Camera Phone Photo Habits Survey

METHODOLOGY
Redshift Research conducted this study on behalf of Nokia
The survey was carried out in accordance with the Market Research Society’s code of
conduct, which guarantees anonymity to all respondents, and was designed to measure brand
perceptions, awareness and barriers to using Nokia.
Research was conducted between June and July 2013 using an email invitation and an online
survey.
The survey was conducted among 4138 camera phone owners.
Results of any sample are subject to sampling variation. The magnitude of the variation is
measurable and is affected by the number of interviews and the level of the percentages
expressing the results. In this particular study, the chances are 95 in 100 that a survey result
does not vary, plus or minus, by more than 1.5 percentage points from the result that would be
obtained if interviews had been conducted with all persons in the universe represented by the
sample.
Sample was selected from the Crowdology panel. Crowdology™ is an online panel owned and
operated by Redshift Research. The Crowdology™ panel is balanced across regional, age and
gender demographic factors, and is nationally representative of the population. Each
respondent completes 120 profiling questions before being accepted to join our panel. Panel
Quality Management is carried out frequently to ensure reliable surveys.

Italy are the most different with half having a “Film
Camera” and over two thirds owning a disposable
camera
Base: UK: 2076, France: 527, Italy:
517, Germany: 518, Russia: 500Q1 . Which of these devices do you own?
54%
29%
19%
8%
73%
24%
11%
6%
22%
20%
50%
37%
43%
28%
18%
8%
57%
40%
23%
4%
Digital point & click Digital SLR Film Camera Disposable camera
UK France Italy Germany Russia
Devices owned in addition to Camera Phones

The French are less likely to use their camera phones to
take pictures. Italians are more likely to use a disposable
camera than anyone else. In general Camera phones are
used slightly more than other cameras
Q2 . Which device do you commonly use to take pictures?
43%
34%
17%
2%
0%
4%
29%
49%
16%
2%
0%
4%
52%
8%
14%
6%
17%
4%
48%
27%
17%
3%
1%
5%
39%
30% 29%
1% 0% 1%
Camera PhoneDigital point & clickDigital SLR Film CameraDisposable cameraNone of the above
517, Germany: 518, Russia: 500
Devices used

Countries differ a lot the situations in which they
prefer to use their camera phone
69%
38%
41%
39%
27%
17%
11%
37% 36%
45%
33% 34%
17%
20%
65%
51%
46%
31%
26%
21%
19%
54%
27%
34%
56%
21%
25%
31%
44%
67%
28%
17% 17%
27%
22%
Night out Walking/hiking Holiday Festival Children's
event
Business Trip Ski-ing
Q3 . In which situations would you use a camera phone in preference to a SLR or Point & Click camera?
The situation most
preferred is circled for
each country

The results for each country are quite similar – the majority
of people take between 1 and 50 photos a month. Russians
take more pictures than other countries
7%
55%
21%
8%
4% 5%5%
56%
22%
8%
3%
7%
2%
46%
21%
12%
9% 10%
4%
46%
26%
11%
6% 7%
2%
30%
32%
14%
11% 11%
None 1 to 25 26 to 50 51 to 75 76 to 100 100+
Q4 . How many photos do you take regularly, i.e. in 1 month?

At home, family days out and on holiday are the occasions
where most pictures are taken Russians are much more likely
to take picture when they take “walks in the country”
whereas the French are more likely to take pictures at
Children’s party’s or events
83%
78% 78%
60% 62%
40%
37% 35%
76%
80%
75%
64%
47%
43%
54%
47%
69%
75% 73%
68%
61%
48%
45%
35%
81%
72%
80%
68%
55%
49%
33%
36%
82% 84%
59%
72%
83%
41%
48%
42%
At home Family days
out
On holiday Night out with
Friends
Walks in the
country
Night out with
partner
Children's
parties
Children's
event
Q6. What occasions do you take pictures?

