Cross Cultural Issues Between China And Usa

Cross Cultural Issues Between China and Usa
Tourism and hospitality industry is a large industry where cross cultural incidents are always an
issue. A comparative study between Chinese and American culture will be made in social and
business context followed by a theoretical approach using cultural dimensions to explain the
differences among the cultures. The results will be used to suggest and recommend methods to
overcome cultural conflicts and tensions
Contents 1.0 Background 2 2.0 Introduction 3 3.0 Cultural awareness for tourism and hospitality 4
4.0 Background on China and United States of America 6 5.0 Difference in social behaviour:
Chinese and American Culture 7 6.0 Difference in business behaviour: Chinese and American
Culture 10 7.0 Impacts on tourism and ... Show more content on Helpwriting.net ...
Social behaviour and business etiquettes between Chinese and Americans are very different and
often will offend each other. The cultural dimensions of Hofstede and Trompenaars will be applied
to evaluate the cultural difference between Chinese and Americans in later part of the discussion.
These theories allow managers or relevant users to identify and rectify the problems that might have
arisen due to a cultural clash.
3.0 Cultural awareness for tourism and hospitality
The tourism and hospitality industry is expected to have a rise of 4.2% in GDP per year which is
estimated to reach US$9.2 trillion by 2021. On top of that, statistics shows that "10% of the worker
on the planet will be employed in Travel & Tourism and related sectors" (WTTC 2011 cited in
LesRoches 2011). The world is ever–changing and globalization is taking place. Globalization is a
worldwide integration and development of nations whereby all nations share a certain element in
common. For instance, English is the most widely used language in the world where English is
actually not the mother tongue for more than half of the world's population. Nations are working
together to produce a better tomorrow. However, it is also debated that globalization has led to the
loss of individual cultural identities. Giles & Middleton (2008:149) state that global tourism is
not only
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What Is The Corgers Of Marriott International And Starwood...
Hotel owners and Franchises:
Marriott International and Starwood Hotels and Resorts both have different unique selling points
enabling them to become large hotel companies. With the merger, both companies will combine
their unique qualities to encourage efficiency as well as new hotel developments. These
improvements may be able to increase profitability enabling owners to have increase in their
revenue (Bethesda, 2016). Due to the large increase in customer base and owning multiple
properties all over the world, competition certainly has reduced as a result. Thus, this may lead to
monopolization of certain hotel markets increasing profits for existing hotel owners and franchises
(Butler, 2016). In addition, as both companies already have their own wide company portfolio and
brands, in the long term Marriott International and Starwood Hotels and Resort can take advantage
of the opportunity to explore variety of brands within the expansion of their brand families. The
exponential increase in their market power and data access may lead to increase in their economies
of scale, further increasing their profitability. In addition, the increase market power means the
companies will have stronger bargaining power against OTAs, resulting in lower booking fees.
Therefore, the reduction in their cost and increasing their appearance on the OTAs being more
exposed to potential customers which may further increase their profitability as well as marketing
power (Butler, 2016).
On the

International Hospitality Industry Has Been Affected By...
Introduction In the past few years, international hospitality industry has been affected by
globalisation, revolution of information technology, fragmentation of customer demand, and the
emergence of economic integration of supplier in the networks. Globalisation means a process to
reduce the barriers between one country to another (Brotherthon, 2003). Hence, it is a critical issue
in the industry where the essence of the product is international and the encounter with the customer
is intercultural. The hospitality industry has often been called as "people business" (Downling et al.,
2008). Therefore, Human Resource Management (HRM) plays a crucial role in the industry as it
understands the human aspects on the organisation. HRM deals with people in the organisation–
how to manage their behaviour and activities in order to increase the organisation 's profit. It has the
function in the organisation to focus on recruiting the management and providing directions for the
people in the organisations. Moreover, it deals with issues related to people, such as performance
management, hiring, wellness, benefit, safety, compensation, training, and communication (Hayes &
Ninemeler, 2009). HRM is one of the phenomenon which has property to change under
globalisation effect. It is both and academic theory and business practice. From the HRM
perspective, an international hospitality industry is a caricature, where in reality derived from the
local management structures,

Hospitality Management At Florida International University
INTRODUCTION
According to Professor Marcel R. Escoffier, an Associate Professor in the School of Hospitality and
Tourism Management at Florida International University, Hospitality Management is the largest
business activity in the world. There are nearly 1 million food service operations in the United
States, and nearly three hundred thousand hotels. It is estimated that there are over 1 million hotels
and more than 7 million food service businesses. How this business operates, and its impact on the
local economy varies from country to country, but its importance is undeniable (Escoffier).
Information provided by Buffalo State College located in Buffalo, New York, also reference the
hospitality industry is one of the largest in the ... Show more content on Helpwriting.net ...
Many colleges that offer Hospitality Management may also include the option to enroll within a
specific concentration, so that you may gain a "specialty". Therefore it's important to have a sense of
what area of hospitality you are interested in, so that you enroll yourself into an appropriate
program, including programs where graduates have been able to secure employment in your
interested field and location. For example, if you have the desire to work as a ski lodge manager,
you may want to make sure you enroll into a school that provides the focus of the hotel industry and
potential internship opportunities within ski country vs. the beaches in Florida.
In effort to continue a higher learning education within the field of Hospitality, which may increase
my career options as I enter the workforce, I have reviewed three colleges within the New York
State area that provides a Bachelor's degree within Hospitality Management. The purpose of this
evaluation and comparison is to provide the most feasible and economic option available for me to
pursue a Bachelor Degree within Hospitality in a timely fashion and at minimal cost. Therefore my
criteria for this comparison includes the following:
Type of Concentration that is offered
Tuition Cost
Acceptance of Transferred Credits
Testing/Entrance Requirement (i.e. GPA, GRE, Math Requirement)
Career Track Opportunities & Accreditations
The three schools that have been reviewed are

Corporate Social Responsibility
Corporate Social Responsibility
Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social
performance, or sustainable responsible business/ Responsible Business) is a form of corporate self–
regulation integrated into a business model. CSR policy functions as a built–in, self–regulating
mechanism whereby a business monitors and ensures its active compliance with the spirit of the law,
ethical standards, and international norms. CSR is a process with the aim to embrace responsibility
for the company's actions and encourage a positive impact through its activities on the environment,
consumers, employees, communities, stakeholders and all other members of the public sphere who
may ... Show more content on Helpwriting.net ...
in developing economies); projects that support sustainable economic growth by increasing
opportunities for emerging local businesses to succeed in the global value chain; disaster preparation
and resiliency; critical services including housing and hunger/food insecurity;
Culture: includes education programs that foster cultural heritage, preservation and restoration of
historic or cultural monuments; projects that bridge diverse cultures and foster inclusiveness and
diplomacy; support for local sourcing and goods;
Sustainability: includes projects that assist in the protection, conservation and restoration of natural
resources and habitats; projects that educate and inform the public about sustainability; support for
sustainable sourcing and purchasing. Unsolicited Requests for Funding: Given their focus areas, in
general they do not accept unsolicited funding requests and prefer to invite requests for proposals
that contribute to their strategic program areas. It will be the responsibility of the Corporate
Responsibility team to invite such requests and these requests will be reviewed and evaluated by a
Contributions Review Committee under the supervision of the Corporate Responsibility team.
Opportunities
At Hilton Worldwide,

