1. How the British Broadcasting Corporation successfully produced
the Olympics
Jamie Hindhaugh
Head of Production, London 2012
27 September 2012

5. One amazing year

7. Audience
Expecta.on
of
the
BBC
during
the
London
2012
Olympics
• “Inform
and
entertain” • Wide
coverage
of
events
• Patrio0c • Opportuni0es
to
follow
• Provide
familiarity niche/
smaller
events
• Provide
humour • Online
offering
• ‘All
encompassing’ • Expert
analysis
• Family
focus • ‘Informa0on’
• Accessible • Keep
ahead
of
the
games
• Don’t
miss
a
moment
The
BBC
to
be
a
To
forge
a
sense
of
Content
is
the
key
to
trusted
guide,
belonging
when
a
Big
crea0ng
engagement.
especially
for
finding
Event
takes
place BBC
to
be
a
curator
of
and
interac0ng
with
live
that
content

8. Events

9. Sport

10. News

11. Digital

12. Legacy

16. L2012 Diamond
Project Triangle

18. Business case

19. Plan Do Review
Audiences Reputation/
Brand/Satisfaction
Portfolio of Revised and Individual work Aggregated
aggregated key Sum of individual key targets
potential targets stream targets
targets and key targets and and
and measures and measures
measures measures identified measures, pan
identified approved
identified per Editorial theme L2012, signed
off
L2012
L2012 Finance
Delivery
x workstreams 5 overarching Project
BBC FC Allocated Committee /
budget Steering Group
Editorial themes delivery Closedown
pan BBC Report
allocated work
streams
Approvals
Document: Closedown Summary
Governance
VFM document: Document:
Review of
Finance Case: Targets VFM VFM
previous
identifying x Legacy Targets Targets
identified
workstreams Risks / Legacy Legacy
workstreams
Budget Budget
Contingency Lessons Learned Lessons Learned
Budget
PMO Internal Audit PMO L2012 SG PIR
L2012 Steering Group Governance Healthcheck Review Action plan

21. Innovate and modernise

25. The
greatest
show
on
Earth

26. The BBC’s gateway to 2012

27. World Olympic
Dreams

28. World Class

29. 2012 Apprentices

30. Cultural
Olympiad
and
London
2012
Fes.val

31. Olympic
Torch
Relay

33. Developing the sports story

34. Olympic Park

35. Every
session,
Every
sport,
Every
day.
NEVER
MISS
A
MOMENT

36. 24
BBC
Olympic
Streams
2500
HOURS
OF
COVERAGE

37. Event
Switcher

38. Live
Interac.ve
Video
Player

39. Television
6
am
–
1
am
every
day
550
HOURS
OF
COVERAGE

41. News
/
Na.ons
and
Regions

42. Journalism

43.
BBC
News
/
Lund
Point
BBC
News
1,
6
and
10
bulle0ns,
BBC
News
Channel
and
BBC
World
live
from
the
Park.

44. BBC
Opera.on
in
the
IBC

45. BBC
Opera.on
in
Salford

46. BBC
Studios
in
the
Park

50. Radio
2

51. Big
Screens
/
Live
Sites

52. Digital
legacy
Choice
and
personalisa0on
Video
on
demand
Interac0ve
video
Video
on
Tablet/Mobile
App
3D
Super
Hi-­‐Vision

53. Social
Media

55. A
na.on
united
Opening
Ceremony
28.7m
million
viewers
Closing
Ceremony
27.3
million
viewers

56. Reach:
Beijing
2008
75%
London
2012
Target
85%
TV
Reach
91%
/
52.1m

57. 96%
felt
the
BBC’s
coverage
of
the
Olympics
either
met
or
exceeded
their
expecta.ons.
85%
agree
coverage
helped
bring
the
na.on
together
74%
agree
the
way
the
BBC
covered
the
Olympics
helped
them
to
feel
part
of
the
event
Source:
Ipsos
MORI
for
the
BBC,
17-­‐19
August
2012,
878
UK
adults
18+
who
consumed
coverage
of
the
London
2012
Olympic
Games
on
the
BBC.

58. BBC
Sport
online
Record
breaking
57
million
(global)
and
39
million
(UK)
browsers
to
the
BBC
Sport
site
An
average
of
9.5
million
(global)
and
7
million
(UK)
browsers
per
day
111
million
requests
for
BBC
Olympic
video
(double
previous
events)

59. BBC
Olympics
on
mobile
8.6
million
UK
mobile
browsers
to
the
BBC’s
Olympics
coverage
12
million
requests
from
mobiles
for
video
1.9
million
App
downloads

60. 24
Streams
24
SD
and
HD
live
BBC
Olympic
streams
were
made
available
to
cable
and
satellite
providers.
24.2m
reach
to
the
24
SD,
HD
and
Freeview
streams.
Every
single
stream
seeing
at
least
100,000
viewers.

61. Radio
5
Live
81%
rated
the
coverage
as
“excellent”
Every
GB
medal
victory
has
been
captured
live
on
BBC
Radio.
Paralympics
coverage
across
Radio
5
Live
and
Radio
5
Live
Sports
Extra.

62. What
the
papers
said
“BBC
Sport
at
its
best”
-­‐
Daily
Mail
“Medals
all
round
for
Team
BBC”
-­‐
The
Observer
“Beeb
pundits!
reach
the
gold
standard”
-­‐
The
Sunday
Times
“Finally,
a
good
reason
to
be
glued
to
the
TV”
-­‐
The
Mail
on
Sunday
“The
good
gold
Beeb”
-­‐
Sunday
Mirror
“The
BBC’s
Olympics
coverage
has
been
a
triumph”
–
The
Metro

63. Plan Do Review
Audiences Reputation/
Brand/Satisfaction
Portfolio of Revised and Individual work Aggregated
aggregated key Sum of individual key targets
potential targets stream targets
targets and key targets and and
and measures and measures
measures measures identified measures, pan
identified approved
identified per Editorial theme L2012, signed
off
L2012
L2012 Finance
Delivery
x workstreams 5 overarching Project
BBC FC Allocated Committee /
budget Steering Group
Editorial themes delivery Closedown
pan BBC Report
allocated work
streams
Approvals
Document: Closedown Summary
Governance
VFM document: Document:
Review of
Finance Case: Targets VFM VFM
previous
identifying x Legacy Targets Targets
identified
workstreams Risks / Legacy Legacy
workstreams
Budget Budget
Contingency Lessons Learned Lessons Learned
Budget
PMO Internal Audit PMO L2012 SG PIR
L2012 Steering Group Governance Healthcheck Review Action plan

64. Partnerships
British Olympic Association Visit London Ericsson
International Olympic Committee Comic Relief
Olympic Delivery Authority Badminton England
Hackney Council 5 Olympic Boroughs BT
London Mayor’s Office Royal Shakespeare Company
British Rowing National Archive Arts Council
Wimbledon Deloittes Camelot UK Athletics
Siemens British Council Sport England Barbican

65. Future Challenges

66. Project Manager is NOT a job title

68. Q
&
A