Pictures of respondents children and partner are the most
treasured pictures. The French are more likely to treasure
pictures of their children and less likely to treasure pictures
of their partner. Russians treasure Landscape photos and
pictures of their Parents more than other countries
49%
39%
26%
22%
18%
16%
9%
64%
31%
27%
24%
29%
21%
6%
52% 53%
37%
26%
29%
26%
20%
40%
55%
40%
45%
28% 27%
14%
62%
50%
39%
45% 45%
35%
17%
Children Partner Holiday Friends Parents Landscape Night out
Q7. What are the most treasured pictures on your phone?

The Italians are most likely to use take a picture with
their phone in order to get out of a legal charge
•To aid with parking fine
appeals.
•Evidence after a car
accident.
•To alert the council about
issues with the road.
Q5. Have you used a picture taken on your phone to help you get out of a legal charge? – parking on double
yellow lines etc
14%
12%
10%
9%
7%
Italy Russia Germany France UK
% who said yes

Conclusions
•Germans and British have similar photo taking habits
and generally tend to use Camera Phones and Digital
Point and Click cameras (the former more often)
•Italians have a particular interest in film and disposable
cameras
•Those from France prefer to use a Digital Point and Click
camera over a Camera Phone
•Each country differs by the situations in which its
residents prefer to use Camera Phones
•Those from Russia take the most photo’s

The vast majority take photo’s outdoors, in the daytime. The
Italians and French are less likely to take pictures in low light
situations
94%
84%
76%
70%
59% 64%
94%
82%
58%
50% 48% 46%
91%
65% 63%
57%
68%
42%
94%
76%
73% 71%
75%
59%
94%
82% 81%
48%
43%
58%
Outdoor daytime Indoor daytime Bright sunshine Indoors at night timeOutdoors at night timeLow light situations
Q9 . In which situations do you take pictures?

The Russians and French are most likely to be
concerned about photo quality
Q8. What is the importance of photo quality in the following occasions? Please
rate on a scale of 1 – 5 with 5 being of highest importance and 1 being lowest
3.2
3.5
3.4
3.3
3.6
3.5
3.9
4.2
3.7
3.7
3.9
3.8
3.5
4.0
4.0
4.2
3.6
3.5
3.6
3.7
3.6
3.6
4.0
4.2
3.5
3.6
3.3
3.7
3.7
3.4
3.9
4.3
4.0
4.0
4.3
4.1
4.2
4.3
4.4
4.0
Night out friends
At home
Children’s parties
Night out with partner
Walks in the country
Children’s events
Family Days out
On Holiday
Russia
Germany
Italy
France
UK
Mean Scores shown
1= completely unimportant 5= very important

The French find taking pictures after dark much less
challenging than others. The British find taking
pictures whilst moving less challenging than others
71%
53%
27%
13% 14%
56%
70%
29%
24%
17%
73%
61%
21%
32%
16%
66% 65%
26%
16%
11%
74%
68%
25%
15%
21%
After dark/ in low lightWhilst moving (e.g. in car) Animals Beach Children
UK France
Italy Germany
Russia
Q10 . What are the most challenging situations to take photos?

The French and Italians are the least confident and the
Russians the most confident when taking pictures in the
dark/low-light
Q11. How confident are you about taking pictures after dark/in low light?
Showing % who answered – “Not
really”, “Not at all” or “I avoid it
completely”
63% 62%
53%
41%
39%
Italy France UK Germany Russia

The majority of all respondents have been disappointed with
an image they took in low light. Those from France and
Russia are least likely to be disappointed by an image they
took in low light
66%
36%
40%
25% 26%
29%
48%
40%
30%
21% 21%
16%
62%
42%
38%
26% 27% 27%
68%
42%
37%
31%
24% 25%
52%
34%
31%
29%
26% 26%
disappointed with an image I took in low lightI would like to take more images in low lightI have missed capturing a memory as there was not enough light for a decent photoMy low light images are blurryI have not shared an image on social media, because the low light made it poor qI have shared images taken in low light on faceb
Q12. Which of these statements about low light photography do you agree with?