Case Study Of Klem Hospitality Produces Furniture For The...
Klem Hospitality produces furniture for the hospitality industry. The following is a detailed
organizational plan for its operation and future plans. Executive Summary Klem Hospitality is a
business that will supply the medium sized hotel and motel industry with hospitality furniture. The
company will also supply colleges furniture for their dorm rooms. The company will produce
quality furniture and innovative designs to attract everyone from vacationers to business executives.
The principal owners will be Hank Smith, William Smith, and Robert Willis. Mission Statement The
mission of the company is to produce high quality furniture at affordable prices. The company will
be operated in an ethical manner. The company will also promote green manufacturing with the goal
to leave the world a better place for citizens to live and raise families (Elliott, 2016). Vision
Statement The dream is to create a strong company so that hard working citizens of the community
can have a long lasting, rewarding job. Customers will make Klem Hospitality their number one
choice when purchasing furniture. Core Values Accountability, respect, value, quality, teamwork,
passion, efficient, ecofriendly, ethical, dedicated, imagination, and trust. Market Industry The market
for Klem Hospitality will be the furniture industry. The market is strong with a stable US economy.
The market did well during the Great Recession a few years ago. Hotels and motels often remodel
their rooms every

The Great Recession: Financial Analysis
Over the years, the lodging industry has seen its share of tough times.There were many tragic events
all over the world. Some tragics were 9/11 terrorist attack,Hurricane Katrina, Great Recession,Gulf
of Mexico oil spill, Earthquake in Haiti,Tsunami in Japan,Boston Marathon bombing, Ebola,the
Paris attack,Zika virus,Madrid bombing,London Olympic bombing and many more. Those tragic
events had a huge impact on the financial performances of hospitality and tourism business.One
tragic event that effected the hospitlaty and toursim buisness was The Great Recession. The Great
Recession which officially lasted from December 2007 to June 20.It began with the bursting of an 8
trillion dollar housing bubble.During the recession the hotels has been ... Show more content on
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There are many more effects to that the Great Recession had in hospitality and tourism business.
There was Romanian Global Crisis. Romanian tourism saw a staggering 40% drop. That is a lot.
You're losing business in a place that attracts businesses,locals, and travelers.There was a possible
solution for saving several local travel agencies from bankruptcy would be a partnership between
market players to use resources more efficiently. Everybody was urgent need for industry.
Governments, and society needed to re–shape companies and institutions, to redefine values, and to
collaborate in innovative ways.If they do that then they can get out bankruptcy.Success in this
endeavor will ensure not only that the destinations will be able to reap the benefits of travel and
tourism in the long run, but in the short run it will also better prepare companies to ride out the
present economic turmoil. With global tourism facing slumps at every quarter, the industry has had
to come up with new or better strategies to lure potential tourists into spending. Some hotels offer
50% discounts, others offer a free night on the fourth booked while others still advertise a 30%
nightly discount.In conclsuion The Great Recession, which economists say officially ended in June
2009, resulted in the loss of 7.9 million jobs in

Impact Of Labor Unions On The Hospitality Industry
The Impact of Labor Unions in the Hospitality Industry Sophia Gomez June 7, 2012 Table of
Contents Introduction.....................................................................................................1 The History
of Labor Unions.................................................................................3 Labor Unions
Today......................................................................... .....................4 Labor Unions and Their Impact
in the Hospitality Industry.........................................................6 How to Remain Union
Free...................................................................................8
Summary........................................................................................................9
Conclusion....................................................................................................10
References.....................................................................................................11 Abstract Labor Unions
in the United States have protected employee rights and benefits for several decades. Human
Resources play an essential role ... Show more content on Helpwriting.net ...
Due to the changes and intense job conditions labor unions began to form in an effort to bargain for
better rights. Strikes took place, resulting in conflict between workers and employers. The most
influential of the unions being created at the time was the American Federation of Labor union due
to its focus on higher wages and improved working conditions for its members. Miners in the
mining industry were faced with long working hours, unsafe working conditions and were poorly
paid. Most lived in company towers where doctors, schools, and law enforcement were provided by
the actual companies in an effort to control the workers. "Companies maintained an oppressive
working environment, prohibiting workers from talking or gathering, to discourage the creation of
unions." (Habashi, 2011) In 1890 the Unite Mine Workers of America was founded representing
workers in the mining sector that fought for collective bargaining. During 1933 and 1936, President
Franklin Roosevelt's "New Deal" was created protecting the rights of labor unions and prohibited
employers from firing workers who took part in union activities. Labor Unions Today The work
force has become extremely competitive over the past decade due to the drop in the economy. Union
members are found to be in an advantage being that in some cases they earn a

Asset Light Strategies Are the Only Way Ahead for...
Topic 6: "Asset light strategies are the only way ahead for international hospitality companies."
In the topic asset light strategies refers to international hospitality companies owning less assets.
Assets are "items of economic value owned by an individual or corporation, especially that which
could be converted to cash" (www.investorwords.com). The various different strategies international
hospitality companies use in order to 'lighten' their assets could be by franchising, management
contracts and offshoring (also known as outsourcing). Each of these strategies will be explained in
depth throughout the essay. The reason why businesses would want to have fewer assets is because
they want to get out of having asset–heavy balance ... Show more content on Helpwriting.net ...
The operator runs the hotel for a fee according to specified terms negotiated with the owner; the
most common of these terms are described below in more detail" (www.hospitalitynet.org).
However by hospitality companies using management contracts to run companies then they can gain
from economies of scale, gain brand recognition and obtain a global reservation system.
Alternatively there are some downfalls to management contracts such as conflict of interest
(Outcome and behaviour control).
"Outsourcing is a business process term for what has literally become known as hiring a consultant,
independent contractor, or freelancer to do a specific task or tasks for an organization in which the
organization either does not have the time or the expertise to do on their own"
(www.internetbasedmoms.com). Outsourcing is commonly said to be the same as offshoring but
with the increase in globalisation the distinction between the two has and will become less overtime.
Outsourcing is commonly used in business segments such as real estate management, human
resources, facilities, accounting, information technology and in this case in the hospitality industry.
In the hospitality industry, more specifically in hotels functions such as "Reservation/ Loyalty
Contact Centres; Distribution; Fulfilment;

