The document proposes three ideas for videos: 1) How social media and digital footprints can affect job prospects, depicted through interviews where past social media posts negatively impact candidates. 2) A discussion among women on the top ten lifestyle skills needed for success, using examples of successful entrepreneurs. 3) A story of a former criminal who now runs a successful business, shown through a flashback from his current life to his criminal past, to inspire ex-offenders.

1. Mayowa Oluwaseyi

2. Idea 1- Social media and
digital footprint

3. Topic
 My first idea which will be about the use of social media in terms of finding a job
and digital footprint will be depicted through various people at there interviews.
 In order to show how digital footprint affects the chances of getting employed,
whilst the interviewees are being interviewed a person will come in and interrupt
the interview by stating something negative that has been posted on his or hers
social media from the past.
 Some of the interviewees waiting will have a doppelganger behind them
mimicking what they post on there social media through there phones, however
the doppelgangers message will be positive opposed to what the interviewee
has typed.
 The message behind this idea is for people to use there social media wisely and
to be careful about what they update or post.
 The ending message of anyone suffering from lack of employment due to digital
footprint will be to visit Ypemployement for a variety of ways to help.

4. Purpose
 The purpose of this video will allow the public to be aware of posts that they update on
there social media and how it may affect there chances of getting employed in the
nearer future
 The depiction of this topic will encourage the public to utilise there use of social media
as a platform to find jobs other than just communicating with there friends.
 This will appeal to my audience because social media is used on a regular and mass
scale in the society we live in today. Some people use social media to identify and
assemble themselves. So essentially social media can speak either positively or
negatively based on what has been posted.
 My audience will be engaged mainly by the realistic portrayal of the subject. It forces
my audience to think ahead of what could possibly happen with there personal
accounts that speaks negatively due to bad posts.
 This will impress my potential Ypemployemt client because the client then can realise
that social media can also be used in a variety of ways such as marketing your
personal brand and find other positive ways to communicate with others.

5. Style
 The style of my video will be people being
interviewed.
 I will mainly include wide shots and close ups
 Close ups will be used so that the audience can
feel the emotion the subject is feeling.
 Wide shots will be used to show all the
interviewees and there doppelgangers waiting.

6. Target Audience
 The target audience for my first idea of social media and digital footprint will be aimed at 15
to 17 year olds.
 There is no specific ethnical background that my video is targeted to.
 This is because teenagers typically at the age of 15-17 tend to post or share a variety of
posts on there social media that’s negative with there friends that they are unaware of.
 At the age of 16 many teenagers may start applying for jobs. This video will appeal to them
because it is an opportunity for teenagers to realise sooner than later that there personal
social media sites can also affect there chances of being employed based on what they have
previously posted and there future managers tracking there sites down.
 My programme will appeal to my target audience because I will be including aspects that is
popular in today's society amongst the age category of 15-17 such as the instrumental for
my video which falls behind the genre of Hip-hop. My target audience are able to relate to
this genre of music as they enjoy it and the message behind my video is understood.
 This video will appeal to them as they have the chance to make amendments on there social
media sites and use it as a platform to enforce positivity.

7. Research
 I conducted primary research by asking
people of there personal encounters with
employers who have traced them through
there social media accounts.
 I conducted secondary research through
watching videos on YouTube about peoples
social media accounts that was traced.
Overall this enabled me to understand that
digital footprint is important and can lead to
lack of employment.

8. Idea 2- Top Ten Lifestyle Skills for
women in order to be successful.

9. Topic
 My second idea is the top ten lifestyle skills needed to be successful in life.
 I will illustrate this as an inspiration conversation with 4 or more female
characters in the video.
 The reason why I have chosen for this idea to be a conversation is because I
would want the audience of this video to familiarise themselves with the
females in the video discussing the skills.
 This makes the video more relatable to girls because in today's society
females are stereotypically seen as the inferior gender as opposed to males
who are seen as the dominant figure in the world today.
 The females speaking in my video will talk about the top ten skills they feel is
most essential to have in order to be successful. This should be aspiring to
females because the format of the video is a conversation and not the skills
being stated as a ‘Must’ or a ‘demand’ to acquire. Therefore my audience will
feel more comfortable and more involved.
 Examples of female successful entrepreneurs and celebrities will be used as
examples.
 The ending message of the video will be for the audience to look at what skills
they will need to require for a particular job role at Ypemployment.

