We can put your brand infront of a National and International market at airports throughout the UK. The example shown is Edinburgh, but we also look after many major airports. Both static and digital sites.Direct your brand and business offering to an airport audience with JC Decaux.
2. EDI saw unprecedented PAX growth in Q1 2016
Month 2015 2016 Y-on-Y %
January 628,285 700,142 +11%
February 657,386 770,265 +17%
March 791,975 927,200 +17%
Q1 Total 2,077,646 2,397,607 +15%
Source: Edinburgh Airport Ltd 2016
3. General overview
• Domestic flights continue to flourish with London the
No1 UK destination.
• Edinburgh’s strong international growth is fuelled by
the wide choice of destinations served, from European
cities such as Berlin, Madrid and Stuttgart, to Doha and
Abu Dhabi in the Middle East.
• The airport’s US services continue to perform strongly.
4. Destinations……
Top ten UK destinations (in order)
•London Heathrow
•London Gatwick
•London Stansted
•London City
•Bristol
•Birmingham
•London Luton
•Belfast International
•Southampton
•Belfast City
Top ten international (in order)
•Amsterdam
•Dublin
•Paris CDG
•Copenhagen
•Frankfurt
•Madrid
•Geneva
•Palma
•Alicante
•Malaga
5.
6.
7. New International Routes
• Aer Lingus Regional launch Edinburgh to Shannon (6 weekly
flights). Passengers will also be able to take advantage of Aer
Lingus’s transatlantic services to New York and Boston.
• RYANAIR – New route to Warsaw (3 weekly flights), extending
its Edinburgh 2016 winter routes to 24.
• Transavia starts new UK routes - Edinburgh-Paris (4 weekly
flights)
8. Key New Route
Norwegian reaches 1 million passenger milestone at Edinburgh Airport and
outlines ambitions for further growth in Scotland, including transatlantic routes
9. Ongoing Investment….
In last 10 years: £219 million
In next 10 years: £250 million
Recent investments:
£25 million landside terminal extension and security hall
£19 million south east pier extension
£125 million five-year investment programme to include additional retail
in landside terminal and departure lounge, improved check-in and
immigration facilities.
10. New Retail Stores & Movements
New Brands
Brora Cashmere – Feb 2016
Michael Kors – May 2016
Max Mara – July 2016
Traveller (multi-Brand store) Oct 2016
Existing Brands who are moving/re-
fitting stores
Dixons – May 2016
Kurt Geiger – April 2016
The Collection – July 2016
15. This is a bespoke sponsorship opportunity which allows a brand to target the most
exclusive audience at the UK’s fifth largest airport, Edinburgh Airport. Targeting 100% of
departing fast-track passengers (Club, First Class & Business Class travellers), these
stand-out vinyl opportunities capture the audience on route from the multi-storey car park
to the security search zone, as well as all fast track passengers using the central security.
It is also highly visible to all departing passengers as they proceed through security to the
departure lounge.
Production & installation/removal not included. Please contact JCDecaux for details. Please also discuss your lead times
with JCDecaux.
Fast-track sponsorship
Site no: EDI1258
Location: Fast-track route
– Security Search
Format: Various vinyl
opportunities
Rate: £85,000 per annum
18. JCDA delivers the two most important economies
in the UK, London (& the SE) and Scotland.
The opportunity
19. We deliver airports with a similar profile
ABC1 Business BT HH Income £100k+
Heathrow 91% 38% 32%
Scotland 80% 34% 46%
Source: Heathrow Ltd 2015, Aberdeen International Airport 2015, Edinburgh Airport 2015, Glasgow Airport 2015. Research Bods 2015
20. More effective, not more complicated media planning and buying
We can offer incremental audience for advertisers
Taking a national package instead of just Heathrow
offers;
+36% more passengers
+35% more business passengers
+46% more C-Suite passengers
Source: Heathrow Ltd 2015, Aberdeen International Airport 2015, Edinburgh Airport 2015, Glasgow Airport 2015
Base: Avg 2 weeks