The Case Of Hilton Worldwide
Nowadays, many hospitality organizations are created and each company has its own advantages
that lead to success. One of the factors that support the growth of the company is motivating its
employees. The aim of this report is to see why employee motivation is important and how the
hospitality organizations motive its people. The findings of previous studies show that ways to
encourages employees to work hard are having appropriate human resource management policies
and practices. In case of Hilton Worldwide, the company provides many programs for employees
which help to make better working environment and give opportunities to improve themselves.
Although the organization achieves to develop employee quality, the services that offer to its
customers are not good enough to content them. Therefore, in the further studies, the company needs
to scrutinize how it can provide good quality of services and have high value of employees at the
same time. ... Show more content on Helpwriting.net ...
However, there are some limitations that the organization has because it only focuses on satisfying
its employees and providing good work condition to them. According to the reviews of
Consumeraffairs.com, consumers who visited Hilton Hotels & Resorts had bad experience and did
not satisfy about services that they received from its employees. To solve the problems, therefore,
Hilton Worldwide needs to find ways to develop service quality that offers to its customers. Having
good service programs and giving satisfaction to customers are significant as much as having good
quality human resources. If services in the hospitality organizations were not good enough, people
would not go back and the company will fail in next few years. Therefore, Hilton Worldwide should
develop the quality of its services to keep and attract its

The Importance Of The Hospitality Industry
With globalization and increasing interconnectedness between countries, today's organizations
operate in a rapidly changing environment which is fraught with complexity and uncertainty. Factors
such as increasing diversity among culture, people and nations is impacting global organizations.
Hospitality industry is one of the world¹s largest employers and brings people together in a global
community. It is undergoing a significant change with cross–border expansions in high–growth
markets and the threat of digital or tech disruptors. This is redefining the roles, responsibilities and
capabilities of leaders in the industry and has created a demand for professionals with a strategic
mindset, agility, strong leadership skills, and financial sophistication. Moreover, characteristics of
the industry such as dynamic travel trends, labour intensive workforce from different cultures, long
operating hours, intense competition and fast pace of developments requires a leader to have broad
understanding of property–development skills as well as operating skill–sets. Leaders should have a
clear understanding of the company's brands and its strategies as they enter new markets.
The hospitality industry is seeing consolidation, growth of tech start–ups, growing connection
between countries, greater competition, changing guest behaviours, dynamic travel trends and
economic instability. In a bid to understand effective leadership style and qualities that are key to
operating in the current

Zipcar Strengths And Weaknesses
Abstract/Summary This case is about a global car sharing service that lets you rent cars at your
convenience. Zipcar started in 1999 when its European founders brought their idea of a car–sharing
business to America, and has since partnered and expanded its business in many different countries
such as Austria, Canada, France, Spain, the United Kingdom, and the United States. Zipcar's major
marketing strategy focuses on making transportation more convenient to urban life, rather than just
making money from its car rental system. The purpose of the case is to show how a company can
grow based on its marketing strategies, marketing ethics, and building branding relationships to
reach out to urban lifestyle.
Source: http://www.zipcar.com/about
Marketing Concept One: SWOT Analysis A SWOT analysis evaluates the company's overall
strengths, weaknesses, opportunities, and threats. Strengths include internal capabilities, resources,
and positive factors in order to achieve its objectives and successfully serve its customers.
Weaknesses are ways the company can be limited internally and factors that interfere with the
company's performance. Opportunities are external trends the company may use to its advantage.
Finally, threats are external trends that may challenge the company's performance.
Strengths
One of Zipcar's best strengths is its consumer friendly approach and disruptive innovation that sets it
apart from its competitors. Zipcar provides customers with

The Hospitality Industry Is Divided Up Into Many Areas
The hospitality industry is divided up into many areas. Some of these areas include; restaurants,
lodging, sales, event planning, general operations, and tourism. Due to all these areas, a lot of jobs
are needed to run the operation. With the hospitality field expanding overseas a bigger variety of
employees are hired. No employee is the same. Every employee comes from a different religious,
cultural, sexual orientation, and racial background. Since there are such a wide variety of people
working in the hospitality industry, how do workers deal with cultural differences? I will be
discussing the background of cultural competence, companies expanding overseas, traveling,
company procedures for cultural competence, issues in the workplace ... Show more content on
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Studies show that forty–three percent of the world population is bilingual. Forty percent of the
population is monolingual. People not fluent in multiple languages can have a hard time
understanding and working with other co–workers. The members of your organization probably
have fewer differences than similarities, (Lee). An appreciation and acceptance of both
commonalities and differences are essential to effective working relationships; (Brownlee).Some
human resources for companies have even designed strategies to comply cultural competence. That
will be discussed later on in this paper. As the population and rise of different cultures grows, more
industries will need to be competent. Dealing with equal opportunity is a very serious part of the
cultural competency background. Dictionary.com defines globalization as the act of globalizing, or
extending to other or all parts of the world. Tourism being one of the most booming sections of
hospitality has become the world¹s largest export industry, involving as it does enormous cross–
border flows of people and capital, (Cline, 2014). With the rise in tourism, big American companies
like Hilton and Marriot have expanded into new continents and countries. Over the next three years
Marriot is planning on opening new hotels globally, expanding to 100 countries from 70 and
investing an additional $600 million to renovate existing locations and update technology, (Burkitt,
2012).

My Personal Favorite Chain Of Hotels
I choose to focus on Marriott International Hotels. This has always been my personal favorite chain
of hotels to stay at. Marriott is a leading hospitality company with revenues of nearly $13 billion a
year, a fortune 500 company, and over 4,000 properties in 78 countries. They have a majority of
their properties in the United States and Europe, but also have properties in Africa, Asia, Australia,
Canada, Caribbean, Central America, Mexico, Middle East, and South America. I will discuss this
company's strategic plan, policies and procedures, vision, and more.
First off, it all began with a root beer stand. John and Alice Marriott decided to open a root beer
stand in Washington, D.C. in the summer of 1927. After this was such a success, they decided to
expand and open restaurants in 1953. Then, in 1957 they opened their first motel in Arlington, VA.
Eventually, their son Bill Marriott took over the family business and made the company one of the
world's leading hospitality companies. The Marriott offers a variety of services to their customers.
They have certain rewards programs to save you money, complimentary breakfast at some of the
hotels, great customer service. They also book events, like social events, wedding receptions,
meetings, etc.
The Marriott says they do not have a mission statement. They said they have a vision statement
instead, which is "to be the #1 hospitality company in the world." They value putting people first,
pursuing excellence,

Three Article Summaries and Analysis
ARTICLE SUMMARIES Article 1–Jobs in jeopardy over background check backlog(Wed,March
19,2014 Toronto Metro) This article is about the catastrophic backlog in the Toronto police
background checks for students who would like to enter the RCMP after they graduate. This is a big
problem for the students and for the RCMP. For the students it means that it will take longer for
them to get the job that they have studied for and will have to wait a while for them to pay off the
debt. The reason why this is a big problem for the RCMP is because they have to do a background
check on anyone. The Toronto police get around 200 new requests for checks each day, which cased
the backlog of almost 17,00 request. Also if the request is the same gender and birthday of a wanted
criminal the RCMP requires finger prints to determine if the person did not change their name
without the government knowing causing a bigger delay because of the amount of people in each
province. The RCMP have to require finger prints from everyone who needs vulnerable sector
screening but they find that it could cause more a backlog for the system that keeps all the records.
Article 2–Canadian dream tougher to attain for immigrants(Mon,March 3,2014 Toronto Star) This
article is about the difficulty for immigrants to receive a citizenship then how it was. Also that the
people who come here have really good degrees in their home country and want to have a better life
for themselves but also for the family that is

