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Q1. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL
MEDIA PRODUCTS?
Becky Ung
INTRODUCTION
 In my magazine, I think I have mostly used codes of
conventions as I believe following current trends in
magazine designs is what makes a magazine
successful so I took inspiration from certain
magazines. In some aspects of my magazine, I
have subtly challenged and developed magazines
but overall, I have mostly used code of conventions.
Tagline – slightly larger and occupying centre of
whole top row
SIMILARITIES
Masthead – occupying whole top
row, located in the centre
Puff
Cover lines
Secondary images
Barcode, date, issue number
Main image – both
camera shots are
medium long shot
Neutral colours are
used to balance off
the initial colour
scheme
Artists of both genres mentioned
Anchorage – both main images anchor with the main cover line
DIFFERENCES
Although they both feature main images,
my magazine has one Indian female on it
and the Kerrang magazine has three
white males. This may be because the
main image is tailored to fit in with the
genre. As my magazine is indie pop,
consequently my main image will feature
a female as stereotypically, my target
audience of females tend to enjoy indie
pop more than males. Kerrang is a punk/
rock magazine therefore the demographic
is widely males as they stereotypically
enjoy rock music as it is louder and more
boisterous. They follow code of
conventions as they are also featured in a
group as it is more likely that there will be
rock bands than rock solo artists. My
magazine also follows code of
conventions as it features a single female
on the front as stereotypically indie pop
mainly feature one artist rather than
groups.
However, I would say my magazine has challenged the code of
conventions as they feature an Indian artist. Although my
magazine does not focus on ethnicity so much for the target
audience, indie pop music normally features white artists rather
than any other ethnicities. This perhaps helps change the
perspective for indie pop and widens the reach of audience due to
the fact it features people of different ethnicities. Kerrang sticks
with their stereotypical ethnicity as rock music tends to be
associated with white males.
SIMILARTIES
Puff
Cover lines
Main cover line
Tagline
Barcode, price, edition
DIFFERENCES
Main image- I have decided not to use a
choker as it did not say much in terms of the
representation of the genre and age of the
target audience. I replaced it with the use of a
prop which was a lollipop as this represents
her as playful and childish which branches out
to the young target audience (16-25).
Secondary images – instead of lining the
images vertically I made them slightly overlap
in order to show make use of the empty space
and so the images could be enlarged in order
to catch the audiences eye.
Colour scheme – I have kept within the
baby pink colour scheme which gave a
feminine aspect to the magazine as pink
is associated with love and emotions and
women tend to be represented as
sensitive and emotional. However, I
decided against the baby blue on the
cover line ‘ainsley’ because it looked odd
with the rest of the colour scheme and
did not fit in
Masthead – I have kept the same name ‘elements’ but I have slightly changed the design of my masthead.
Instead of the thin masthead, I have changed it to a thicker font and abandoned the curvy line behind the
masthead as it wouldn’t be seen underneath the thick font. I have changed it to a thicker font because
Barcode, price, editio
MODE OF LANGUAGE
In my cover lines, I have
used words such as ‘You’
and ‘Meet’. This gives direct
address to the audience
and gives a personal
aspect to the magazine.
This is attracts the
audience as they feel more
invited when reading the
magazine and connotes a
sense of familiarity as if the
magazine is trying to
associate itself with the
reader/ target audience.
The main image
also denotes direct
address as she is
shown staring
straight into the
camera. This draws
in the reader as she
is giving an alluring
stare which females
can view for
voyeuristic pleasure.
SIMILARITIES
Contents title
Use of headings
Secondary images with
page numbers
Main image – both
on the left hand side
of page, with prop
Editor’s message – this
adds a personal aspect
as they address the
audience directly as if
this magazine was
made for them or with
them in mind.
DIFFERENCES
A section with social media has been inserted
on the bottom left corner of my page. This
follows the code of conventions as with the
rule of thirds, it is located in the dead spots as
it is not as important and doesn’t have a
massive role in the magazine. However, this
has been added because it relates to my
target audience as stereotypically, teenagers
and young adults spend a lot of time on social
media and on their phones.
The page titles and cover lines are
different in my magazine. I have chosen to
follow the code of conventions and state
the clear page title and extra information in
a different font. Whereas in the other
magazine, they have portrayed the page
numbers and titles in a narrative form.
I have added strokes around my pictures
and titles as it makes them stand out.
I have followed code and conventions as I have made it clear with my brand
identity by placing the masthead at the top right of my contents page
SIMILARITIES
Main image
Page
numbers
Titles
Editors message
Page titles/
headlines
DIFFERENCES
The secondary images are
located near the bottom of
the page but in different sides
to avoid the magazine looking
too formal and structured as it
is an indie magazine for
teenagers who are
stereotypically messy
The grab quote is
enlarged and follows
code and conventions as
it catches the readers eye
by doing so.
Social media information
The contents page title follows code and conventions as it is similar to
the front cover and it needs to keep within the theme to make it look
sophisticated and not tacky.
