2. “Culture Eats Strategy for Breakfast”
– Peter Drucker
• A strategy needs to consider the markets and customers that the organisation is
targeting while also bringing employees on the journey
• The force of culture and an engaged workforce is far greater than a well-developed
business strategy
• Having an inclusive environment which ensures the contribution of as many
employees as possible will help ensure a culture of ownership is developed
3. Facts and Figures
• Our new owners took over in June 2012
• 9.2 million passengers travelled through Edinburgh Airport in 2012
• Voted “Best European Airport: 5m - 10m Passengers” at the 8th Annual ACI
EUROPE Best Airport Awards for the second year in a row
• The only British airport shortlisted in the ACI ASQ Awards for 2012, placed
overall third in Europe
• Edinburgh Airport has launched a
£15m route development fund
• New agreements signed between
easyJet, Ryanair, Turkish Airlines,
Air Canada and Virgin Atlantic
5. Bringing our new brand to life
• Launched in December 2012
• Our logo blends the iconic tower with Edinburgh Castle
• Rooting us firmly in the Capital
6.
7. “We used to feel like we were part of the problem. Now
we feel that we’re part of the solution.”
– Jock Stewart, Security Officer and Union rep