The document discusses adhering to and challenging conventions in magazine design for a pop genre magazine. It describes using typical layouts, color schemes, and graphic elements commonly seen in pop magazines. However, it also aims to create a unique edge by using a gender-neutral band as the cover feature, atypical facial expressions, and an interview-style article that subverts expectations. The goal is to engage the target teenage audience through both familiar conventions and unexpected design choices.
Capitol Tech U Doctoral Presentation - April 2024.pptx
How I have used, developed and challenged media conventions
1.
2. My main image is off my
models standing in a
straight line which allows
a clear front cover format.
I have used the same
layout so that there is a
clear layout. What I’ve
done differently is that
the posters are all the
lower tier.
The border of the
posters effect, has
been copied to make
them stand out and
helps enforce the idea
that they are posters.
The use of colloquial language
has been used in my magazine
so that the language is
understood by my intended
target audience
stereotypically/conventionally. House style colour
scheme: Main three are
pink, blue and yellow.
These summer colours
have connotations to fun
so they are
conventionally used in
pop magazines.
Adhering to genre conventions, I have used multiple
typography and allowed them to support cover lines. The
basis of my typography is the typography itself but what
makes it distinctive is the embevel effect. The white border
that assists the coverline makes it creates a connotation
association to the genre of pop.
The strapline and date release
are situated with the masthead
which makes it easier for
audiences navigation, of the
front covers page.
A puff has been used to
emphasise the price value. I
have used a puff to advertise a
competition opportunity. The
way the Primark logo is used, is
how I’ve established that the
competition prise is to do with
one direction. The typography
or brand awareness will stand
out to my intended target
audience.
The posters are smaller in
comparison to the main image.
The main image is the most
important aspect of the front
cover because it promotes the
main article which will appeal
to intended target audience.
A gradient tool is used for the
background so that the colour isn’t a
solid colour. Like this background
colour, I used the same white/grey and
pink shade to adhere to colour scheme
conventions.
The masthead uses
conventional colour so
that’s why I changed it’s
colour to pink instead of
dark yellow.
The embellishment, allows
attention to be drawn to the
main images cover story.
Taking inspiration, I used
shapes to present the artist
name and created a synergy
between the front cover and
double page spread story.
3. Develop- Subverting and adhering to conventions
I have taken inspiration for the
corner coverline exclusive. To
create an indifference, I have
changed the language to
make it a different type of
coverline that reveals more
information about its contents.
The typography has also been
matched to the coverline. I
have done this in order to
create consistency between
the smaller coverline stories
whilst embeveling the
typography so that it creates a
3D effect on the page.
The main image has inspired
my main image due to “mise en
scene” posture and facial
expressions. Little mix have
childish/ happy/ fun facial
expressions which creates
connotational conveyance to
the fun aspect of the pop genre.
Further facial expression analysis: I have created a gender mutual band which subverts
the conventions of the pop genre. The way in which facial expressions and body language
has to also stay gender neutral. Likewise, Little Mix are focused into a tight frame.
4. Challenge: subverting conventions of the pop genre which creates a unique edge
The main way I challenged conventions was by
making a gender neutral band. I chose two girls
and two boys so that they all can have a role to
play within the band. My idea is most
commonly used for indie bands but the band
Only the young has been able to create a new
side to pop.
My masthead/ name for my pop magazine
can be seen to have indie connotations but to
keep the adherence to pop, I adhered to the
color scheme and used typography that
creates association with artist stars. That’s
why I have used a star embellishment. My
target audience is younger teenage, 11-16
years, so that’s why the front cover uses
abstract shapes. This creates a different edge
to my magazine which makes it look more like
a scrapbook.
Facial expressions adheres to the
conventions of pop but to keep the gender
neutral band idea, each band member
portray an individual aspect of character.
The facial expressions are relevant because
I want my intended target audience to be
able to clearly notice my magazine genre
without having to read the magazine in
depth.
The coverline which supports the main image is a slight
challenge from conventions. The subject topic isn’t
revolved around celebrity crushes or the life story about
the artists. Instead, the coverline uses a written hotseat
to demonstrate individual character. In addition the
audience know its facts because what has been said is
from the band members.
5. Use: adhering to conventions of the Pop genre
Used a similar layout.
I have copied the
idea of a bold
headline typography
and copied the idea
of use of language.
Instead of calling my
contents page,
contents page, I used
language which has
connotations to a
gossip edge. I have
copied the use of
ellipses but used the
date positioning
above the ellipses to
create a tight format.
