This pdf project is a Deepak and group . We are study in Valia college of commerce This is a business Environment

2. TOPIC
FOOD PRODUCTS
CRISPA
POTATO AND BANANA CHIPS AND
WAFERS
NAME OF THE BUSINESS

3. OUR PRODUCTS

4. GROUP NO :- 6
NAMES ROLL NO
1) Vinay Vafelka 117
2) Vishal Singh 114
3) Deepak Nirmal 68
4) Jagdish Pradhan 127
5) Naveed Mulla 92
6) Bhavesh Jain 78

5. PROPOSAL
1) INTRODUCTION
2) VISION
3) STRATEGY
4) BUDGET
TYPES OF ENVIRONMENT
a) Internal environment
b) External environment
SWOT ANALYSIS
CONCLUSION

6. INTRODUCTION
Potato wafer is one of such products which has a great potential
as this is considered as one of the traditional foods of India.
Banana is one of the most important fruits in India and occupies
abut 27.4 thousand hectares area with annual production of about
42.33 thousand tones. It is consumed in several forms and
reparations and among which Banana water/fig is considered to
be most important item.

7. VISION:- Our company To be globally recognized & entity providing top
quality products, services & business Opportunities through a dynamic,
innovative & System of product distribution & marketing while Adhering to
the highest standards of integrity & Excellence .
Product Strategy
 Crispa positioned itself as chips with an Indian twist. The 16 flavours
introduced at launch were carefully developed through R&D.
 The initial offering were a mix of potato chips and finger snacks.
 The potato chips segment include variants like masala, salted, tomato
inspired by the snacking habits the Indian consumer.

8. 1) Land Rent = Rs 1,00,000
2) Raw material = Rs 3,00,000
3) Label & packing material = Rs 50,000
4) Wages (skilled & Unskilled) = Rs 2,50,000
5) Salaries = Rs 2,00,000
6) Administrative Expenses = Rs 50,000
7) Miscellaneous Expenses = Rs 50,000

9. Types of
Environment
Internal
Environment
Mission &
objective
Corporate
Image
Brand
Equity
R&D
facilities
Plans &
policies
External
Environment
Micro
Environment
Macro
Environment
TYPES OF ENVIRONMENT

10. INTERNAL ENVIRONMENT
Mission & Objectives
 Better Quality
 Excellent in technology
 Speed service
 Management expertise
 Ensuring a safe and healthy environment for our people.
 Secure and Loss Preventation.
Corporate Image :- A good corporate image in the minds of customers ,
employees , shareholders ,suppliers, dealers , etc. ,helps a firm to expand
and grow . The support od various stakeholders is required for the survival
and success of the firm .

11. Brand Equity :- Brand equity is the incremental value of a brand over and
above its physical assets . It can help boost a company’s stock price .
Research & Development :- Crispa wafers PVT LTD has its own R&D
department , it look the problems regarding marketing. Research is
conducted indifferent marketing factors like product and service , sales ,
advertising , pricing etc.
Plans & policies :- Product planning means the planning for the product
that is to decide what type of production is to be produced . We are also
plan for our products for produced satisfy to the customers.

12. EXTERNAL ENVIRONMENT
A) MICRO ENVIRONMENT
 Firm :- our firm is focus on customers need means which types or flavours
customers like and wants . The goodwill of our firms helps to launch new
different chips or wafers and expand of business
 Customers :- we are always try to knowing the needs and wants of the our
customers . Because customers are very important for our business . So therefor
we are always try to give best quality of products for our customers .
 Suppliers :- Suppliers are very important for us, our main suppliers are farmer,
We are maintain good relation with the suppliers to supply quality items at right
prices and at the right time
 Competitors :- A person, team, or company that is competing against others .
The competitors has to identify and monitor its competitors activities . The has
together information about competitors in respects of their prices, products,
promotion etc.
 Society :-Our firm not only has to earn profit but also see the welfare of the
society . Society include general public, media, government and organized
groups like trade union, Etc. .

13. B) MACRO ENVIRONMENT
 Political Environment:- The influence of political environment on business
is very large. The political system existing in a country decides, promotes,
directs and controls business. Political environment affects firms directly as
well as indirect as well as indirectly .
 Economic Environment:- It include economic conditions, economic
policies, economic system . If a small change in the economic policies can
bring about a major change in business decision.
 Technological Environment:- It includes the techniques of production,
innovation and inventions which affect the quality and quantity of
production.
 Demographic Environment:- Its relates to human population with respect
to size, density, gender, age, literacy rate, family size, religion and economic
status, etc. Business deals with people.

15. STRENGTHS
 Our member value the professional designation .
 We provide good customer service.
 We have a small staff and low overhead.
WEAKNESSES
 We are low to make decision and adapt to changes that affect the profession
 The professional designation is rarely included as a condition of employment.
 We do not have the resources to research the market and promote the designation..
OPPORTUNITIES
 Our business sector is expanding with many future opportunities for success.
 Our local council wants to encourage local businesses with work where possible.
 Our competitors may be slow to adopt new technology.
THREATS
 Will development in technology change this market beyond our ability to adopt .
 A small change in focus of a large competitor might wipe our any market position we
achieve ..

16. Crispa Wafers Pvt ltd is the adventure of Guajarati family . It is
located at surat and almost all the cities and Gujarat we have our
own dealers.
In this company the internal relation between the workers
and management are vary well. All the workers and management
behave with each other as family members. It is the plus point of
the our company . The management of the company is well planned
and very effective .