Business Strategy: Genting Berhad
H) What is the organisation's business strategy? (10 marks)
The business strategy that Genting Berhad used is differentiation focus. Differentiation strategy is an
organization uses to build competitive benefit by being special in its industry or market part along
one or more dimensions. This unique or differentiated position within the industry often is based on
high product quality, most outstanding marketing and distribution, or high–quality service. Genting
Berhad is said to be one of the best hospitality and entertainment companies in. I tend to agree, and
this is why.
Firstly, the company chose a very unique and strategic location to build its famous entertainment
destination. Their entertainment destination is built in the mountain ... Show more content on
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Star cruise is Pacific region's largest cruise operator. After Genting meet new competitors, Genting
continue to spread on casino to wider around the world for example Malaysia, United Kingdom,
America, Singapore, Australia, Hong Kong and more. Genting also expanding their hospitality and
leisure operation bigger, especially Genting Highland for purpose of attract more tourists. They
build a new company name Resort World Berhad, 7 hotels in total and have an indoor and outdoor
theme park. Genting also enlarge its hospitality operations into other market; obtain casino
management and development contracts such as Australia, the Bahamas, and the Philippines.
Genting also undertaking the oil and gas exploration market and they bought 45 stakes in British
Gas's Muturi exploration operation. On August 2010, Genting property start to set up Johor
Premium Outlets in partnership with Jersey– based Simon Property Group. Through its operating
companies, the company has also tied ups with Hard Rock hotel, Universal Studios and other well–
known international brand partners under premium outlet

Maxey Hayse Design Studios Creates Interior Concepts that...
Maxey Hayse is a hospitality design studio that also works in other areas in interior design such as
commercial and residential designs. The firm offers many different types of work for different types
of interior design jobs in the tri–state area. In addition, the firm has won a couple of awards for the
firms work in the past. One award that the firm has won was from the National Commercial
Builders Association for the work the firm did for the Cinder's Wood Fired Grill located in Mine Hill
Township in New Jersey. The firm is known for creating interior concepts that are made to inspire
consumers during their time at the location and to create a chance for customers to return to the
locations that the firm has worked on.
A SWOT analysis can help any company reach new heights by going back and evaluate some
important areas such as the firm's strengths and weakness and new opportunities. In addition, an
SWOT analysis can also help with threats from other competitions in the same market. With an
SWOT analysis, it can help Maxey Hayse Design Studios reach a higher level of business with new
approaches that could make the firm grow even more. With the idea that consumers are changing
their ways in dinning out most "Consumers have higher expectations than they ever have had for
their dining–out experiences and that has forced restaurants to enhance their visual appeal"
(Lockyer). With how the environment is, changing in the commercial and residential designs a
SWOT analysis

Introductory Writing Assignment
This introductory writing assignment describes what I plan to gain and learn from my internship
with GS Associates, Inc. GS Associates, in Newburyport, MA, is a privately owned company
established in 1994 as one of the premier hospitality procurement company in the hospitality and
real estate industry. The company uses APEX, a proprietary software solution to purchase furniture,
fixtures and equipment (FF&E) and operating supplies & equipment (OS&E) for clients across the
globe with a goal to meet and exceed client agendas and expectations. This goal is the reason I chose
to intern with GS Associates because it suits my personal goal of meeting tight deadlines, and most
importantly learning and developing new and existing skills. Therefore, my existing skills from past
experiences include budgeting, forecasting, accounting activities, and inventory management. These
skills are very valuable to enable me to adapt quickly to the GS Associates projects. Also, courses in
finance management and auditing have given me the necessary tools to manage effectively,
inventory and tracking transactions that will be helpful during the procurement processes in the new
industry. Prior to this opportunity to ... Show more content on Helpwriting.net ...
In addition, I hope to develop an advanced skill to use the company's proprietary software, APEX,
for fixtures and equipment (FF&E) and operating supplies & equipment (OS&E) procurement. Also,
I intend to develop and improve my communication and interpersonal skills required to interact with
the management, senior staff, and clients. Finally, I hope to learn and experience the practical phases
of project management in the real estate and hospitality industry. These internship goals will help to
build and prepare me for a successful future in any industry because most companies work on
projects every

Hotels
| Marriott/Hyatt | Business Management 364 | | | 11/4/2012 |
|
Marriott has been in the lodging hospitality business for 85 years. (Marriott.com) Marriott's mission
statement helps define the company's values and goals. The goal of Marriott is to become the
number one lodging company in the world. This goal can be an ongoing challenge with the lodging
industry being one of the most competitive industries. Hyatt Hotel Corporation is one of many
Marriott competitors. Just like Marriott; the Hyatt Corporation has a mission statement and core
value statement. There are several similarities and differences between the two organizations values'
and mission statements.
One of the similarities between the two ... Show more content on Helpwriting.net ...
Serve focus on shelter and food, environment, readiness for hotel careers, vitality of children, and
embracing global diversity and inclusion. The five areas of serve are all appropriate for Marriott. It
represents their core values to serve the world. These social responsible programs have allowed
Marriott to be positively visible to the world that it serves. This positive visibility is a form of
advertisement that is not the typical television commercial or printed advertisement. (Marriott.com)
Marriott has a broad array of social responsible activities that it participates in around the world.
Marriott made sure that the activities it participates in were appropriate for the company without
jeopardizing its reputation. These activities include support with Habitat for Humanity to build
homes in the U.S. and Canada. Whenever there is a natural disaster; Marriott and its employees
come together to contribute to the American Red Cross and International Federation of Red Cross
& Red Crescent for disaster relief. This has helped Marriott with their reputation of helping
others outside of their workforce and contributing to the communities it serves. (Marriott.com)
In being an active participant in the community and the world that it serves; it is appropriate for
Marriott to continue to serve others outside of their offices and hotels. Not only does Marriott have
resources for their employee's to achieve professional

Alex Ferguson Essay 1
Alex Ferguson, brings more than the football Deng Jun ID: 3011471 TUC–FIU program Fall 2010
HFT 4295 Leadership in Hospitality Industry Abstract This paper explores the leadership of Alex
Ferguson, and how to apply to hospitality industry. Besides offering the background information
about Alex Ferguson, the paper list three Ferguson's leadership traits and leadership behavior to
illustrate how Ferguson's leadership lead Manchester United success. Next, the paper concentrates
on analyzing the application of Ferguson's leadership to hospitality industry and then summarizes
the benefits to hospitality industry. Finally, the paper draw conclusion to confirm the positive effect
that Ferguson's leadership bring to hospitality ... Show more content on Helpwriting.net ...
In order to commending his contribution for British football and great accomplishment in Europe,
Ferguson was honored an Officer of the Order of the British Empire in 1985. He received the
Commander of the Order of the British Empire (CBE) in 1995 and the Knight Bachelor in 1999.
Alex Ferguson was inducted into the English Football Hall of Fame in 2002. Also, he gained
numerous rewards from professional football organization, such as BBC Sports Personality of the
Year Coach Award, World Soccer Magazine World Manager of the Year and Premier League
Manager of the Year. Ferguson's Leadership Traits Excellent Administrative ability In modern
football, Administration means efficient organization, provision, protection and advancements of
activity. As a coach of the football club, not only Ferguson needs to assign the daily training and
design the strategy to the match, he also need to responsible to the administrative affairs to the club
running, such as reading the report of the evaluation for player from scouts, having the meeting with
CEO of the club and listening the summarizes from the staff from different department to realize the
status of the players and situation of the club running. Although Ferguson needs to deal with a large
number of things every day, he still

