1. 1
Executive Summary
The plan we made for a certain business is obviously a part of social business. We have
named our company as NISIDIN. This is a product oriented company. There will different
kinds of products produced under this company. Nakshi Katha, Baby Katha and likewise
many other products will be produced. To produce these kinds of products we will use Shari,
lungi, Gens as raw materials. We will collect the raw materials from different sources like
home, garments etc. In order to produce the product we will follow these eight steps-
Planning, Source, Store, Produce, Process, Packaging, Quality Control, Dispatch. After the
production we will sell these products in such area where rich people live. After passing few
years we will take show room to sell our product. The main intention of our social business is
to eradicate poverty from the society. Therefore, in the beginning in our business we will
recruit five employees. We will select such kind of employees those who live in the street, do
not have any work to do but have the ability to do work. Gradually, we will increase the
number of employees and also increase the amount of wages. The price of the product will be
comparatively less than the market price. Our motto is to serve the people, remove the
poverty. We will give quality product at a minimum price. If we can bring out our plan to
reality hopefully in one day we will be able to eradicate poverty form our country.
What is our business Idea?

2. 2
To collect the wastage from household, factory, Garments such as- Shari, Lungi, Towal, jeans
pants etc. After collecting the raw materials we will produce Nakshi Katha, Baby Katha, Mat,
Eco-friendly bazaar bags, Papoose, Kitchen articles. Our employees will be street beggars,
disables those who do not get any job. Our main customers will be rich people. Amount of
money what will be given to the poor employees that will help them to lead minimum
standard life.
What is the Social Problem?
Now problems raised in the society such as- unemployment, increase of street beggar. Just
because of money every year many poor people are expiring without proper care. When we
can solve this problem we can give them job and then they will be able to fulfill their needs.
Poverty is considered as the main social problem. Because of poverty many people are
derived from their fundamental needs.
How can it over come?
As we have created job opportunities for the street beggars, disables. As reason they will get
job. So their financial problem will be solved as well as country economic side will strong.
The street beggars & disables will not be burdened for their family as well as for country.
Company mission, vision & goal:
 Vision: To Eradicate the poverty from the society.
 Mission: To solve social problems through financially sustainable social businesses
and not maximize profit.
 Goal: To ensure 50 jobs for poor unemployed people within 3 years.
To expand business in international market.
To expand the branch in all divisions of Bangladesh.
Business Object:
 To overcome poverty.
 To expand business, not profit maximization.
 To create a co-operative credit union for them.
 To facilitate so that they can become entrepreneur.
 To open training centre so that they can be more skilled.
Brief Description of the Business
1. Name of the Business :Nisidin Company Ltd.
2. Nature of Business : Social Business
3. Employment : 05
Brief Introduction of the Entrepreneurs

3. 3
S.L Name Address Educational
Qualification
Percentage of
Ownership
1 Xavier Rozario 97,Asad Avenue,
Mohammadpur,
Dhaka-1207
B.B.A
Eastern
University
20%
2 Racy Daniel 97,Asad Avenue,
Mohammadpur,
Dhaka-1207
B.B.A
Eastern
University
20%
3 Jabed Hossain 108/3,Arman goli,9/a
dhanmondi.Dhaka
B.B.A
Eastern
University
20%
4 Palash Roy 16/1 New P.M. Roy
Road ,Tanbazar,
Narayanganj.
B.B.A
Eastern
University
20%
5 Md. Rakibul Islam 108/3,Arman goli,9/a
dhanmondi.Dhaka
B.B.A
Eastern
University
20%
 Type of Ownership- Partnership
Total Investment
Fixed Asset Current Asset Total
85000.00 627000.00 712000.00
Loan & Equity
Loan Equity Total
430000.00 282000.00 712000.00
Potential Market

4. 4
Dhaka Area
Dhanmondi
Mohammadpur
Gulshan,Banani
Mirpur
Baridhara
Bashundhara
Description of Product/ Service
Item Feature
1.Nakshi Katha Exclusive design, color, Size
2. Baby Katha Size
3. Mat Exclusive design, color, Size
4.Eco-friendly bazar bags Exclusive design, color, Size
5. Papoose Exclusive design, color, Size
6.Kitchen articles Exclusive design, color, Size
7.House hold articles Exclusive design, color, Size
Marketing Plan
Competitors and their Position
Sl. Competitors Position
1. Arong 01
2. Source 02
3. Dhaka Handicraft Ltd 03
1. SWOT Analysis or Comparison of product/service with competitors