The brand identity is
included with the masthead
SIMILARITIES
Stand first
By line
Caption
Drop Cap
Direct address in main
image
Page number
DIFFERENCES
The main images spread over the double page spread in Kerrang,
whereas my magazine is located on the left page and only takes up a
small proportion of it. This develops the code of conventions as
normally, following the rule of thirds, my main image would be in the
hot spots and be typically in the centre or at least taking up a whole
page. However, I have chosen to only put it in half of the left page
because I want the central focus to be the article and it is quite an in-
depth story that deserves more attention. Stereotypically, women are
more sensitive and emotional so they may focus more on the article
as they can relate and feel empathy for the artist.
My magazine has a pull quote
which follows code and conventions
as it is located inside the article and
further emphasises the overall topic
of the article whereas the Kerrang
article does not have one.
The head line in Kerrang is quite big and very
‘loud’. The colours used are also very male as
blue is stereotypically a masculine colour as it
represents confidence and loyalty which are
very masculine traits. My magazine has the
headline fairly small but still noticeable. This
relates to the genre as indie pop is quite gentle
so I wanted to portray this with my headline.
My magazine also has a secondary image to show the artist in action.
Although this isn’t seen in the Kerrang magazine, typically my magazine
follows code and conventions as it is not place anywhere abnormal and
is used to fill in the blank space. She is seen playing a guitar which is a
typical instrument for indie pop as it is acoustic. Females also tend to
dominate the indie pop industry and the lifestyle of my target audience
are people who enjoy playing instruments so this image relates to my
target audience of females.
SIMILARITIES
Main image – the same pose
is used and it is located on
the left side of the page
Secondary Image
Drop cap
Font type
Columns
DIFFERENCES
The layout of columns and title is different
because the title and stand first are on the
left hand side on my real magazine. This
develops code and conventions as the
title is not spread onto both page and is
relatively small. The columns on the right
hand side take up the whole page also.
My main image background was supposed to
have a large ‘A’ painted behind. However, I found
this looked very tacky and did not particularly
connote anything so I left it out.
I have added a caption and picture credit
for both pictures
My headline has changed from ‘Rags to
regal’ to ‘From rags to royalty’. This is
because it didn’t make sense and the word
‘Royalty’ relates to my cover line on my
front cover which is ‘Indie royalty tells all’.
I have included brand identity by adding my
masthead and page numbers
MODE OF LANGUAGE
This article uses colloquial language
with sentences such as “I stuck out like
a sore thumb” which is informal.
Reading this conversational style article
makes the target audience of teenagers
able to read the article and connect with
the writer and artist. There is also a mix
of formal language such as “…hierarchy
to achieve her exponential fame” with it
to remind the readers that this is a indie
British artist that is most likely going to
be educated. This attracts the audience
as they are also most likely going to be
from working to middle class so this
connotes that they have at least
finished their GCSEs.

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How my media product uses conventions of real magazines

  • 1. Q1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? Becky Ung
  • 2. INTRODUCTION  In my magazine, I think I have mostly used codes of conventions as I believe following current trends in magazine designs is what makes a magazine successful so I took inspiration from certain magazines. In some aspects of my magazine, I have subtly challenged and developed magazines but overall, I have mostly used code of conventions.
  • 3. Tagline – slightly larger and occupying centre of whole top row SIMILARITIES Masthead – occupying whole top row, located in the centre Puff Cover lines Secondary images Barcode, date, issue number Main image – both camera shots are medium long shot Neutral colours are used to balance off the initial colour scheme Artists of both genres mentioned Anchorage – both main images anchor with the main cover line
  • 4. DIFFERENCES Although they both feature main images, my magazine has one Indian female on it and the Kerrang magazine has three white males. This may be because the main image is tailored to fit in with the genre. As my magazine is indie pop, consequently my main image will feature a female as stereotypically, my target audience of females tend to enjoy indie pop more than males. Kerrang is a punk/ rock magazine therefore the demographic is widely males as they stereotypically enjoy rock music as it is louder and more boisterous. They follow code of conventions as they are also featured in a group as it is more likely that there will be rock bands than rock solo artists. My magazine also follows code of conventions as it features a single female on the front as stereotypically indie pop mainly feature one artist rather than groups. However, I would say my magazine has challenged the code of conventions as they feature an Indian artist. Although my magazine does not focus on ethnicity so much for the target audience, indie pop music normally features white artists rather than any other ethnicities. This perhaps helps change the perspective for indie pop and widens the reach of audience due to the fact it features people of different ethnicities. Kerrang sticks with their stereotypical ethnicity as rock music tends to be associated with white males.