History Of Hotel Lodging
Hotel and lodging sector is one of the oldest parts that make up the hospitality industry. The origins
of the industry can be traced to the earliest of times known to mankind. "The history of hotels is
intimately connected to that of civilizations; facilities offering guests hospitality have been in
evidence since early biblical times" (Levy–Bonvin, 2003, para.1). While the most ancient hotels did
not have all the modern amenities that consumers have become accustomed to receiving when
frequenting the various hotel brands and companies, the ancient hotels helped create the industry
that is still growing and evolving today.
At the start of the hotel industry, there was not of actual facilities that would resemble the hotels that
consumer is accustomed to seeing nowadays. Many of the accommodations offered to travelers
where bare bones, and the providers of the lodging were mostly concerned with providing a safe
place for the travelers to rest in between major outposts for a civilization that didn't have the modern
transportation methods. The modern ease of traveling was not afforded to the customers of that time,
which meant that the act of traveling from one city to another was very hazardous. Travelling during
that time was progressively more hazardous, which helped to spur the gradual appearance of inns
across much of Europe (Levy–Bonvin, 2003, para.5). Thus, the start of the industry revolved around
offering a safe resting spot for the newfound travelers

Pizza Hut Case Study
Hometown Pizza has been extremely successful in the United States. As you requested I have
looked into our own success and I believe it is now time to expand our business. I believe that it is
time to expand our business internationally. In order, to expand our business and help us be
successful internationally I have been looking into Pizza Hut and their success. To help understand
Pizza Hut's success internationally; I have chosen the following nations to help better understand
their success:
United States
Japan
Germany
United States
Pizza Hut got their start in 1958 when two brother borrowed $600 from their mother open a pizza
place in Wichita, Kansas. Since, then Pizza Hut has grown from just one pizza place to having them
in over 100 countries today. I believe what make this pizza company so successful is their
hospitality and their quality of food.
Hospitality
One of the things Pizza Hut's American website emphasize is their hospitality. On their website they
state, "We make people happy. Pizza Hut was built on the belief that pizza night should be special,
and we carry that belief into everything we do. With more than 55 years of experience under our
belts, we understand how to best serve our customers through tried and true service principles: We
create food we're proud to serve and deliver it fast, with a smile" (Pizza Hut, 2017). They also stated
that the service makes the customer fell at home and treats them like they are family.
Quality of Food

Customer Service Services At The Service Provider Essay
According to Lucas (2009), great customer service is presented by knowledgeable, capable, and
enthusiastic employees who deliver products and services to their customers and create consumer
loyalty. From that point, it could be claimed that the best employees will build the best service
which surpass customer expectation and the result of that action is when customer repurchase or talk
to another potential customers. In short, customer service is the action when service provider gives
customer what they desire. In addition, Gronroos (1983) proposed that service value is also affected
by the service provider. In this case, the term 'service provider' can be defined as the company
workers. Moreover, employees achieve the consumer satisfaction not only by the price but also by
providing the excellent service. Different expectation comes from different customer and the
satisfied result depends on the experience or purpose of each customer. By defining the different
between customer gender, customer age or level of customer social status, service provider can
create perfect strategies to finish company profit goal which comes from customer loyalty budget.
The important goal in achieving consumer loyalty is developing consumer satisfaction. By
concentrate in customer service, company provides the best care, the great customer appreciation
and the special atmosphere which comfort customer or create memorable experience and the result
is that they want to reuse the service.
2.2.

Case Study : Hotel Management And Tourism
Whenever you are planning to take a vacation, need to take a pit stop on the way to your next
destination, or attending a special event because your boss required you to, you will be sure to
encounter those of us who have chosen the hospitality field as a career. Within this industry, there
are so many options to choose from including the culinary arts, hotel management and
housekeeping, event planning, and travel agent and the main goal of those who work within these
fields is to ensure you feel comfortable while you are traveling or staying close to home. Although
hospitality is a broad major, they all require the same basic skills. The branches I want to explore are
hotel management and tourism. I have a brief background in the field of hospitality, both as a
student of Culinary Arts for two years in high school and as an officer of my high school's chapter of
FHA–HERO. FHA–HERO is an acronym for Future Homemakers of America– Home Economics
Related Occupations which, essentially, is a leadership organization geared towards the hospitality
and home economics career fields. I was a competitor in a regional competition while in the
program and placed first. Also, while attending high school I supervised and assisted in catering for
various events. This program and my experience helped me realize my potential for success as well
as my interest in the field of hospitality and tourism. The FHA–HERO advisor for my high school,
Elizabeth Williams, previously attended

Essay on Leadership used by Conrad Hilton
Name Professor Course Date Leadership Styles Used by Conrad Hilton Conrad Nicholson Hilton
was an American hotelier and founder of the Hilton Hotel chain (Alef 2009). Hilton was born on
25th December 1887 in the city of San Antonio, New Mexico Territory. His father, Augustus
Halvorsen Hilton, was an immigrant from Norway and his mother, Mary Genevieve, was an
American of German descent and a devout catholic. He had eight siblings; Eva Hilton, Felice
Hilton, Carl Hilton, Rosemary Hilton, Helen Hilton, Julian Hilton, Baron Hilton, and August Hilton
(San Angelo LIVE! Magazine 2007). Conrad Hilton attended Gross military which is currently
known as New Mexico Military Institute and St. Michael`s College which is currently known as the
... Show more content on Helpwriting.net ...
His key traits were determined, visionary, risk taker, tenacious, dedicated, high energy, caring,
conscientious, motivated, persistent, and ambitious. Conrad Hilton recognized the importance of
individuals in the realization of success. He took a personal interest in all of his followers by paying
attention to their concerns and mentoring them (Alef 2009). He encouraged two–way
communications between him and his followers to allow the people to express their views. He
tolerated differences among the employees and delegated most of the work to others. This leadership
style is important as it takes into consideration individual views of every person and makes the
employees feel valued (Eeden et al. 2008). Globalization has led to the establishment of
multinational companies that draw their employees from different backgrounds. There is need for
leaders to understand their followers and tolerate their differences for the success of the entire team.
Hilton also inspired his followers towards the attainment of common goals through a shared vision.
He gave the employees a sense of belonging by motivating them to continuously focus on company
goals. His wide experience in politics, military, and the entrepreneurial skills that he learned at his
father`s store was a great inspiration to his subordinates. The Hilton employees viewed Conrad as a
role model due to the high moral standards that he exercised. Hilton

