Scott WORK

1. TREATMENT
Antony

2. CLASSIFICATION/ GENRE
 My idea is identity. So I will have people that can fit into a social bubble
while another person can’t.
 I am also going to show how identity is represented in sport. So I have
filmed some

3. ARCHIVED MATERIAL
 I will not be using any archived material in my campaign.

4. DURATION
 The duration of my advert will be 30 seconds.
 The football sence will last about 10 seconds and the rest 20.

5. CONTENT
 The content in my advert will show how identity can bring people
together through sport so I will film Leatherhead fc.
 Also I will film people with their social groups and one person on their
own. This will show that the person does not have an identity.

6. SUMMARY OF PROGRAM IDEA
 I will have people that can fit into a social bubble while another person
can’t.
 I am also going to show how identity is represented in sport. So I have
filmed some already with a semi pro football team.

7. AUDIENCE
 The audience are people at school and college. So they will be between
the ages of 15-19.
 It will also target both genders, social class and any ethnicity.

8. PRICE BUDGET
 I will be using one of the colleges video cameras.
 I did not have to pay to take pictures of the football training as my dad
is one of the trainers.

9. EQUIPMENT
 Mircosoft Lumia ( my phone which I used to film the football training)
 One of the college cameras.

10. ACTORS AND PRODUCTION TEAM
 Actors LeatherHead reserves FC.
 Tanaka, Jamal,