Conclusions
•Those from France and Russia are more concerned about
the quality of their photo’s than others
•Those from France find the most challenging situation
when taking a photo is if they are moving. Others find
low-light most challenging
•Germans, British, and Italians have similar thoughts on
which situations are most challenging to take photo’s in

Across all countries the prime motive of taking a photo is “To
save a memory”. Italians are more likely to take a photo to
show off on Facebook
90%
55%
15%
7%
95%
57%
5% 3%
91%
45%
22%
4%
94%
57%
12%
4%
97%
64%
10%
3%
To save a memory To share with family To show off on facebook To cause
embarrasement, to
friends
Q13. What are the prime motives for taking a photo ?

British and Italians are more likely to take a photo to
deliberately embarrass a friend or family member
25%
19% 19%
2%
60%
14%
8% 9%
1%
79%
24%
14%
16%
4%
63%
14%
9%
7%
4%
80%
7%
5% 5%
3%
87%
Friend Partner Family member Stranger No
Q14. Have you ever taken a photo deliberately to embarrass a friend or family member?

The majority save their photo’s digitally. Almost 90%
of Russians save their photo’s in this way
74%
41%
29% 30%
33%
7%
63%
33%
36% 36%
20%
13%
70%
33%
27%
30% 29%
6%
82%
34%
42%
31%
19%
6%
89%
45% 45%
41%
22%
1%
Save digitally Share digitally Send to Friends Print them off and
look at them later
Post on Facebook/
Instragram
None of the above
Q15. Typically what do you with photos?

Almost half of British people regularly post holiday
photos online or send friend links to them
7%
10%
11%
16%
23%
27%
33%
34%
35%
49%
Photo's of your friend's kids
Sporting/achievement events, e.g. marathons, sky diving
Promotional photos of your holiday home, interest group
etc.
Everyday photo's of yourself
Photos of your kids
Animals
Party/Nights out shots
Family gatherings
Things that you’ve seen which are amusing
Holiday shots
Base: 2076Q16. What kind of photos do you regularly post online (e.g Facebook, Flickr), or send friends links to?

There are similar results for France, but they post less
regularly
9%
12%
12%
12%
26%
27%
28%
30%
34%
42%
etc.
Family gatherings
Photos of your kids
Animals
Holiday shots

Italians are more likely to post photos online regularly
10%
13%
17%
19%
19%
26%
33%
38%
41%
58%
etc.
Photos of your kids
Family gatherings
Animals
Holiday shots

Germans are more likely to post amusing things online
than holiday shots
8%
9%
9%
14%
19%
23%
28%
35%
45%
47%
etc.
Photos of your kids
Family gatherings
Animals
Holiday shots

Two thirds of Russians regularly post holiday photo’s
online
8%
13%
16%
34%
36%
37%
39%
41%
44%
67%
etc.
Family gatherings
Photos of your kids
Animals
Holiday shots

Russians are most likely to print out photos regularly. The
British and Germans are less likely to print out photo’s of
holidays, nights out and of their kids
7%
19%
12%
42%
37%
44%
7%
21%
26%
37%
47%
48%
16%
19%
24%
27%
39%
53%
15%
24%
19%
36%
26%
43%
28%
20%
32%
59%
59%
55%
Animals
Family gatherings
Photos of your kids
Holiday shots
Russia
Germany
Italy
France
UK
Q17. And which type do you typically print out regularly?

Conclusions
•The British and Italians are more likely to take pictures
for motives other than saving memories and sharing with
family. E.g. Share on Facebook or embarrass friends or
family
•Italians and Russians are the most likely to regularly post
photo’s online – The French are the least likely
•Russians are most likely to print out their photo’s

PHONE CAMERA VS. OTHER
CAMERAS

Those from Italy and Russia are much more likely to wish
that a better quality camera than a camera phone was
taking pictures
Q18. How often do you wish you/someone else had a camera with
them but the one on your/their phone just wasn’t good enough?
% of those who answered “Always” or “Very Often” shown
56%
49%
28%
23%
20%
Italy Russia France Germany UK

Russians are much more likely to want a camera when taking
walks in the country. The French are more likely to want one
at home
35% 33%
36%
27%
12%
14%
12% 12%
51% 51%
39%
27%
33%
30% 31%
42%
53%
56%
40%
30%
28%
20% 20%
22%
35%
50%
43%
25%
12%
26%
16%
14%
56%
39%
56%
71%
40%
29%
37%
24%
Family days out On holidayNight out with FriendsWalks in the countryChildren's partiesNight out with partnerChildren's event At home
Q19. What are the most common places
you wish you/someone else had a camera?