Case Analysis Of Swisscom Hospitality
Introduction
Swisscom Hospitality is certainly one of the big players on the field of managed service provider for
the hospitality industry. It has developed its dominant position on the market of HSIA (high Speed
Internet Access) services throughout the last 16 years in EMEA and 5 years in the United States. At
its apogee in 2006, Swisscom Hospitality was serving HSIA services to more than 400'000 rooms
throughout the different markets and proudly counted amongst its customers, chains such as Hilton,
Marriott or IHG. At the day of today, Swisscom Hospitality only counts 250'000 rooms which
represent a nearly 38% reduction. A few factors can explain this loss of customer. Some major
chains have developed their own HSIA solution foreseeing the ... Show more content on
Helpwriting.net ...
In Swisscom Hospitality case, innovation is necessary to improve a long time recurring issue, which
penalize the company's results and bring an overall unpleasant working environment. This process
requires the involvement of several business units as well as senior managers. As per Slack et al
(2013) senior managers tempt to 'leave the details' to middle managers once they set the targets.
However to bring an effective and seamless change, notable involvement of the senior management
is required.
Word count :

Marriott International, Inc vs Starwood Hotels & Resorts...
1 Executive summary
This paper analyses and compares two major global hotel chains, Marriott International, Inc. and
Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside
the US. They have very strong brand names and are quite competitive. However they differ in their
strategies, like the market segment each one targets, the role of technology in the business, the
financial efficiency of their systems etc. The paper discusses the extent of globalisation that each
firm has taken and what is their strategy in terms of global expansion. The paper also analyses the
benefits and demerits each chain faces as a result of the individual strategy they had adopted. They
also analysed the effect the recent ... Show more content on Helpwriting.net ...
In 2009, 27.81% of its total revenue came from international markets.
5 Critical Factor Analysis
5.1 Critical Factors of Marriott's Global Success
5.1.1 High Brand Recognition
Marriott is well known for its strong brand portfolio in all the major markets around the world,
through its luxury brand like Marriott Hotels & Resorts, and mid–priced brands like Courtyard. As
global communication increases, these highly recognized brands are definitely the first choice for
many businessmen and travellers, for their global reputation and guaranteed quality.
5.1.2 Technical Factor
Marriott adopts a series of technical programs to support its customer service. One of them is
Marriott's' Automated Reservation System for Hotel Accommodations (MARSH), which include a
database of all its customers around the world.2 When a guest enters the Marriott in New York, the
system recognizes that she stayed in Courtyard Tokyo last month and then she would receive a
personalized service. This way Marriott can provide a better customer service through information
technology, which is better than its competitors.
5.1.3 Economy Factor
The hotel industry is highly dependent on the economic scenarios. In the past few years, the fast
developing economy in Asia had strong positive influence on Marriott's globalization. "The Asia–
Pacific hotels industry grew by 21.7% in 2008 to reach a value of $116.5 billion."4 While the hotel
industry in US is almost mature and

How Businesses Today Manage And Store Their Data? How Do...
How do businesses today manage and store their data? How do they work so efficiently and
effectively? Overtime the IT industries have developed and come up with something called the ERP
(Enterprise resource planning). These three words themselves describe its meaning. An ERP is
basically integrated business management software that helps assist companies store, manage and
interpret data from all the different departments in the business. Different types of businesses use
different kinds of ERP software. For example: Small businesses majorly use Microsoft. Midsized
businesses either use Epicor or Infor. While larger organizations use either SAP or Oracle. ERP
systems not only differ by the size of businesses but also by industry in the sense that different
industries use different ERP software's. This report mainly focuses on the how the hospitality
industry and the evolution of the 2 types of ERP systems. Say for example we look at one of the
leading hospitality ventures, The Starwood Hotels. Headquartered in Stamford, Connecticut is one
of the largest American hotel companies. It operates and manages resorts, franchises, spas and hotel
properties 10 different owned brands. Starwood Resorts and hotels employ over 180,500 people
with over 30% being employed in the United States only. As of January 2015 has franchised over
1200 properties worldwide. Every business activity at Starwood is integrated with IT, right from
guests to the staff of the hotel. The IT team comes up

A Survey Report On The Uk Construction Industry
A 2013 survey Corruption in the UK Construction Industry conducted by the Charted Institute of
Builders (CIOB, 2013), which surveyed 701 construction professionals, the majority of whom
described themselves as being of 'senior management level', although this survey involved mainly
senior management, it is important to note that corruption can occur at any level within an
organisation. The results of the survey presented a number of important findings about the state of
the industry; first and most significantly that 49% of respondents believed that corruption is
common (fairly or extremely) within the UK construction industry, this represents almost half of
those surveyed and provides a damning insight into the prevalence of corruption. ... Show more
content on Helpwriting.net ...
Table 1 – Prevalence of different types of fraud in the UK (Grant Thornton, 2013)
Type
Prevalence
Billing fraud
Medium
Bid/contract rigging (market collusion)
High
Bribery/corruption
Low
Fictitious vendors – falsifying payment applications
Medium
Change order manipulation
High
Theft or substitution of materials
Medium
False representation
High
Money laundering
Low
Further data from the Corruption in the UK Construction Industry (CIOB, 2013) report suggests that
within the industry there is a strong feeling that bribery is a corrupt and unacceptable act, including;
89.3% – Perceive bribery to obtain a contract to be corrupt
86.7% – Perceive collusion and cartel activity to be corrupt
83.3% – Perceive billing for unperformed work to be corrupt

67.0% – Believe the use of gifts and corporate hospitality can be treated as bribery
The perception of what can be considered a corrupt practice is highly subjective and down to
individual experience, however, it provides a useful barometer for the overall feeling in the
construction industry, this is particularly important for areas such as hospitality. Interestingly, 67%
of individuals surveyed still believe gifts and hospitality may be treated as bribery even though the
Bribery Act

Mgm Resorts : An International Hospitality Company
MGM Resorts Name Course Course title Course instructor Date MGM resorts are an international
hospitality company featured in the Fortune 500 as one of the top global hospitality companies. The
company is known to operate a portfolio of destination resort brands all over the globe. The
company's supply chain described as enhancing the inclusion of diversity in their commerce supply
chain as its main priority in their global procurement program. Additionally the company has been
laying a lot of emphasis in the protection of the environment via the integration of the
comprehensive environmental responsibility program in their 16 resorts and more than 62000
employees. The company has been able to curtail the adverse effects on their environment and at the
same time continuing to offer their customers with the best guest service in the industry (Seeking
Alpha, 2012). The company's wholly owned domestic resorts entail the operating and managing of
the company's 15 wholly owned resorts in Nevada, Mississippi as well as Michigan in the United
States. These resorts encompass Bellagio, Mandalay Bay, MGN Grand Las Vegas, Luxor, The
Mirage, Monte Carlo, New York as well as the Circus Las Vegas (Vegas Inc, 2013). The company
possesses 50% of investments in alternative properties in Nevada as well as Illinois. In their
alternative segment, the company owns 51% of MGN in the China Holdings Ltd. that handles the
operations of MGN Macau Resort as well as Casino (Sherman, 2010).