10. Purpose
 The purpose of my video will be to offer my audience a variety of skills that they can
use in order to be successful.
 The illustration of my video will engage my audience because the females in the
video will be discussing the skills and sharing the opinions as to why they think to
skill is vital to acquire.
 The Unique selling point is that this video will rather be presented as a womens
panel/ forum. This automatically makes the audience enaged as they feel as if they
are watching a real panel show.
 My potential Yp employment client will be impressed as they would feel motivated.
The females in the video will be normal teens. This makes the skills more realistic
and attainable for my audience.
 My audience will feel more inspired due to examples of leading female figures. the
ending result of this video will be to ultimately find a job that suits your style and
abilities and to visit Yp employment for skills that you need for the occupation of your
choice.

11. Target audience
 The target audience for my video will be females of all ethnical backgrounds from
the ages of 18-25. The secondary audience for this video will be males age 18-25
 I have chosen this target audience because in society today females are
portrayed in a variety of ways that are not as positive for example in music videos
and television programmes.
 My programme will appeal to my audience because some females need
motivation to achieve there goals. The location of my video will be in an office.
This location creates a serious atmosphere and gives the impression that goals
are doable.
 The editing will mainly include cross cutting and split screens to view two different
perspectives at once. My audience is then able to absorb all information at once
and is left enthused by the message.

12. Style
 The location will either take place in an
office or a homely location.
 There will not be music as dialogue will
take place.
 I will be using wide shots to show all the
females discussing the skills.

13. Research
 Barclays life skills inspired me for this
idea.
 https://www.youtube.com/watch?
v=1l8bHjU3Ebw&list=PLecqH2uhOR0Z
S6NsFbVd7hKZx8ugj5gLj&index=8

14. Idea 3- Don’t let your past
determine your future.

15. Topic
 My third idea is about not allowing a persons past to determine there future.
 The main subject behind this video is for criminals who have previously committed a
crime and are worried that they may suffer from lack of employment due to there
criminal record.
 I will demonstrate my idea as a successful business man who is working. The video
will progress as a flashback illustrating his criminal ways as a teenager.
 This idea came from itv news as I saw many ex criminals who were mainly young
fathers and mothers complain about lack of employment and the low income provided
to look after there children.
 I have chosen to explore the aspect of crime because lack of employment typically
results to crime for young people. This idea is original as it also comes across as an
acceptance video to young people who feel excluded in society due to there negative
past.
 My unique selling point is that this video will be an inspirational story to offenders who
feel like they are suffering from lack of employment.

16. Purpose
 The purpose of my video is to give ex-offenders an incentive to be
motivated.
 This video will engage my audience as employment is possible even with a
criminal record and that a persons past should never determine there
future.
 My use of fast paced and slow paced editing with my flashback video will
engage my audience as they can relate to the characters past and aspire to
have a successful future like the character.
 My audience are then likely to use the character as a role model figure with
the ending message to visit Ypemployement for help .

17. Target audience
 My target audience for this video will be aimed
at 16+
 Youth ex offenders at the age of 16 to adults
would be engaged in this because they will
most likely look for ways to better themselves
from there past.

18. Style
 The style for this video will include slow and fast paced editing to illustrate the
transition from a negative past to a positive future.
 Cutaways and Astons will also be included.
 I will include wide shot /establishing shot of the last scene which will be his new
life as a businessman
 My video will show the subject walking from a negative past into a positive future.
 In the background there will be a classical instrumental to show the seriousness
and intensity of the topic. Also the genre of music represents his future as a
businessman as classical music is mainly associated with sophisticated upper
class people.
 The location will take place outdoors and in a office. These two different
locations show and speaks about the different lifestyles the subject use to and
now lives.

19. Primary research and findings
 I conducted secondary research about an ex
offender who now runs a successful business.
 “They are also paying it forward by hiring other
ex-offenders, building their skills, careers, and
thus steering them away from crime”
 http://www.tnp.sg/news/singapore-news/ex-
offender-now-runs-successful-business