The majority of respondents have a camera phone with 2-9
megapixels. The British have the best quality cameras
14%
42%
27%
11%
6%
11%
30%
34%
17%
9%
8%
37%
33%
17%
6%
8%
39%
35%
11%
7%
10%
39%
35%
14%
2%
10 + Megapixels
5 - 9 Megapixels
2 - 4 Megapixels
1 - 2 megapixels
<1 Megapixel Russia
Germany
Italy
France
UK
Q20. How good is the quality of the camera on your phone?

23%
22%
23%
26%
27%
30%
38%
17%
21%
14%
33%
26%
32%
36%
32%
38%
24%
26%
27%
22%
41%
24%
23%
41%
29%
34%
40%
52%
33%
37%
40%
30%
37%
40%
47%
Focusing
Resolution
Shake
Battery dying
Poor zoom
Blur
Poor light
Russia
Germany
Italy
France
UK
Poor light is the largest problem when using a camera
phone. Germans and Italians report more challenges than
the British or French
Q21. What are the biggest challenges you have experience with camera phone?

9%
11%
11%
11%
12%
14%
27%
44%
20%
9%
15%
8%
11%
25%
15%
10%
12%
6%
15%
6%
11%
15%
15%
23%
14%
12%
10%
8%
14%
18%
11%
30%
13%
22%
15%
6%
23%
20%
22%
38%
Blur
No better than a phone
Focusing
Difficult to see the screen
Shake
Poor Lighting
Can’t “share” without saving and
uploading
Another device to carry
Russia
Germany
Italy
France
UK
The biggest challenge of Point and click cameras is that they
are “another device to carry”. However, this is considered
more challenging by the British and Russians than others
Q22. What are the biggest challenges you experience with point and click cameras?

A third of those from Italy believe their camera phone has
replaced a point and click digital camera
Q23. Has your camera phone replaced a point and click digital camera?
% of those saying “Yes for everything” and “Yes for most things” shown
33%
30%
29%
25%
20%
Italy UK Russia Germany France

Italians and Russian are the most likely to think a camera
phone will replace a separate camera. The French are much
more sceptical
% of those saying “Yes for everything” and “Yes for most things” shown
39%
37%
34%
32%
26%
Italy Russia Germany UK France
Q24. Do you think your camera phone will replace a separate camera going forward?

The majority of people are not planning on buying another
dedicated camera. However, over 40% of Russians are planning
to buy an SLR. The French are the least likely to be planning on
buying another dedicated camera
Q25. Do you plan to buy another dedicated camera?
60%
15%
18%
6%
73%
12%
10%
6%
57%
20%
13%
10%
59%
8%
28%
5%
40%
11%
41%
8%
No
Yes point and
click
Yes SLR
Yes Bridge
Russia
Germany
Italy
France
UK

In general, people are more likely to use a camera phone
than any other camera for their summer holiday this year.
41% 42%
28%
18%
4%
2%
36%
51%
24%
14%
4% 3%
61%
26%
24%
13%
20%
18%
53%
36%
25%
21%
9%
6%
65%
44% 43%
4% 3% 2%
Camera Phone Digital point and click Digital SLR N/A not planning a holidayFilm Camera Disposible camera
Q26. Which of these do you plan to use on your main summer holiday this year?

