My magazine, ENCORE, could be distributed by two different media institutions: 1) Immediate Media Company Limited (IMC), which publishes over 20 magazines for the BBC, including some targeted towards teenagers. As ENCORE is targeted at 15-17 year old girls, it would complement IMC's existing teenage offerings. IMC does not currently have a magazine at my target demographic. 2) Condé Nast, a large media company known for magazines like Vogue and Teen Vogue. Teen Vogue's content is similar to ENCORE's focus on music and fashion, but covers broader topics. Distributing ENCORE through Condé Nast could leverage their experience with fashion magazines and built-

1. Q3. What kindof mediainstitutionmight distribute your mediaproduct and why?
 Compareand contrastatleast2 differentorganisations
 Useyourmagazineto illustrate why they mightbe suitable
 Think of targetaudiences
 Lookat magazinesthey already sell. Do they do something similar already?
Organisationone: Immediate MediaCompanyLimited
The firstpossible mediainstitutionthatIcoulduse to distribute mymediaproductis
Immediate MediaCompanyLimited,acombinedpublishinghouse containingthe former
assetsof OriginPublishing,MagicaliaandalsoBBCMagazines.I woulduse thisinstitutionas
firstlytheyare responsible formanylargerinstitutions,particularlythe BBCwhichpublishes
over20 magazinesfortnightly.Aswellasthisthe BBC Magazinescoverall target audiences,
fromAdultall the way to Pre School age.As mymagazine istargetedat 15 to 17 yearolds,it
wouldintegrate well withthe existingmagazinesthatthe BBCpublishforthe teenage target
audience andwouldstandoutfrom‘Top of The Pops’ whichisaimedata slightlyyounger
teenage girl.The BBCalsopublishedamagazine called‘It’sHot!’whichnolongerexists,
howeversimilartoTop of The Popsitis marketedata much lowerteenage audience.
ENCORE wouldfill agapin the marketas there are currentlyno magazinespublishedbythe
BBC withinIMCLimitedthatare marketedatgirlsbetweenthe agesof 15 and 17. Thiswould
alsoattract an evenlargersellerbase forthe institution,andencourage olderteenagersto
purchase the magazine.
Organisationtwo:Condé Nast
The secondmediainstitutionwhichIcouldpossiblyuse todistribute mymagazine is Condé
Nast,a mass mediacompanybasedinNew YorkCity. The companypublishesover20 print
and digital mediabrandsincludingTeenVogue,WandGQ. I thinkthat Condé Nastwouldbe
a suitable optionastheypublishawide varietyof genresforvaryingtargetaudiencesand
ages.My magazine hasa sub-genre of fashion,andCondé Nastisknownforpublishing
VOGUE, one of the largestfashionmagazinesinthe world. Thiswouldbe beneficial asCondé
Nasthave experiencewithpublishingsuchmagazinesandalreadyhave alarge amountof
people buyingandreadingtheirmagazines.TeenVogueinparticularcouldbe comparedto
ENCORE as itcoverseverythingincludingmusicandfashion,howeverENCOREisexclusive
onlyto these twogenreswhereasTeenVogue includesothergenressuchaslifestyletoo.
ENCORE wouldappeal tothose whoare not completelyinterestedinfashion butare more
interestedinthe musicside of things.