An overview of the purpose of instructional media, its benefits, and some of the reasons teachers do not use instructional media.

1. Purpose and Benefits of
Media
BY
OLAKUNLE AYENI
The Nigerian Baptist Theological Seminary, Ogbomoso

2. Objectives
•By the end of this lesson learners should be
able to:
1. State the purpose of instructional media
2. Discuss five benefits of using media which they
find quite appealing
3. Model an understanding of the importance of
the use of media by using media in various
class presentations

3. Content
•Purpose of Instructional Media
•Benefits of Using Instructional Media
•Dale's Cone of Learning
•Learning Pyramid
•General Reasons People Scarcely Use Media
•Reasons Some Scarcely Use Media (Personal)

4. PURPOSE OF INSTRUCTIONAL MEDIA
•Main purpose: Channel or
Medium for facilitating
learning
•It can either serve as an
Instructional Aid or the
primary Channel for
delivering the Instruction

5. BENEFITS OF USING INSTRUCTIONAL MEDIA
•Makes teaching (and learning) more pleasurable
•Provides the teacher with a great variety of
activities (vary stimulus)
•Arouses and sustains learners’ interest
•Encourages participation and interaction
•Effective for presenting abstract ideas
•Creates a meaningful context

6. Benefits of Using Media cont.
•Saves energy and time
•Increases retention and makes learning more
enduring
•Makes learning more uniform
•Helps with special educational need learners
•Promote discovery/inquiry-based learning
•Caters for various learning styles
V
A
R
K

7. Benefits of Using Media cont.
• Promotes self-instruction
• Helps to individualise instruction
• Engender positive attitude toward learning
• Makes learning environment more personal and colourful
• Makes the teaching-learning process more productive
• Sometimes make learning accessible beyond the classroom
• Gives learners opportunities to express themselves and
their challenges

8. Dale's Cone of Learning
Edgar
Dale
(1969)

9. Learning Pyramid
By National
Training
Laboratory

10. General Reasons People Scarcely Use Media
•Lack of technical know-how (4WH)
•Bureaucratic bottleneck (status quo vs
innovation)
•Financial constraints and lack of resources
•Irregular power supply
•Poor maintenance culture

11. Reasons Some Scarcely Use Media (Personal)
•Laziness (requires time and effort)
•Ignorance of the benefits
•Weak imagination and creativity
•Fear of failure
•Negative past experiences (e.g. power failure, or
poor learner response)
•Poor overall preparation (objectives, content,
etc.)

12. Thank You