We are going to open our first farm in Pakistan so, first and foremost thing is that we will have to have good marketing because good marketing attracts good market

1. Business Plan
For
REAL FOOD
(This business plan for Investor and Management level point of
view)
By:
Azhar Hussain
Department of Management Sciences
GCUF sub campus sahiwal

2. Description about Real Food :
Real Food is a small scale Farm, highly healthy meat with affordable price.
Real farm will be certified by The Federal Ministry of Food, Punjab food
ministry.
Survey shows that approximately 80% of Pakistani population is eat meat
and half of these are like chinks meat .
The no. of vegetarians in Pakistan has doubled in last 7 years, while a survey has
shown that 60% of Pakistan would be willing to eat the meat.

3. Vision/Mission
Mission
“To be a best quality chickens by offering the healthiest food by using
best feed with affordable price.”
Vision
“Maintaining relationships with our customers, employees
and suppliers that is based on respect & trust”

4. Why we chosen that plan ???

5. Suppliers of poultry
Govt. of Pakistan (Punjab agriculture authority)
Phone No 08000921
Global sources manufacturers Poultry Equipment.

7. Strengths Weaknesses
•They raise their own replacements and feedstuffs.
•They have off-farm income.
•There are multiple generations living on the farm.
•They are willing to explore alternatives.
•They have available land and a building to use for an
alternative.
•They are located in a rural area.
•They may need to hire some outside labor for the
alternative enterprise.
Threats Opportunities
•Need a steady workforce from a rural area.
•Government regulations may dictate many aspects of
the operation.
• Competitors
• Bird Flu
•They are located close to a suburban area.
•They have good road frontage.
•The nearest city has 10,00,000 people.

8. Our Competitors:
Company Contact Person
AL MADINA FARMS MR. MUHAMMAD AKRAM
AM TRADING & CONTRACTING MR. DANISH TARIQ
AMPLE TRADE IMPEX MR. HABIB
AVIAN PROTEIN FARMS MR. MUHAMMAD AZMAT CHAUHDRY
AYEFA PROTEIN FARMS (PVT) LTD MR. TANVEER FAQIR MUHAMMAD
BHULLAR POULTRY FARMS MR. MUHAMMAD ASHFAQ BHULLAR
BIG BIRD CHICKEN. MR. ABDUL BASIT
BIO-POUL INTERNATIONAL DR. HANIF NAZIR CHAUDHRY
BIO-VET (PVT) LTD MR. WAQAS NASEER BUTT
BIRD INN POULTRIES MR. SHABBIR HUSSAIN

9. Market Strategy:
Product Place
• We have to develop our menu which would
be suitable for global culture.
• Need to develop a latest menu acc. to other
major players(in vegan/ vegetarian food)
• Focus in Sahiwal city
• shoping Mall will be nearest at
crowed area
• Just near to our biggest competitor
Promotion Price
“We are selling a consciousness not a
product/food”
• Word-of-mouth promotion
• Advertising in local news papers and
magazines
• Facebook Page
• Price will be much affordable as
compare to others with the best
quality.

10. Packing of product

11. Providing the fridge is also
add on over future plan but we
make the display in big mate
that look like this

13. What is our strategy?
 In every business there are two types of strategies that are the lowest cost(cost
leadership) strategy and differentiate(Uniqueness) strategy.
 We are going to open our first farm in Pakistan so, first and foremost thing is
that we will have to have good marketing because good marketing attracts
good market.
 We chosen the best mart or shopping mal and make own outlet and introduce
over product.

14. Five Forces model
The Five Forces model of Porter is an outside-in business unit strategy tool that
is used to make an analysis of the attractiveness (value...) of an industry structure.
It captures the key elements of industry competition.

15. BuyersSuppliers
Potential
entrants
Industry competitors
Rivalry among
existing firms
Threat of
new entrants
Bargaining power
of suppliers
Bargaining power
of buyers
Threat of
substitutes

17. Annually Cost of Business
Factors of Production ~ Amount(rupee)
Rent 1 year 30,000
Feed cost 2500*35 87,500
Vaccination +
Medication
50*500 25,000
Labor * 1 12*7500 90,000
Extra 50,000 50,000
Total 282500rupee/year
Note: In which Govt. give you subsidy in your business . they give you free
food and chinks. And one time free medicinal checkup. that profit for just
one month
Profit= Income-Expenditure
=417500-282500
=135,000

18. Annually Income of
Business:
Factors of Production ~ Amount(rupee)
birds 600
Total live birds 500
Egg per day 450*30 13500
Profit per Month 13500*10 135000
Meat of birds (per kg) 250*500 12500
Total (Net income) 161000
Note: One lakh rape is maximum cost of which is used in one month. in that business
recover over price in first two month

19. Future plan of Over Business
•To make the over strong distributing network system
•Make own website and deal with kids or equipment of farming
•To target whole market of Sahiwal also big city of Pakistan.
•Make the big and stander farm .
•To stared the treading in different country.
•In future we stared dairy business.

20. We are going to contribute for the welfare of animals and human being too …!!
Hope for the
BEST
Thank
you..!