The Power Of Push & Pull - PRSA Reno 4-29-2009

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The Power of Push and Pull - Presentation at PRSA Sierra Nevada/ Reno by Michael Pranikoff, PR Newswire Director of Emerging Media.

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The Power Of Push & Pull - PRSA Reno 4-29-2009

  1. 1. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  2. 2. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  3. 3. The Traditional NewsWire Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  4. 4. The Power of PUSH & PULL Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/
  5. 5. The NewsWire Today: 2009 and Beyond Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  6. 6. “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. 11/6/08 Web 2.0 Summit Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  7. 7. Source: Slideshare.net JohannesBhakfi Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  8. 8. Cardiff School of Journalism, The Quality and Independence of British Journalism; February 2008 Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  9. 9. Principles to Communicating Your Message Today Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  10. 10. The Long Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  11. 11. The Long Tail of Public Relations Mainstream Media Pickup News Release Blogs / Twitter / Online Pubs Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Search Release Crosses Wire Share Blog Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  12. 12. The Long Tail of Public Relations Over Six Months Conversation Coverage/ Amount of Time From Origination Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  13. 13. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  14. 14. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  15. 15. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  16. 16. Let’s Talk Technology Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06
  17. 17. Social Bookmarks and Tagging
  18. 18. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  19. 19. How Do You Optimize a News Release? o Front-End Optimization: Write better news releases using researched keywords, not jargon or technical terms. o Back-End Optimization: Work with an optimization partner that can establish a search-engine friendly environment for your news release. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  20. 20. Front End Optimization o Use well researched keywords or phrases that you know are being used in searches. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  21. 21. Tools You Can Use for SEO www.google.com/trends www.google.com/insights/search www.freekeywords.wordtracker.com https://adwords.google.com/select/KeywordToolExternal http://tools.seobook.com/keyword-tools/seobook/ Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  22. 22. Front End Optimization o Use well researched keywords or phrases that you know are being used in searches. o Use your keywords/ phrases in your Headline and Sub-headline (if you use one) o Keyword Density o Use links in your release....but not just to your homepage. o Multimedia Content – like photos and video add HUGE value to your release! Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  23. 23. Keyword Density: The number of times a word or phrase appears in a block of text. Optimal keyword density is between 1.5% - 3.5%. Text with a keyword density greater than 4% will be identified by search engines as spam. Optimal Keyword Density = 1.5% - 3.5% per 250 words OR 3 – 4 times for a 400 word release Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  24. 24. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  25. 25. Copy and Paste Release Here Place keywords or phrases here to check for proper word density for search engine optimization of a release.
  26. 26. Digital Asset Optimization Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  27. 27. Digital Asset Optimization Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  28. 28. Multimedia News Release (MNR) Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  29. 29. http://www.techcrunch.com/2009/03/09/the-50-media-sites-bloggers-link-to-the-most/ http://www.techcrunch.com/2009/03/09/the-50-media-sites-bloggers-link-to-the-most/ Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  30. 30. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  31. 31. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  32. 32. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  33. 33. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  34. 34. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

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