2. Describe your idea for the brief…
I am creating a magazine based around art and make-up artistry within the regional area of Newcastle. The name of
my magazine will be Artista, meaning artist in various other languages, creating a connotation of unity and portraying
to my audience that the make-up featured in my magazine is made by various companies worldwide. The name also
addresses the fact that the make-up looks have various international influences, despite the fact that they are from on
area. I'd like my magazine to be portrayed in this way due to it communicating a wide range of art to my audience.
Artist will aim to provide it's reader with new and upcoming make-up trends and various genres of artistry within the
make-up sphere. It will combine a variety of art, and a variety of make-up, combining those in order to bring a wider
range of people together to appreciate both genres as one.
My magazine will take on a theme of red, black and gold, with tones of burnt orange and burgundy providing the
perfect autumnal/winter theme. These colours are highly desirable within everyday make-up looks, guaranteeing
interest from those who take an interest in make-up. The use of red and gold is ultimately striking and eye-catching in
order to gain the audience's best interest. This encourages art lovers to take a particular interest in the magazine,
despite their opinion on make-up. Red connotes a sense of joy, symbolising the way art and make-up can bring a lot
of joy into people's lives. I have chosen red due to it's connotations of power and prestige (e.g. the 'red' carpet), as
that is the element of class that I want my magazine to have. Another reason for my choice of red, is due to it's
association with being alert (e.g. code 'red'). The make-up art world is all about being alert and finding some great
new trends/techniques. This colour will portray my magazine as a magazine that is alert and will provide the audience
with up and coming trends and make-up looks that they will be sure to love.
3. What is your genre/sub-genre?
As mentioned, my genre will be based around Make-Up and Art. I believe that my main
genre between the two will be Make-Up, with Art being more of a sub-genre. I believe
that more than one genre will give my magazine that extra something, creating a variety
within the magazine and also bringing in a wider audience. Inspirations in terms of theme
include the crack magazine, through the way in which their front cover image also
portrays the model they have chosen in such a good light. The image they use is more
than likely always eye-catching and flattering towards the model. I would like to use an
image in my front cover that is attractive, eye-catching and portrays my model in a
positive light, through the gold element in my theme. In terms of contents page, I really
like the magazine The Bristol Magazine, especially it's September 2014 contents page
because they have a similar layout to the one I aspire to have with multiple images of the
contents, along with a professional style and font. I aim to have a contents page of this
quality and layout.
4. Who are your target audience?
The primary audience of my magazine will cover a wide age range due to interest in art,
however the issue in particular that I am producing may entail a slightly more youthful
audience due to the industry of Make Up Artistry being slightly more modern and new.
The primary gender will majorly feature females, however an uprising of male make up
interest becomes apparent more and more everyday. Therefore the magazine's targeted
audience will be gender neutral. In relation to audience code, I believe that my audience
could rate anywhere from A-C due to the interest in art opening my magazine up to a
wide range of people. However this issue in particular may majorly include students,
therefore placing my audience majorly within the E bracket of the audience code. The
primary audience will also maintain a regional element, surround the residents of
Newcastle and surrounding areas.The secondary audience of my magazine will most likely
cover a older, and majorly male audience who do not take any particular interest in the
make up industry. The secondary audience may also include those who do not live within
the region that my magazine covers.
5. Major Conventions you will use…
...an effective main image, within my front cover.
This means that the audience's eyes are immediately drawn to important details of the cover; the image, the name of the magazine, and the words that will strike their
best interest in the cover lines. My front cover will employ the typical qualities, such as a price, barcode, along with the main story's cover line being enlarged and slightly
covering the model in the front cover image. This makes it clear that this is the main article whilst the other cover lines are worked around the model, but never in front.
This main article will also link to the image as the main article features an interview with the model in the image. The image used on the cover will also portray certain
feelings and perceptions of the model. For example, their facial expression may show sorrow along with a high camera angle in order to make the model look small and
belittled by the world which gives ideas as to what their feature article may include and what theme of art the article may incorporate. The clothing they will wear should
be dark and subtle in order to draw more attention to their make-up art; the main focus of the magazine.
Within the double page spread (main article) I will continue to stick to my chosen colour scheme. As my article is a double page spread, I will be using one page to place
an image of my model which will be printed in colour, to enhance the colours used on the model's face. The other page will be filled with the article. I will use puffs once
or twice throughout the article. These will be in a colour that fits in with my colour scheme and in a bolder, larger text in order to stand out and draw the reader’s
attention into the article. The puffs will be extracts from the article that are interesting and will encourage the reader to read the full length article. The model I will use will
also be the model that is on the front of the magazine cover. This is because the main article will focus on the make-up look that the model is wearing and will be the
main trend that I am focusing on in this issue.
In terms of images, I will try to relate the model's poses/stance/facial expression to the article's feeling, for example, if the article is portraying the make-up look as quirky
and daring, I will place then in a stance that connotes this. This could be anything from the look on their face (fun, informal and different) to the way they are standing
(relaxed, happy, approachable) or even the way the camera is angled (level with the model in order to feel that they are on a relatable basis).
In relation to the article, I will cover as much of the make-up look/trend s possible to give my readers the best insight to what is up and coming in the make-up art
industry. I will hopefully be focusing my double page spread around a step-by-step guide on the best way to achieve this look. I will be using popular palettes and brands
in order to include items that my audience are likely to have, creating an achievable look and encouraging them to buy the magazine again for further achievable looks.
6. What conventions have you subverted?
I think that within my front cover, I will decide against using more than one
image/sub-images, and just stick with using one main image. I believe this focuses
the attention onto whatever celebrity I choose to use and enhances the features of
that image, solely. Also, the main examples I have focused on through my
inspirational texts have used only one image, making them more effective. I will also
avoid using a instructive style double-page spread.
7. Original Images: what, where, when?
I will be taking my images in both the city centre of Newcastle upon Tyne and The Quayside area of
Newcastle. I feel that this venue directly addresses the regional element of my magazine, therefore
targeting the correct audience. This also means that I do not require a backdrop. I have contacted my
model via text to organise my shoot. I have posted the screenshots of this conversation in a separate
post.The main image of my front cover is required to draw in the audience's best attention and
encourage them to pick up and buy the magazine. I was my model to look considerably positive
surrounding the magazine itself, therefore I will be using a more inviting and fun pose. The colours of
the image will be dark toned so that the focus of the image is solely on the makeup artistry that is
featured. This creates an immediately obvious centre focus of the magazine and will draw the
attention of those I am targeting the magazine at. The model I am using has a love of make-up, and I
want that to feed through into my DPS so that those who share the same love connect with the
model. It is very important to me that my regional magazine bring together those through their
passions for art in the city that they love, and I believe this positive tone will aid that. This, therefore,
will cause the reader to feel positive and passionate about the magazine in the same way.
8. Potential Difficulties
One problem that may arise, is the inability to travel to my photoshoot location at
the times I would like. If this problem occurs, I may need to take time out of my own
to visit Newcastle and ask my model to spare some of her own time to meet me.
