In a small business, this means working closely with the accounting department to
ensure that there is sufficient capital to buy the items purchased and that cash is flowing
smoothly and all payments are made on time.
Policy Compliance
The purchasing department also must ensure that it is complying with all company policies. For
example, in a small business, individual staff members may communicate with the purchasing
department about purchasing needs for things such as office supplies or computers. Before
making a purchase, the purchasing department must ensure that it heeds the proper protocols for
purchase and budget approval and must ensure that any items are purchased in accordance with

38. Baker land
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the overall purchasing policy of the organization.
Human rescues management (6th
week)
This is the last department which in work under in finance department. The human resources
management team suggests to the management team how to strategically manage people as
business resources. This includes managing recruiting and hiring employees, coordinating
employee benefits and suggesting employee training and development strategies. In this way, HR
professionals are consultants, not workers in an isolated business function; they advise managers
on many issues related to employees and how they help the organization achieve its goals. At all
levels of the organization, managers and HR professionals work together to develop employees'
skills. For example, HR professionals advise managers and supervisors how to assign employees
to different roles in the organization, thereby helping the organization adapt successfully to its
environment. In a flexible organization, employees are shifted around to different business
functions based on business priorities and employee preferences. It’s the people in an
organization that carry out many important work activities.
Managers and HR professionals have the important job of organizing people so that they can
effectively perform these activities. This requires viewing people as human assets, not costs to
the organization. Looking at people as assets is part of contemporary human resource
management and human capital management.
An HRM team helps a business develop a competitive advantage, which involves building the
capacity of the company so it can offer a unique set of goods or services to its customers. To
build the effective human resources, private companies compete with each other in a "war for
talent." It's not just about hiring talent; this game is about keeping people and helping them grow
and stay committed over the long term.
RECOMMENDATIONS
t regular interval to know about the unique needs and
requirements of the customer.

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Company should make hindrance free arrangement for its customers/retailers to make any
feedback or suggestions as and when they feel.
Company should focus to bring some more flavors and variety of schemes rather then
bring second and repeat same old one. It is always better to be first than being better.
Company must be aware of and keep at least the latest knowledge of its primary
competitors in market and try to make perfect anticipated efforts to meet the same
Company should also use time to time some more and new attractive system of word of
mouth advertisement to keep alive the general awareness in the whole market as a whole.
Company should be always in a position to receive continuous feedback and suggestions
from its customers/ consumers.
Company should undertake promotional activities to increase awareness and brand
preference and also to gain market share.
The customer focus needs the following four stages:
 Stage 1-Build the shared vision: This stage emphasizes on communicating and promoting
the framework. It also defines new business opportunities, set performance goals and
drive business expansion.
 Stage 2-Design to achieve high performance: This stage provides customer focus
education for all associates and empower them to promote team work. This set a
prominent stage for excellent customer service recovery.
 Stage 3-Implement change: This stage facilitates executions and actions on customer
feedback and use customer driven quality measurements. Innovation in the products and
services based on customer needs and improvement in internal process to serve customer
needs better is the key aspect.

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 Stage 4-Drive continuous improvement: This stage set a benchmark for competitors and
best in class organization. The final objective is to set and achieve higher level
performances.
References
BOOKS:
 Kotler Philip, “Marketing Management”. The eleventh edition published by Pearson
Education Singapore, Pvt. Ltd, 2009
JOURNALS:
 Journal of Marketing, Vol. 73, No. 6, 184-197 (2009)
 Journal of Marketing Management, Vol. IX, No. 4, 6-28 (2010)
WEBSITES:
 http://www.itcportal.com
 http://www.nowsell.com/marketing-guide/evolution-of-marketing.html
 http://www.google.com
 http://www.scribd.com