Conclusions
•The British have the best quality camera phones but still
do not prefer using them instead of their point and click
digital camera
•Those from France are most sceptical about Camera
Phones replacing other cameras
•The vast majority are not planning on buying another
camera apart from in Russia where over 40% plan to buy
an SLR camera

The British are most worried about losing their camera
or Smartphone when going to a festival or gig
3%
9%
13%
16%
27%
29%
37%
38%
40%
5%
7%
8%
22%
16%
20%
27%
35%
11%
6%
11%
14%
29%
28%
24%
38%
11%
10%
17%
22%
21%
32%
30%
24%
11%
6%
12%
37%
26%
28%
35%
None of the above
I sometimes take an old phone for the longer
battery life
I wish I had an old phone to take with me
I sometimes take an old phone with me for safety
I would be interested in a long battery life funky
phone for Gigs or festivals
I worry about my Smartphone battery dying
I worry about losing my Smartphone
I worry about losing my camera
Russia
Germany
Italy
France
UK
Q27 Which of these statements do you agree with? When at a festival or Gig….

The British are also more worried about losing
their camera / Smartphone on holiday
2%
8%
9%
12%
18%
29%
36%
49%
36%
5%
6%
7%
27%
17%
18%
26%
29%
7%
10%
13%
8%
32%
28%
28%
39%
6%
10%
13%
25%
24%
29%
29%
20%
6%
11%
13%
37%
30%
32%
35%
None of the above
I wish I had an old phone to take with me
I sometimes take an old phone for the
longer battery life
I sometimes take an old phone with me
for safety
I would be interested in a long battery life
funky phone for holidays
I worry about my Smartphone battery
dying
I worry about losing my Smartphone
I worry about losing my camera
Russia
Germany
Italy
France
UK
Q28. Which of these statements do you agree with? When on a holiday...

Most pictures are not uploaded to Facebook. Those from
Italy upload the highest proportion of their pictures to
Facebook. The French upload the least
36%
42%
13%
6%
2%
52%
34%
9%
2% 2%
27%
46%
18%
6%
3%
46%
44%
7%
2% 1%
41% 42%
13%
3%
1%
None less than 25% 25% to 50% 50% to 75% 75% +
Q29. What % of the pictures you take do you upload to Facebook?
% of pictures uploaded to Facebook shown

Italians are most likely to post a picture on Facebook during
a night out. Germans are the least likely.
Q30. On a night out how likely are you to upload a picture to Facebook?
35%
25% 25%
23%
15%
Italy Russia UK France Germany
% of those saying “Definitely”, “Very probably”, “Probably” shown

The Germans and Russians are much more likely to
“grab a snap of someone they fancy/their crush”
35% 36%
18%
13%
7%
10%
8% 8%
48%
29%
18%
5%
8%
5% 6% 6%
36%
44%
17%
7%
10%
5% 5%
7%
45%
36%
34%
10%
8% 7% 7% 8%
53%
46%
44%
11% 10%
12% 11%
7%
Take ‘selfies’ to
text/email to
someone else
Take ‘selfies’
(pictures of
yourself) for
Facebook or
Social Media
Grab a snap of
someone you
fancy/ your crush
Taken an
embarrassing
photo of a
stranger without
them knowing
Taken a photo of
yourself in bed
Taken a saucy or
naked photo of
your partner
Taken a saucy or
naked photo of
yourself
Taken a photo of
an attractive
stranger without
them knowing
Q32. Which of these have you used your camera phone to do?

Those from France are least likely to share pictures on
Facebook/Instagram. Those from Italy are most likely
26% 27%
30%
33%
20% 20%
8%
35%
16%
29%
17%
14%
16%
10%
8%
50%
39%
35%
31%
27%
17%
19%
10%
23%
27% 27%
29%
22%
8%
13%
8%
43%
53%
31% 30%
28%
23%
18%
5%
31%
Myself Views/
landscapes
Funny things My friends My children My partner Products None of the
above
Q31. What sort of pictures are you most likely to share on Facebook/Instagram?