  • 5. SIMILARTIES Puff Cover lines Main cover line Tagline Barcode, price, edition
  • 6. DIFFERENCES Main image- I have decided not to use a choker as it did not say much in terms of the representation of the genre and age of the target audience. I replaced it with the use of a prop which was a lollipop as this represents her as playful and childish which branches out to the young target audience (16-25). Secondary images – instead of lining the images vertically I made them slightly overlap in order to show make use of the empty space and so the images could be enlarged in order to catch the audiences eye. Colour scheme – I have kept within the baby pink colour scheme which gave a feminine aspect to the magazine as pink is associated with love and emotions and women tend to be represented as sensitive and emotional. However, I decided against the baby blue on the cover line ‘ainsley’ because it looked odd with the rest of the colour scheme and did not fit in Masthead – I have kept the same name ‘elements’ but I have slightly changed the design of my masthead. Instead of the thin masthead, I have changed it to a thicker font and abandoned the curvy line behind the masthead as it wouldn’t be seen underneath the thick font. I have changed it to a thicker font because Barcode, price, editio
  • 7. MODE OF LANGUAGE In my cover lines, I have used words such as ‘You’ and ‘Meet’. This gives direct address to the audience and gives a personal aspect to the magazine. This is attracts the audience as they feel more invited when reading the magazine and connotes a sense of familiarity as if the magazine is trying to associate itself with the reader/ target audience. The main image also denotes direct address as she is shown staring straight into the camera. This draws in the reader as she is giving an alluring stare which females can view for voyeuristic pleasure.
  • 8. SIMILARITIES Contents title Use of headings Secondary images with page numbers Main image – both on the left hand side of page, with prop Editor’s message – this adds a personal aspect as they address the audience directly as if this magazine was made for them or with them in mind.
  • 9. DIFFERENCES A section with social media has been inserted on the bottom left corner of my page. This follows the code of conventions as with the rule of thirds, it is located in the dead spots as it is not as important and doesn’t have a massive role in the magazine. However, this has been added because it relates to my target audience as stereotypically, teenagers and young adults spend a lot of time on social media and on their phones. The page titles and cover lines are different in my magazine. I have chosen to follow the code of conventions and state the clear page title and extra information in a different font. Whereas in the other magazine, they have portrayed the page numbers and titles in a narrative form. I have added strokes around my pictures and titles as it makes them stand out. I have followed code and conventions as I have made it clear with my brand identity by placing the masthead at the top right of my contents page
  • 11. DIFFERENCES The secondary images are located near the bottom of the page but in different sides to avoid the magazine looking too formal and structured as it is an indie magazine for teenagers who are stereotypically messy The grab quote is enlarged and follows code and conventions as it catches the readers eye by doing so. Social media information The contents page title follows code and conventions as it is similar to the front cover and it needs to keep within the theme to make it look sophisticated and not tacky. The brand identity is included with the masthead
  • 12. SIMILARITIES Stand first By line Caption Drop Cap Direct address in main image Page number
  • 13. DIFFERENCES The main images spread over the double page spread in Kerrang, whereas my magazine is located on the left page and only takes up a small proportion of it. This develops the code of conventions as normally, following the rule of thirds, my main image would be in the hot spots and be typically in the centre or at least taking up a whole page. However, I have chosen to only put it in half of the left page because I want the central focus to be the article and it is quite an in- depth story that deserves more attention. Stereotypically, women are more sensitive and emotional so they may focus more on the article as they can relate and feel empathy for the artist. My magazine has a pull quote which follows code and conventions as it is located inside the article and further emphasises the overall topic of the article whereas the Kerrang article does not have one. The head line in Kerrang is quite big and very ‘loud’. The colours used are also very male as blue is stereotypically a masculine colour as it represents confidence and loyalty which are very masculine traits. My magazine has the headline fairly small but still noticeable. This relates to the genre as indie pop is quite gentle so I wanted to portray this with my headline. My magazine also has a secondary image to show the artist in action. Although this isn’t seen in the Kerrang magazine, typically my magazine follows code and conventions as it is not place anywhere abnormal and is used to fill in the blank space. She is seen playing a guitar which is a typical instrument for indie pop as it is acoustic. Females also tend to dominate the indie pop industry and the lifestyle of my target audience are people who enjoy playing instruments so this image relates to my target audience of females.
  • 14. SIMILARITIES Main image – the same pose is used and it is located on the left side of the page Secondary Image Drop cap Font type Columns
  • 15. DIFFERENCES The layout of columns and title is different because the title and stand first are on the left hand side on my real magazine. This develops code and conventions as the title is not spread onto both page and is relatively small. The columns on the right hand side take up the whole page also. My main image background was supposed to have a large ‘A’ painted behind. However, I found this looked very tacky and did not particularly connote anything so I left it out. I have added a caption and picture credit for both pictures My headline has changed from ‘Rags to regal’ to ‘From rags to royalty’. This is because it didn’t make sense and the word ‘Royalty’ relates to my cover line on my front cover which is ‘Indie royalty tells all’. I have included brand identity by adding my masthead and page numbers
  • 16. MODE OF LANGUAGE This article uses colloquial language with sentences such as “I stuck out like a sore thumb” which is informal. Reading this conversational style article makes the target audience of teenagers able to read the article and connect with the writer and artist. There is also a mix of formal language such as “…hierarchy to achieve her exponential fame” with it to remind the readers that this is a indie British artist that is most likely going to be educated. This attracts the audience as they are also most likely going to be from working to middle class so this connotes that they have at least finished their GCSEs.