5. 5
Sl. Competitors Strength Weakness Opportunities Threat
1. Arong Brand name Location Exporting
advantage
Others
related
competitors
2. Source Cheaper
price
Unfamiliar to
Customer
Outlet
facilities
Branded
Company
3. Dhaka Handicraft Ltd Popularity Promotion Exporting
advantage
Others
related
competitors
2. Marketing Area : Reputed location- Gulshan, Banani, Dhanmondi,Baridhara.
3. Target Customer: Pregnancy women, House wife, Hospital, Showroom.
4. Price
Sl. Product Category Unit Price
1. Nakshi Katha 1000.00
2. Baby Katha 400.00
3. Mat 150.00
4. Eco-friendly bazaar bags 100.00
5. Papoose 200.00
6 Kitchen articles 150.00
7 House hold articles 200.00
5. Sales Forecasting :

6. 6
Projected Sales
201…. Description of Product Quantity Unit Price Total Taka
2015 Recycle Cloth Craft 2000.00 370.00 740000.00
2016 Recycle Cloth Craft 2500.00 350.00 875000.00
6. MARKETING STRATEGY
Marketing strategy is defined as a process that can allow an organization to concentrate
its resources on the optimal opportunities with the goals of increasing sales and achieving
a sustainable competitive advantage. Marketing strategy includes all basic and long-term
activities in the field of marketing that deal with the analysis of the strategic initial
situation of a company and the formulation, evaluation and selection of market-oriented
strategies and therefore contributes to the goals of the company and its marketing
objectives.
Marketing strategies serve as the fundamental underpinning of marketing plans designed
to fill market needs and reach marketing objectives. Plans and objectives are generally
tested for measurable results. Commonly, marketing strategies are developed as multi-
year plans, with a tactical plan detailing specific actions to be accomplished in the current
year. Time horizons covered by the marketing plan vary by company, by industry, and by
nation, however, time horizons are becoming shorter as the speed of change in the
environment increases. Marketing strategies are dynamic and interactive. They are
partially planned and partially unplanned. See strategy dynamics. Marketing strategy
needs to take a long term view, and tools such as customer lifetime value models can be
very powerful in helping to simulate the effects of strategy on acquisition, revenue per
customer and churn rate.
Marketing strategy involves careful scanning of the internal and external
environments. Internal environmental factors include the marketing mix and marketing
mix modeling, plus performance analysis and strategic constraints. External
environmental factors include customer analysis, competitor analysis, target market
analysis, as well as evaluation of any elements of the technological, economic, cultural or
political/legal environment likely to impact success. A key component of marketing
strategy is often to keep marketing in line with a company's overarching mission
statement.
Once a thorough environmental scan is complete, a strategic plan can be constructed to
identify business alternatives, establish challenging goals, determine the optimal
marketing mix to attain these goals, and detail implementation. A final step in developing
a marketing strategy is to create a plan to monitor progress and a set of contingencies if
problems arise in the implementation of the plan.
7. Promotional Strategy :

7. 7
Promotion is the method you use to spread the word about your product or service to
customers, stakeholders and the broader public.
Contests:
Contests are a frequently used promotional strategy. Many contests don't even require
a purchase. The idea is to promote your brand and put our logo and name in front of
the public rather than make money through a hard-sell campaign. People like to win
prizes. Sponsoring contests can bring attention to our product without company
overtness.
Social Media:
Social media websites such as Facebook and Google+ offer companies a way to
promote products and services in a more relaxed environment. This is direct
marketing at its best. Social networks connect with a world of potential customers that
can view our company from a different perspective. Rather than seeing your company
as "trying to sell" something, the social network can see a company that is in touch
with people on a more personal level. This can help lessen the divide between the
company and the buyer, which in turn presents a more appealing and familiar image
of the company.
Mail Order Marketing:
Customers who come into your business are not to be overlooked. These customers
have already decided to purchase your product. What can be helpful is getting
personal information from these customers. Offer a free product or service in
exchange for the information. These are customers who are already familiar with your
company and represent the target audience you want to market your new products to.
Others Activities: Billboard, Banner, Packaging design, Mail order catalogues, Trade
shows etc.
 Price Strategy :
A market-based pricing strategy is also known as a competition-based strategy. In this
pricing strategy, the company will evaluate the prices of similar products that are on
the market. It is important to only consider those products that are similar to the
product being offered. Depending on if the product has more or less features than the
competition, the company sets the price higher or lower than the competitor pricing.
For example, if this product has an extra feature over the competitor’s product, the
company could either decide to price it the same, therefore making it the better value
or could price it slightly higher to account for the additional feature.
Mainly we will follow 3 kind of pricing strategies in our Business. The demand of the
product will also configure into the pricing of the product even with a market-based
pricing strategy. With a higher demand, the company can offer the product at a higher
price. When the demand falls, incentives and other discounts can be offered to keep