I have noticed that an editorial note is
featured. Here, I have learnt how to use
the right register to write an
advertisement note for the intended
target audience to read.
Pop magazines conventionally use
a lot of posters to increase
magazine value so I have used
Photoshop tools to create my own
posters.
The editorial sign of has
inspired my sign off because I
like the idea of creating an
informal friendly approach
towards my intended target
audience.
For my house styles color
scheme, I have used the
same three main colors
however I have used more
summer convocational
shades.
The use of shapes creates
an abstract scrapbook
edge which has
connotations to a gossip
diary. I have used this idea
but used a Star shape to
create association with my
magazine title, “Rising
star.”
I have used a pull quote as a coverline to create a
gossip edge to the possible coverline. The pull quote is
short and snappy however it will entice my intended
target audience.
6. Develop- Subverting and adhering to conventions
Considering
typography, I
have used a
larger variation.
I have used
bold typography
to draw
attention to the
individual
coverline.
For additional
coverlines, I have
used colloquial
language. For
consistency, I
have kept within
the color
scheme.
For the extra images, which makes up coverline
stories, I have included a border and a drop shadow
on my images. The glow effect makes the images pop
out the page which allows the focus to be shifted
towards the coverline. I have also played with the
words so that it stays within the given column but
creates a new dynamic to the page. I have used serif
font because the font will be enlarged so the language
is still interpretable. In addition, serif font has
connotations to feminine calligraphy due to the use of
curled typography.
Conventional pop magazines either have a green screened
background or a plain background. I have used shape tools
and calligraphy typography to create a new edge to my
additional posters. The colors has adhered to the pop genre
and my color scheme. For the signature sign off, I have used
typography that looks written so it becomes a poster with
increased value to my intended target audience due to its
feature.
7. Challenge: subverting conventions of the pop genre which creates a unique edge
“Mise en scene,” facial expressions and body language
creates a new edge to my pop magazine. Conventional
facial expressions and body language include a simile
smile and standing in a straight line. To challenge the
convention, I have thought more of facial expressions
and body language to connotates to a fun/ wild aspect.
The significance is that pop magazines are made to
entertain and breaks the barrier between audience and
celebrity so the context of the coverlines will be seen as
entertaining because of the combination of facial
expressions, body language and coverline text support.
8. Use: adhering to conventions of the Pop genre
The idea of the pull quote being the title but I
created an semantic association with the context
within the double page story.
It’s conventional to have a busy
double page spread layout however,
the layout is expected to have
concise columns.
The way the shape is placed slanted is what
I used for my media magazine. It creates a
new style to my magazine and my headline/
pull quote fits perfectly within.
The idea of using a ribbon and the different typography fonts have been
inspired by this. I tried the same ribbon effect but it didn’t look as effective as
what I chose finally. Inside the ribbon, I didn’t want the words to be put in a
straight line so I I enlarged and italics the bands name, “Young Parody,” and
used the same typography as the page numbers for the tour name and “The
who hotseat,” type of article. The typography for “Young Parody,” has also
been used on my front cover which enforces/ begins to build brand awareness.
The way in which the gradient tool is used
adheres to my house style. I have created
consistency between my front cover,
contents and double page spread by
using the same shades of white and pink.
This is a conventional aspect of all
magazine genres.
The way in which the questions are highlighted, I have
used the same idea however I have changed the
typography colors of the text spoken by the boys in blue
and for the girls pink. Each gender has a connotations color
whilst keeping within the colour scheme.
9. Develop- Subverting and adhering to conventions
I have used the idea of a bottom strip but instead of having
context such as tour information, I have used the space to
add page numbers.
The use of love hearts has helped me create clear
sections of where to put my question numbers.
Instead of boxing of band members responses, I have
created the same ripple effect but sectioned of within
columns.
My Strapline uses language that will appeal interest to
my intended target audience. The language used has a
gossip flair and also endorses my band.
My exclusive reminds me of newspaper
typography. I have used the word exclusive
but I have embeveled it and included a
drop shadow effect so that it doesn’t go un
noticed. The embelishment around has
been inspired by the headline.
10. The conventional subject stories of pop
magazines often including articles on
dating gossip or factual information
about the artists. However, I have
challenged the conventions by creating
a double page spread story called the
who hotseat. It uses short snappy
questions, in the form of an interview, to
ask such questions such as celebrity
crushes and best stage moment. I
believe this way of writing an article
creates an entertaining tone which will
appeal to my intended target audience.
Challenge: subverting conventions of the pop genre which creates a unique edge