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Gordon Robertson
Director of Communications
“Culture Eats Strategy for Breakfast”
– Peter Drucker
•   A strategy needs to consider the markets and customers that the organisation is
    targeting while also bringing employees on the journey

•   The force of culture and an engaged workforce is far greater than a well-developed
    business strategy

•   Having an inclusive environment which ensures the contribution of as many
    employees as possible will help ensure a culture of ownership is developed
Facts and Figures

• Our new owners took over in June 2012

• 9.2 million passengers travelled through Edinburgh Airport in 2012

• Voted “Best European Airport: 5m - 10m Passengers” at the 8th Annual ACI
  EUROPE Best Airport Awards for the second year in a row

• The only British airport shortlisted in the ACI ASQ Awards for 2012, placed
  overall third in Europe

• Edinburgh Airport has launched a
  £15m route development fund

• New agreements signed between
  easyJet, Ryanair, Turkish Airlines,
  Air Canada and Virgin Atlantic
Creating a Culture
Bringing our new brand to life

 • Launched in December 2012

 • Our logo blends the iconic tower with Edinburgh Castle

 • Rooting us firmly in the Capital
“We used to feel like we were part of the problem. Now
we feel that we’re part of the solution.”




                        – Jock Stewart, Security Officer and Union rep
Delivering change in Scotland’s busiest airport

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Delivering change in Scotland’s busiest airport

  • 2. “Culture Eats Strategy for Breakfast” – Peter Drucker • A strategy needs to consider the markets and customers that the organisation is targeting while also bringing employees on the journey • The force of culture and an engaged workforce is far greater than a well-developed business strategy • Having an inclusive environment which ensures the contribution of as many employees as possible will help ensure a culture of ownership is developed
  • 3. Facts and Figures • Our new owners took over in June 2012 • 9.2 million passengers travelled through Edinburgh Airport in 2012 • Voted “Best European Airport: 5m - 10m Passengers” at the 8th Annual ACI EUROPE Best Airport Awards for the second year in a row • The only British airport shortlisted in the ACI ASQ Awards for 2012, placed overall third in Europe • Edinburgh Airport has launched a £15m route development fund • New agreements signed between easyJet, Ryanair, Turkish Airlines, Air Canada and Virgin Atlantic
  • 5. Bringing our new brand to life • Launched in December 2012 • Our logo blends the iconic tower with Edinburgh Castle • Rooting us firmly in the Capital
  • 6.
  • 7. “We used to feel like we were part of the problem. Now we feel that we’re part of the solution.” – Jock Stewart, Security Officer and Union rep