Which Of The Following Statements Would Apply More To A...
The Travel and Tourism Industry in Perspective NAME: DATE: 1. Which of the following would be
internal ("push") factors in terms of influencing people's decisions to travel? a. climate and
collectibles b. health needs c. geography and wildlife d. entertainment and cuisine 2. People
traveling to India to visit the country's cultural and historical centers are likely to be attracted by
__________ factors affecting their decisions to travel. a. push b. pull c. give d. take 3. Travel
increases as people's: a. average work week increases. b. amount of vacation leave decreases. c. real
income decreases. d. disposable income level increases. 4. City planners wish to capture
significantly more travel and tourism ... Show more content on Helpwriting.net ...
purchasing director. b. chef. c. garde–manger. d. executive housekeeper. 9. Which of the following is
an example of a managerial–level position in hospitality? a. chef b. bell captain c. wine steward d.
host 10. Which of the following statements would apply more to a management position in a small
hospitality operation than to a management position in a large hospitality operation? a.
Advancement is quicker. b. There is more interaction with other managers. c. Systems and
procedures are more sophisticated. d. There are more challenges. The Early History of Lodging in
Europe and America 1. Which of the following statements about the origins of the European lodging
industry is false? a. Most people traveled for pleasure. b. The first innkeepers operated inns on a
part–time basis. c. During the late 1700s, English inns were considered the finest in the world. d.
Early innkeepers were mainly clergymen, mountain guides, and farmers. 2. Which of the following
early types of European hotels provided economical, efficient, and clean overnight accommodations
at major crossroads? a. transit hotels b. transient hotels c. vacation hotels d. grand hotels 3. Which of
the following early types of European hotels began as health spas and gradually became centers of
social activity? a. transit hotels b. transient hotels c. vacation hotels d. grand hotels 4. Which of the

Cause And Effect Essay: Why Am I A College Student?
Norfolk State University
Cause and Effect Essay
Why Am I a College Student?
Obtaining a college education is an essential part of my career goals and life. I am attending college
to gain more knowledge, have the necessary credentials to be competitive in my career, and to make
my family proud. One day I want to own and operate my own hotel company with my sister, who is
currently attending Norfolk State University studying Tourism & Hospitality Management as well.
We plan to start our business together and become one of the top lodging companies in the world. As
a child, my parents took me and my siblings on all types of trips. I have been all over the United
States including Hawaii as well as Cancun, Mexico and Greece. ... Show more content on
Helpwriting.net ...
I truly enjoyed meeting different people from all over the world, that in and by itself was an
education. Helping people enjoy their stay at these hotels was very satisfying and gave me a sense of
accomplishment. My tenure at the hotels was very instrumental in my decision to make the
hospitality industry my career. After a year and a half at Michigan State University, I realized that a
big university environment really wasn't for me and I decided to come back home to Washington,
DC. Since I wasn't in school, I decided to obtain jobs in the industry to afford me the opportunity to
continue to gain experience and learn all that I could about the industry. I first worked at Embassy
Suites Hotel as a front desk agent, then at the City Club of Washington as the morning receptionist,
and lastly as a guest service agent at Homewood Suites by Hilton ~ Falls Church. Even though I
enjoyed working and making money, I always had the desire to go back to college and get my
degree. I found out first–hand the importance of a degree while working. I couldn't get promoted
due to me not having my degree, I had all of the experience but not the paperwork! Management
trainees for larger upscale hotel chains almost always need a bachelor's or master's degree,
preferably in hospitality or hotel management (Bureau of Labor Statistics). Research shows that, on
an average college graduates earn double the amount as high school graduates. Attending college

Negligence Cases And Its Effects On The Judicial System
Negligence cases and their analyses have dominated our judicial system from its very inception.
This can be attributed to the human need to find fault and administer blame for wrong–doings and
the mere fact that committing negligence is so simple one may not even realize that it is being
committed until one is served with court documents. For example, pretend your home has a very
steep step leading to the front door. You are aware of this – after all, you live there – but you want to
ensure the safety of all visitors to your home. Suppose each day you place a sign by the driveway
that states, "Caution! Beware of steep step;" however, one day you decide to take a vacation and
decide that is unnecessary to put the sign out for the duration ... Show more content on
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Could the incident have been reasonably foreseen and could the presence of an employee have
helped mitigate damages?
On June 20, 1943, Anna C was chartered from its owner, Conners Marine Company, to the
Pennsylvania Railroad Company at a stated hire per diem. On January 4, 1944, around 2:15 PM, a
negligent accident occurred which resulted in the sinking of the Anna C and all of her cargo being
destroyed. The cargo aboard the Anna C – flour – was the property of the United States. At the time
of year the accident occurred, daylight hours were shorter than normal and the weather conditions
were not favorable (UNITED STATES et al. v. CARROLL TOWING CO., Inc., et al., 1947).
The negligence of the accident comes from a few different sources. Since the harbor conditions were
uneasy and busy, the owner of the barge should have had a captain on board – at the very least –
during daylight hours. The night before, the bargee left the Anna C at 5 PM and was still not present
at the time of the sinking at 2:15 PM the following day. During this 21–hour gap, no bargee was on
board when he should have been. Another negligent act was that the captain of the tug Carroll
instructed the deckhand and harbormaster to inspect the lines on the tiers holding the barges to the
Public Pier and Pier 52, including the Anna C. Since the harbormaster was employed by Grace Line,
some fault lies with that company as well. Grace Line's failure to add

A Brief Note On Human Resource Departments Act
Abstract
Human resource departments act as a means to organize a business structure while managing its
most valuable resources. In the hospitality business, many would agree that a company's most
valuable resource is its employees. Despite a human resources departments many functions, benefits
and compensations tend to be what attracts employees to its potential employers. Regardless of the
country a company may be located in (e.g. Netherlands, Brazil, or the United States), benefits such
as: vacation, sick leave, overtime, etc. will always be relevant. Social, cultural, political and
technological factors may influence the way companies implement this segment with the guidance
of the human resource department, but it is a company's ... Show more content on Helpwriting.net ...
Yet, the Law does require family or maternity leave for up to twelve weeks of unpaid time, in which
the job position will be held until the employees return. However, the DOL does give the employer
the power to extend and/or increase these minimal standards among different circumstances. The
Netherlands is a country within the European Union, and therefore uses the Euro as its primary
currency. The Netherlands is ranked number one in the OECD data bank as the country with the
lowest average workweek, requiring only twenty–nine hours per week (11 Organization for
Economic Co–Operation and Development 2013). This is critical in the HR department because if
the hospitality world is a twenty four–hour business. A country like the Netherlands would have to
employ almost double the amount of employees hired by the US in order to meet those standards.
The minimum wage in the Netherlands is also higher, but it does tax its employees heavily. On
average roughly thirty two percent of an individuals income is collected as tax, resulting in a higher
minimal wage. For adults over the age of 23 the wages are € 69.01 per workday, equating about
forty seven thousand dollars annually (13 Ministry of Social Affairs and Employment 2014). The
Ministry of Social Affairs and Employment regulates paid vacation days, paid sick days, and
maternity leave.
Brazil, in contrast with both the US and the