The Russians and Germans are more likely to have sent a
photo of themselves or their partner – Italians are least
likely
48%
25%
15%
13%
8%
6%
3% 2% 1%
44%
20%
14%
18%
12%
2% 1% 1% 2%
39%
19%
17%
25%
7%
4%
2% 2% 2%
61%
19%
13% 13%
9%
2% 2% 3% 2%
54%
24% 23%
10%
21%
4% 5%
3% 3%
Sentphoto of
yourself or
partner
Refused to let a
partner look
through your
pictures
Kept intimate
pictures of
yourself or a
partner on your
phone
Worried about
an intimate
image turning
up on Facebook
Got into
trouble with
your partner
over pictures
on your phone
Sent a saucy or
naked photo of
your partner
Sent a saucy or
naked photo to
someone by
mistake
Sent a saucy or
naked photo to
your parents by
mistake
Sent a saucy or
naked photo to
your boss by
mistake
Q33. Which of these have you ever done?

Those from Italy are most likely to believe that having a
camera phone means you are more likely to take an
intimate picture
Q34. Does having a camera phone mean you are more likely to take an
intimate picture than if you had to have them developed at a shop?
% of those saying “Yes”
55%
42%
37%
27%
24%
Italy Russia UK France Germany

Russians' are most likely to keep pictures of their ex’s. Those
from the UK are least likely
Q35. Do you keep pictures of exes?
% of those saying “Yes - but I’d delete them if I got a new partner”
and “Yes - and I would not/have not deleted them for a new partner”
43%
32% 32%
26%
10%
Russia Italy Germany France UK

In general, Facebook is the most popular social media
platform to share photos. Russia use different Social Media
platforms to everyone else
35%
1%
3%
4%
6%
7%
9%
61%
49%
0%
1%
2%
5%
4%
4%
48%
25%
2%
1%
4%
11%
6%
12%
68%
44%
0%
0%
2%
4%
8%
9%
50%
22%
1%
2%
1%
11%
56%
9%
40%
None of the
above
Vine
Snapchat
Pintrest
Youtube
Other
Instragram
Facebook
Russia
Germany
Italy
France
UK
Q36. Which social media do you use to share photos?
e.g. VK

The majority of those from the UK take a photo to capture
the moment rather than worrying about the quality
54%
22%
18% 17%
11% 12% 13%
7%
29%
11% 10% 11%
7%
5% 6% 7%
32%
12%
21%
10%
12%
10% 9%
6%
40%
24%
17%
11%
8%
6%
3%
6%
43%
24%
16%
31%
22% 23%
19%
7%
ure the moment rather than worry about the qualityI often edit my photo’s with Photoshop or other softwareI like to think of my photo’s as “art”In the future I will become more reserved about the images I share on social MediaI enjoy taking pictures of myself and posting them on Facebook or other social media sitesIn the future I will share more image on social mediaIn the future I will use a device that uploads images automaticallyIn the future I will geotag more
Q37. Which of these statements do you agree with

Internet activity is vastly different amongst each country
Q38. How often do you spend time on each of the following internet related activities (either at work or at home)?
31%
26%
32%
32%
33%
63%
54%
52%
67%
29%
20%
31%
25%
23%
40%
41%
36%
48%
30%
26%
33%
41%
34%
45%
54%
50%
68%
25%
23%
26%
27%
26%
41%
44%
43%
53%
33%
54%
38%
37%
59%
23%
29%
45%
66%
Playing games online
Streaming Films/TV
Keeping up to date with the latest
gadgets/technology
YouTube
Downloading/listening to music
Shopping online
Facebook
Accessing the internet via my Smartphone or iPad
Keeping up to date with the news/current affairs
Russia
Germany
Italy
France
UK
% of those saying “Very
often” or “fairly often” shown

