This document outlines a proposed 30-second advertisement that will show how identity can bring people together through sport. It will feature footage of a semi-pro football team to represent identity in sport, as well as scenes of social groups and one person alone to represent those who do not fit into a social bubble. The target audience is people aged 15-19 at school and college across gender, social class, and ethnicity. The film will be created using a college video camera and the creator's phone, and will not require a budget as access to the football team was provided by the creator's father.
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2. CLASSIFICATION/ GENRE
My idea is identity. So I will have people that can fit into a social bubble
while another person can’t.
I am also going to show how identity is represented in sport. So I have
filmed some
4. DURATION
The duration of my advert will be 30 seconds.
The football sence will last about 10 seconds and the rest 20.
5. CONTENT
The content in my advert will show how identity can bring people
together through sport so I will film Leatherhead fc.
Also I will film people with their social groups and one person on their
own. This will show that the person does not have an identity.
6. SUMMARY OF PROGRAM IDEA
I will have people that can fit into a social bubble while another person
can’t.
I am also going to show how identity is represented in sport. So I have
filmed some already with a semi pro football team.
7. AUDIENCE
The audience are people at school and college. So they will be between
the ages of 15-19.
It will also target both genders, social class and any ethnicity.
8. PRICE BUDGET
I will be using one of the colleges video cameras.
I did not have to pay to take pictures of the football training as my dad
is one of the trainers.
9. EQUIPMENT
Mircosoft Lumia ( my phone which I used to film the football training)
One of the college cameras.