HOSP 310 Week 5 Internet Exercises Essay
Week 5 internet Exercises
Chapter 11:
Exercise #1
a) One of the trends that are occurring in the hotel industry is the increase in construction in certain
pipelines and areas. The Spanish influenced countries of Latin America and South America are
seeing the largest increase. The increased interest in the Hispanic culture by society is driving many
consumers to want to escape to the sandy beaches and the tropical oasis. The other trend is the
decrease in the African and the Middle Eastern Pipelines. Much of this can be contributed to the
political unrest in these countries that is covered by the media. While many still want to go on
vacations to their holy lands for religious purposes or visit many ancient areas of art and
documented ... Show more content on Helpwriting.net ...
The differences start with Starwood that offers very detailed as well as list and map views of the
properties as well as photos of the individual properties. Host hotels have a place for news releases
about information from within the company. The FelCor Lodge Trust is different as it lists the hotels
that the company has on the market for sale.
b) Starwood – Target market is the well rounded and has a hotel for every one and every amenity
such as pets, conventions, and weddings so that the most diverse of people are collectively attracted
to their properties both domestically and internationally.
Host Hotels – Target market is both for the wealthy and socially connected since names as the Four
Seasons, Hilton, and Ritz Carlton are among the properties they own. The target market of the
wealthy open likes to mix business trips with pleasure and their properties seem to be able to
accommodate both.
FelCor Lodging Trust– Target Market is the vacationing family that wants to be centrally located in
the city they are traveling to or visiting. Many of the properties are also located within the airport so
they make it easy for family to not have to travel far from the airport for their accommodations. All
of their properties are within the US except for one in Canada.
c) Starwood – Westin, Sheraton, Four Points by Sheraton, W Hotels, St Regis, The luxury

The Four Season Of Hotel Management
The Four Season's hotel was founded by Isadore Sharp in 1961 in Toronto, Canada. It transformed
the hospitality industry by combining friendly and efficient service with the finest traditions of
international hotel keeping. Therefore, redefining luxury for the modern traveler in the process. The
company has been on many top lists including on the "100 Best Companies to Work For" by Fortune
every year since it's inception in 1998. Ranked #47 in 2015 largely to its low employee turnover
rates.
At the time young architect and builder Sharp had no plans on entering the hotel industry on a grand
scale since it took him years to convince his backers of his vision "a personal, down–to–earth hotel.
Not for dukes or duchesses, but for people who ... Show more content on Helpwriting.net ...
The Four Seasons values supporting sustainability, building communities and advancing cancer
research. It involves all guests and employees in the common goal of preserving and protecting the
planet by engaging in sustainable practices that reduce environmental impact as well as conserve
natural resources. The company is extremely active in many preservation events such as wildlife
conservation, water conservation, energy conservation, environmental preservation, and supports
local farming. The idea is that sustainable tourism will protect areas in which the Four Seasons
operates for future generations. The hospitality company also supports the community within and
outside its establishment by engaging in youth mentoring, supporting those in need, celebrating the
culture diversity of where it operates, assisting in poverty relief, aiding in healthcare, and raising
significant funds and awareness for campaigns whose goal is the eradication of cancer. An event that
celebrates the culture diversity in the community would also be a solidarity incentive. The Four
Seasons believes in preservation, purpose, and progress.
The company's stated values of supporting sustainable, building communities, and advancing cancer
research really help out by positioning the company as a charitable hotel and setting clear reputation
management goals since it deals with the identity and perception of the organization, relationship
management goals since it is

My Ideal At The Hospitality Industry
My Ideal Position in the Hospitality Industry Waitress, event planner, chef, card dealer, these are all
professions in the hospitality industry. All of these jobs are service jobs. The goal in the hospitality
industry is to serve others. To work in the hospitality industry you must have a hospitality spirit.
"The hospitality spirit is a passion to give pleasure to others," (Walker, 2016). I receive joy by
serving others. I feel as though the hospitality industry would be the perfect industry for me to do
what I love to do, which is, serve others. My ideal position in the hospitality industry is to become a
wedding planner for Walt Disney World. I would delight in making a couple's ideal wedding become
a reality. Disney has perfected customer service and I believe that I would fit in to the Disney idea of
putting the customer first.
The Walt Disney World Mindset on Guest Relations "We create Happiness," (Walker, 2016). This is
the mission statement Disney has put in place to show their main priority. Disney bases their
business on quality, service, and show. They want their guests to feel happy in all circumstances
such as on a ride, during a dining experience, or even talking to a street sweeper on Main Street
U.S.A.. They base their business on an evolving environment that all ages can enjoy. The
expectations Disney has set are high and customers expect quality service. Disney has a reputation
of outstanding customer service and an unforgettable vacation environment. I

A Report On Premier Inn
Premier Inn is the name of a British Budget Hotel chain running the largest hotel brand in the United
Kingdom. Hotel chain is running 690 hotels with more than 50,000 rooms built in different
countries. The hotel chain listed in London Stock Exchange in 1987 with brand name of
"Whitebread" and started trading of its services under the chain of "Travel Inn" in order to compete
with travellodges. Business operation of Premier Inn is not only limited to city centers but also
covering suburbs and airports locations Hotel chain is following the expansion and acquisition
policies since the time of its inception and acquired hotel chain named as Premier Lodge in 2004
(Whitebread, 2013). This acquisition increased the number of hotels and the profit as well. Premier
Lodge was running with 141 hotels and contributed 70% of the total profit of "Whitebread". Target
market of the hotel chain is not only the leisure visitors and families but also the world business
class seeking countless business and travel facilities. Award winning business services, comfortable
sleep on king size beds and delicious breakfast are further adding value for the hotel chain while
elevating the status of Premier Inn to be the first choice of families and business class to take their
stay decisions at Premier Inn. The ambitious and high paced profitable progress of the Hotel chain is
opening new ways of expansion and development. The hotel chain is therefore, planning to increase
around 45% i.e. 75,000 rooms

Peformance of Choice Hotel International, Inc
Business bits
1. Tell us a little bit about the company
Choice Hotel International, Inc, operates by the different hotel franchisor worldwide. The company
franchises lodging properties under the brand names, including comfort inn, quality suites, clarion,
sleep inn, rodeway inn, suburban extended stay hotel, ascend collection brands, econo lodge, and
main stay. The choice hotel has more than 6300 hotel in around 35 countries and territories.
2. What is the currently market value of choice hotel?
Choice hotel (NYSE: CHH) is an international hospitality brand in around 35 countries and
territories. It is one of the successful and largest lodging companies in world. The company began in
1939 in Quality Courts United by a group of seven Florida motor court owners. Currently choice
franchises have more than 6300 hotels, which is representing more than 500,000 rooms in 35
countries. The company has Mainstay Suites, Sleep inn, Comfort inn, Quality Inn, Clarion,
Suburban Extended Stay, Ascent Collection, Econo Lodge, Comfort Suites, Sleep Inn, Cambria
Suites and Rodeway Inn. The company established a good history of innovation, as his time it was
the first hotel to give guaranteed reservation, 24 hours reservation service, Non–smoking room in
every hotel, in–room telephone ,toll–free reservation; develop the first global hotel application for
use with iPhone and massively uses of property management system throughout the hotels.
Any potential for future growth

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