8. 8
customer interest. This is common with releases of sought-after products, particularly
in the electronics industry. The price is high in the beginning and people are lined up
for it, proving the company can charge higher prices as the customers care more about
the prestige of owning the item than the attached price. As it becomes more common,
people are willing to pay less for the same product.
1. Customer Segment Pricing: Customer segment pricing is when different
customer pay different prices for the same product or service. E.g: For royal class
people our product price will be different . Such for Dhanmondi, Gulshan, Banani
area people.
2. Product form segment price: Product form segment pricing when different
versions of the product are priced differently but not according to differences in
cost. E.g: Production cost will be same but quality will be high.
3. Location pricing: Location pricing is when the product is sold in different
geographic areas and priced differently in those areas, even thought the cost is the
same. E.g: According to the area our product price will be different.
Market Expansion Strategy
 After five years we will take our own showroom.
 After five years we will give advertisement throw bill board Billboard,
Banner.
 Then after ten years we will establish our outlet in all the district of
Bangladesh.
Distribution Strategy
Distribution channels in marketing are one of the classic “4 Ps” (product, promotion, price,
placement a.k.a. “distribution”). There are key elements in our entire marketing strategy,
which help us to provide our product. We are following such kind of Channel-
B2B and B2C companies can sell through a single distribution channel or through multiple
channels that may include:
 Wholesaler/Distributory
 Direct/Internet
 Direct/Catalog
 Direct/Sales Team
 Value-Added Reseller (VAR)
 Consultant
 Dealer
 Retail
Marketing Budget

9. 9
SL. Item Budget
1 Promotion 15000.00
2 Distribution of Products 15000.00
3 Sales Commission 12000.00
4 Others (Specify) 8000.00
Total 50000.00
Operations Plan
Stages in Production Process
Planning: Operational planning focuses on a firm's products and services and
develops plans to maximize market share and develop financial projections.
Operational planning focuses on the production, equipment, personnel, inventory
and processes of a business. An operational plan uses an organization's financial
ratios to analyze profitability. For example, the plan may include contribution
ratio analysis to determine what processes are required to increase profits. This
could include focusing on selling its premium products or reducing variable costs.
Source: To collect the wastage from household, factory, Garments such as- Shari,
Lungi, Towal, jeans pants etc.
Store: We will use one of our partner’s home to store-up our products.
Process: By using land, labor, capital we will reshape the raw materials.
Packaging: we will use different packages depending on the products quality and
size.
Quality Control: Quality control emphasizes testing of products to uncover
defects and reporting to management who make the decision to allow or deny
product release. We will finally cheek the quality of the local competitive market.
1. Project Implementation:

10. 10
SL. Activity Duration
Project Implementation July2014 - Jan2015
2. Production Capacity
Products Unit Time Quantity Unit Price Taka
Recycle Cloth
Craft
2000.00 1 Year 2000.00 370 740000.00
3. List of Fixed Assets and their Depreciation
Fixed Assets Quantity Price Durability of
Assets
Depreciation
Land (Own) 0 0 - -
Building(Own) 0 0 - -
Machinery &
Equipment
Sewing
Machine
3
10
30000.00
2000.00
8000.00
3 years 10000.00Scissors
Others
Furniture & Fixture 10 20000.00 3 years 1000.00
Decoration - 20000.00 - -
Others (Specify) - 15000.00 - -
Total 23 85000.00 - 20000.00
4. Repair and Maintenance Cost of Fixed Assets
Fixed Asset Repair & Maintenance Cost
Machinery 5000.00
Total 5000.00
5. Workforce Engaged in production

11. 11
Designation Wages (Yearly)
Employee 3120000.00
Total
6. Factory Overhead Cost
SL. Description Ref. Cost (Yearly)
1 Utilities (gas, electricity, water) 36000.00
2 Depreciation of fixed assets 20000.00
3 Repair and Maintenance cost 5000.00
4 Rent (land, building, machine etc. if
any)
00
5 Others (Specify) 25000.00
Total 81000.00
7. Production Cost
SL. Description Ref. Cost (Yearly)
1 Cost of Raw Materials Operation Plan 240000.00
2 Wages Operation Plan 312000.00
3 Factory Overhead Cost Operation Plan 81000.00
Total 633000.00
Organization and Management Plan

12. 12
1. Organizational Structure)
SL. Name Designation Qualification
1. Xavier Rozario CEO BBA
2. Racy Daniel Head of the Finance BBA
3. Jabed Hossain Head of the Marketing BBA
4. Palash Roy Head of the Accounting BBA
5. Rakibul Islam Head of the HRM BBA
2. Associate/ Partner Organizational Yunus Centre, Easter University
3. Business Start-up Activities and Cost
SL. Business Start-up Activities Time Cost
1 Business Plan preparation 3Month 2000.00
2 Registration and license for business 10Days 5000.00
3 Application for loan 5days 1000.00
4 Contract/ Agreement 1days 500.00
5 Purchase of land/ Rent (only time) 0 0
6 Connection of utilities (gas, electricity,
water)
1Month 3000.00
7 Recruitment 1week 2000.00
8 Others 1week 1000.00
Total 14500.00
4. Office Equipment
Fixed Asset Cost Duration Depreciation
Machinery 40000.00 10Days 10000.00
Furniture 20000.00 10Days 10000.00
Others 25000 .00 5Days 0
Total 85000.00 25Days 20000.00
5. Salary of the Employees