Russians are much more likely to describe themselves as “an
early adopter of Gadgets and new Technology” perhaps
because of the different age profile
Q46. How would you describe yourself? [Please score each of the following from 5-
1, where 5 = a very good description and 1 = does not apply to me at all]
2.89
3.01
3.21
3.28
3.21
3.33
3.33
3.38
2.75
2.91
2.31
2.93
3.12
3.43
3.32
3.09
3.16
3.1
3.26
3.52
3.48
3.58
3.56
3.59
2.72
3.34
3.65
3.34
3.24
3.67
3.65
3.72
3.88
3.27
3.71
3.49
3.65
3.65
3.84
3.97
An early adopter of Gadgets and new Technology
A natural leader/forceful personality
An outgoing person
Technically minded / good with new technology
Intuitive and Artistic/creative person
Very sociable person/ I find it easy to mix with other
people
A modern person
I enjoy socialising
Russia
Germany
Italy
France
UK
Mean Scores shown

Hobbies & Interests – most popular
58%
61%
49%
46%
40%
31%
40%
57%
50%
54%
44% 44%
33% 34%
63%
59%
57%
53%
48%
44%
32%
62%
57%
48%
55%
50%
36%
39%
60%
47%
50%
43%
37%
47%
25%
Music Reading Film Cooking Travelling Photography News/ Current
affairs
Q41. What are your hobbies?

Android is used by almost half of respondents. The British
are more likely to have a phone with an Apple iOS operating
system than other country’s
45%
27%
6%
2%
20%
37%
12%
4%
1%
22%
49%
11%
8% 6%
16%
49%
16%
6%
1%
14%
45%
6% 8% 7%
20%
Android Apple iOS Windows Symbian Don’t know
Q42. What operating systems does your phone run on?

Samsung phones are the most popular in all countries
– Nokia is most popular in Russia and Italy
31%
23%
16%
9%
7% 6%
3% 2%
0%
42%
13% 14%
3% 4%
7%
5%
1% 1%
44%
10%
22%
1%
4% 3%
6%
3%
0%
37%
16%
14%
6%
3%
9%
6%
3% 2%
33%
8%
28%
8%
0%
7% 7%
1% 0%
Samsung Apple (e.g. IPhone) Nokia HTC Blackberry Sony LG Motorola Siemens
Q41. What brand of phone do you have?

Russia and Italy have more Pay as you go users, whereas in
Germany, UK, and France there are largely contract users
Q42. What sort of phone do you have?
29% 31%
63% 63%
88%
71% 69%
37% 37%
12%
Italy Russia Germany UK France
Contract Pay as you Go

General Demographics
Base: 4138
Female
62%
Male
38%
Gender
10%
24% 24% 22%
16%
5%
Under 24 35-44 25-34 45-54 55-64 65 +
Age
Q48. How old are you?
Q49. Are you...?
Q45 . If you have children, what age are they? (Tick all that apply)
Q50 . Employment status
12% 18% 16%
31% 40%
under 3 3 to 10 10 to 16 over 16 I don't have
children
Children
50%
19% 11% 15% 8%
Full time
work
Part time
work
Retired House
husband /
wife
Student
Employment status

Accommodation
Base: 4138
urban
34%
sub urban
26%
city
centre
21%
rural
19%
1%
3%
11%
19%
66%
Living in Student
Accommodation
Living with friends
Living at home with my parents
Living alone
Living with a partner/married
Q46 . Is the area in which you live...?
Q47. Are you...?

CONTACT INFO
Guy Washer
Managing Director
Tel: +441732 356399
Mob: +447872024910
www.redshiftresearch.co.uk
guy.washer@redshiftresearch.co.uk
Jane Hales
Client Services Director
Tel: +441732 356325
Mob: +447976 555 108
Jane.Hales@redshiftresearch.co.uk
US Office UK Office
212-539-3214 +441732 356399
300 Park Ave South Commotion House
11th Floor Morley Road
New York Tonbridge, Kent
NY 10010 TN9 1 RA
While Redshift is based in the UK and US, the company works across the globe, across time zones and languages.
Our consortium relationships give us access to 7.2 respondents in 46 countries worldwide.
Although Redshift specializes in providing services to Marketing Communications companies (the Crowdology
polling panel, for example) it has a long pedigree of full service research project execution across industry sectors.
Redshift Research is adept at executing focus groups, face-to-face interviews, telephone interviews, online
research, desk research and statistical modelling, to mention just a few techniques.
www. crowdologyresearch.com

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