13. 13
Designation Salary (Yearly)
Employee 312000.00
Total 312000.00
6. Administrative Expenses
SL. Description Ref. Cost (Yearly)
1 Depreciation of Office Equipment Operation and Management
Plan-5
20000.00
2 Salary of Employees Operation and Management
Plan-5
312000.00
3 Office Rent 0
4 Office Utilities (gas, electricity, water
etc.)
360000.00
5 Postage, Telephone etc. 6000.00
6 Stationeries 2000.00
7 Refreshment 6000.00
8 Others (Specify) 0
Total 382000.00
7. Monitoring and Evaluation (M&E)
By this process we will evaluate the performance of the employees of our
organization. We will monitor public relationship with other, to measure the quality of
our product.
8. Business Social Responsibility (BSR)
As we have created job opportunities for the street beggars, disables. As reason they
will get job. So their financial problem will be solved as well as country economic
side will strong. The street beggars & disables will not be burdened for their family as
well as for country. We will use our profit for the betterment of the poor student. We
will help those who want to become a entrepreneur.

14. 14
9. Research and Development (R&D)
In the beginning of our business we are not going to start this department after passing
5 years we will open this section in our social business.
10. Training & Development
We will send our employees to different training centre to get better skill in particular
section of work, basis on the individual employee’s skill we will select them to go for
higher training to be expert.
Financial Plan
1. Fixed Assets
Item Ref. Present (TK.)
Land Operation Plan-(4) 0
Building Operation Plan-(4) 0
Machineries &
Equipment
Operation Plan-(4) 40000.00
Furniture & Fixture Operation Plan-(4) 20000.00
Vehicle (Van, Truck
if any)
Operation Plan-(4) 0
Others (Specify) Operation Plan-(4) 25000.00
Total 85000.00

15. 15
2. Current Asset
Item Ref. Present (TK.)
Raw materials expenditure Operation Plan-6 240000.00
Wages Organization and
Management Plan-7
312000.00
Factory Overhead
expenditure
Operation Plan-7 81000.00
Marketing expenditure Operation Plan-8 15000.00
Administrative expenditure Operation Plan-8 50000.00
Other (Specify) Organization and
Management Plan-7
10000.00
Total 708000.00
1. Income Statement
Items Current Year
Sales 740000.00
(-) Cost of Goods Sold 265000.00
Gross Profit 474500.00
(-) General Administrative
and sales Expend.
382000.00
Net Profit Before Interest &
Tax
92500.00
(-) Interest on bank loan 64500.00
Net Profit Before Tax 28000.00
(-) Tax 0
Net Profit After Tax 28000.00

16. 16
2. Projected Balance Sheet
Items Current Year
ASSETS AND PROPERTIES
Current Assets
Cash and Bank balance 0
Other current assets 627000.00
Total Current Assets 627000.00
Fixed Assets
Machinery & equipment 40000.00
Furniture & Decoration 40000.00
Other fixed Assets 5000.00
Total fixed Assets 85000.00
Total Assets 712000.00
LIABILITIES AND OWNERS EQUITY
Bank loan payable 430000.00
Total Long term liabilities 0
Total liabilities
Owner’s Equity 282000.00
Total Owners Equity
Total Liabilities & Equity 712000.oo
3. Cash Flow Statement

17. 17
Projected Cash Flow Current Year
OPENING BALANCE
Cash inflows
Sales 740000.00
Equity 282000.00
Loan 430000.00
Other income 0
Total Cash inflows 1452000.00
Cash outflows
Marketing Expenses 50000.00
Cost of raw materials 240000.00
Wages 312000.00
Utility, repairs &
maintenance, rent
36000.00
Start-up cost 14500.00
Office Equipment 20000.00
Salary 300000.00
Administrative expenses 382000.00
Total Cash outflows 1354500.00
Cash balance 97500.00
4. Performance of the Company (For existing enterprise only) (Mention what was the
performance of the company during last 3 years)
Period Total Revenue
(TK.)
Total
Expenses
(TK.)
Gross Profit
(TK.)
Net Profit
(TK.)
2015 92500.00 382000.00 474500.00 28000.00
Conclusion

18. 18
Social business is not only just limited in word but also it is a matter of action. In order to
implement this plan we need certain amount of money. Our plan may seem to be silly but
after the implementation in one day it will be cause of huge matter. Today in present world
to remove various kinds of problem social business can keep great contribution for the
society and human being as well.